comScore (NASDAQ:SCOR) Director David Kline Acquires 7,000 Shares of Stock

Key Points

• Director David Kline purchased 7,000 comScore shares at an average price of $5.29, investing approximately $37,030 and establishing a direct ownership position of 7,000 shares.
• comScore shares opened at $5.07, near the company’s 52-week low of $4.89 and well below its 50- and 200-day moving averages of $7.03 and $7.19, respectively. The company has a market capitalization of about $77 million and a P/E ratio of 1.24.
• Analyst sentiment remains mixed, with one Buy and one Sell rating producing a consensus “Hold”; institutional investors own approximately 42.15% of the stock, including a significantly expanded position by Cerberus Capital Management.

comScore, Inc. (NASDAQ:SCOR - Get Free Report) Director David Kline purchased 7,000 shares of the stock in a transaction that occurred on Thursday, August 20th. The stock was purchased at an average price of $5.29 per share, with a total value of $37,030.00. Following the acquisition, the director directly owned 7,000 shares of the company's stock, valued at $37,030. This trade represents a ∞ increase in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website.

comScore Price Performance

Shares of NASDAQ:SCOR opened at $5.07 on Monday. The business's 50 day moving average is $7.03 and its 200 day moving average is $7.19. The stock has a market cap of $76.98 million, a P/E ratio of 1.24 and a beta of 1.10. comScore, Inc. has a 52-week low of $4.89 and a 52-week high of $10.18.

Wall Street Analyst Weigh In

Separately, Weiss Ratings reiterated a "sell (d-)" rating on shares of comScore in a report on Wednesday, June 24th. One research analyst has rated the stock with a Buy rating and one has issued a Sell rating to the company's stock. Based on data from MarketBeat.com, comScore currently has a consensus rating of "Hold".

Hedge Funds Weigh In On comScore

A number of large investors have recently added to or reduced their stakes in the company. Citadel Advisors LLC purchased a new stake in shares of comScore during the third quarter valued at about $96,000. Susquehanna International Group LLP raised its stake in shares of comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company's stock worth $341,000 after acquiring an additional 5,191 shares in the last quarter. Beartown Capital Management LLC purchased a new stake in comScore during the fourth quarter valued at approximately $820,000. Westerly Capital Management LLC boosted its stake in comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company's stock valued at $1,928,000 after acquiring an additional 5,000 shares in the last quarter. Finally, Cerberus Capital Management L.P. grew its holdings in comScore by 2,997.5% in the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company's stock worth $22,077,000 after purchasing an additional 3,286,825 shares during the last quarter. 42.15% of the stock is currently owned by institutional investors.

comScore Company Profile

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company's analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company's product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.

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