comScore (NASDAQ:SCOR) Trading Down 2.7% - Time to Sell?

Key Points

• Stock slipped 2.7% to $7.11 on Wednesday with volume ~33,312 shares, a 62% increase over the average daily volume.
• Analyst opinion is mixed (one Buy, one Sell) giving a MarketBeat consensus of Hold; valuation metrics include a $106.8M market cap, P/E of 6.52, 50‑day/200‑day moving averages near $7.27/$7.31, and a debt/equity of 0.35.
• Hedge funds are active—Cerberus Capital Management increased its stake roughly 2,997.5% to 3,396,479 shares (~$22.1M), and institutional investors own about 42.15% of the stock.

comScore, Inc. (NASDAQ:SCOR - Get Free Report)'s stock price dropped 2.7% during mid-day trading on Wednesday . The stock traded as low as $7.11 and last traded at $7.11. Approximately 33,312 shares were traded during mid-day trading, an increase of 62% from the average daily volume of 20,568 shares. The stock had previously closed at $7.31.

Analyst Upgrades and Downgrades

SCOR has been the subject of several analyst reports. Craig Hallum restated a "buy" rating on shares of comScore in a report on Wednesday, March 18th. Weiss Ratings reiterated a "sell (d-)" rating on shares of comScore in a report on Friday, March 27th. One equities research analyst has rated the stock with a Buy rating and one has given a Sell rating to the company. According to MarketBeat, the company has a consensus rating of "Hold".

comScore Trading Down 2.7%

The company has a 50 day moving average of $7.27 and a 200-day moving average of $7.31. The company has a debt-to-equity ratio of 0.35, a quick ratio of 0.78 and a current ratio of 0.78. The stock has a market cap of $106.79 million, a price-to-earnings ratio of 6.52 and a beta of 1.08.

Hedge Funds Weigh In On comScore

Several hedge funds have recently bought and sold shares of SCOR. Cerberus Capital Management L.P. lifted its stake in comScore by 2,997.5% during the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company's stock worth $22,077,000 after acquiring an additional 3,286,825 shares in the last quarter. Beartown Capital Management LLC acquired a new stake in comScore in the 4th quarter valued at about $820,000. Westerly Capital Management LLC raised its position in comScore by 17.5% in the 4th quarter. Westerly Capital Management LLC now owns 470,000 shares of the company's stock valued at $3,055,000 after purchasing an additional 70,000 shares in the last quarter. Citadel Advisors LLC acquired a new stake in comScore in the 3rd quarter valued at about $96,000. Finally, Covestor Ltd acquired a new stake in comScore in the 3rd quarter valued at about $91,000. Institutional investors and hedge funds own 42.15% of the company's stock.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company's analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company's product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.

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