D-MARKET Electronic Services & Trading (HEPS) Stock Price, News & Analysis

Company Overview

D-MARKET Electronic Services & Trading A.Ş., operating under the Hepsiburada brand, is a Turkey-based e-commerce company. Its online marketplace connects consumers with merchants offering a broad range of products, including consumer electronics, household goods, fashion, beauty and personal care products, groceries, and other everyday items.

In addition to its marketplace, Hepsiburada provides supporting services designed to facilitate online commerce, including logistics and delivery through HepsiJet and digital payment and financial services through Hepsipay. The company serves customers and merchants primarily in Turkey and has developed an integrated platform covering product discovery, ordering, payment, and fulfillment.

Founded in 2000 by Hanzade Doğan Boyner, Hepsiburada became one of Turkey’s early major online retail platforms. D-MARKET’s American depositary shares began trading on the Nasdaq in 2021. The company has been led by Chief Executive Officer Nilhan Onal Gökçetek, who assumed the role in 2023.

Key Stats

• Today's Range: $2.72 to $2.75
• 50-Day Range: $2.36 to $2.84
• 52-Week Range: $2.15 to $3.33
• Volume: 2,194 shs
• Average Volume: 288,320 shs
• Market Capitalization: $1.18 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.07
• Consensus Rating: Reduce

D-MARKET Electronic Services & Trading Stock Analysis - MarketRank™

D-MARKET Electronic Services & Trading scored higher than 26% of companies evaluated by MarketBeat, and ranked 403rd out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.0 / 5
• Analyst Rating: Reduce

Consensus Rating

D-MARKET Electronic Services & Trading has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

D-MARKET Electronic Services & Trading has a consensus price target of $3.07, representing about 11.6% upside from its current price of $2.75.

Amount of Analyst Coverage

D-MARKET Electronic Services & Trading has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of D-MARKET Electronic Services & Trading is -5.39, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of D-MARKET Electronic Services & Trading is -5.39, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

D-MARKET Electronic Services & Trading has a P/B Ratio of 19.64. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.25% of the float of D-MARKET Electronic Services & Trading has been sold short.

Short Interest Ratio / Days to Cover

D-MARKET Electronic Services & Trading has a short interest ratio ("days to cover") of 1.24, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in D-MARKET Electronic Services & Trading has recently decreased by 15.87%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

D-MARKET Electronic Services & Trading does not currently pay a dividend.

Dividend Growth

D-MARKET Electronic Services & Trading does not have a long track record of dividend growth.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

Search Interest

1 people have searched for HEPS on MarketBeat in the last 30 days.

Company Ownership

• Score: 1.2 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, D-MARKET Electronic Services & Trading insiders have not sold or bought any company stock.

Percentage Held by Insiders

36.32% of the stock of D-MARKET Electronic Services & Trading is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

40.46% of the stock of D-MARKET Electronic Services & Trading is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 10/21/2026
• Next Earnings (Estimated): 12/08/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Broadline Retail
• Sub-Industry: Broadline Retail
• Current Symbol: NASDAQ:HEPS
• CIK: 1850235
• Web: www.hepsiburada.com
• Phone: +902123042000
• Fax: N/A
• Employees: 3,611
• Year Founded: N/A

Price Target and Rating

• Average Price Target for D-MARKET Electronic Services & Trading: $3.07
• High Price Target: $3.07
• Low Price Target: $3.07
• Potential Upside/Downside: +13.3%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.67
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.51)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$144.76 million
• Net Margins: -7.78%
• Pretax Margin: -8.30%
• Return on Equity: -776.28%
• Return on Assets: -21.12%

Debt

• Debt-to-Equity Ratio: 0.50
• Current Ratio: 0.77
• Quick Ratio: 0.49

Sales & Book Value

• Annual Sales: $2.15 billion
• Price / Sales: 0.54
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.14 per share
• Price / Book: 19.36

Miscellaneous

• Outstanding Shares: 428,650,000
• Free Float: 272,967,000
• Market Cap: $1.16 billion
• Optionable: Optionable
• Beta: 2.08