D-MARKET Electronic Services & Trading PLC (NASDAQ: HEPS) is a Turkey-based e-commerce and digital distribution company specializing in the sale of digital entertainment products, consumer electronics, and related services. Operating through a proprietary online platform, the company connects end-users, game publishers and technology partners in a single marketplace designed to facilitate instant delivery of digital content, including video game titles, in-game currency, prepaid gift cards and subscription-based streaming services. In addition to its digital offerings, D-MARKET also distributes hardware products such as gaming consoles and accessories through select retail partners and direct-to-consumer channels.
At the core of D-MARKET’s business is its digital content distribution engine, which supports real-time top-up services for mobile phone credit, multi-platform game activations and secure electronic voucher delivery. The company services both retail consumers and business clients with white-label solutions that enable global entertainment brands to reach new markets via e-commerce, digital wallets and localized payment methods. This dual B2C and B2B approach underpins D-MARKET’s strategy to expand recurring revenue streams and deepen its foothold in digital entertainment ecosystems.
Founded in 2014 in Istanbul, D-MARKET has gradually broadened its geographic reach beyond Turkey, extending into Europe, the Middle East and North Africa through strategic partnerships and regional payment integrations. The company completed its initial public offering on the Nasdaq in early 2020, reinforcing its growth trajectory and raising visibility among international investors. Over time, D-MARKET has pursued selective acquisitions and platform enhancements to scale its technology infrastructure and enrich its product portfolio.
D-MARKET’s leadership team combines seasoned executives from the e-commerce, technology and financial services sectors. Chief Executive Officer M. Burak Atalay, who co-founded the company, oversees strategic direction and global expansion efforts, while Chief Financial Officer Ceren Yılmaz manages capital markets relationships and financial operations. The board comprises independent directors with extensive experience in digital media, corporate governance and cross-border trade, positioning the company to capitalize on evolving consumer trends in digital content consumption.
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