Thryv, Inc. (NASDAQ: THRY) is a Dallas-based technology company specializing in software-as-a-service (SaaS) solutions designed to help small and medium-sized businesses manage their day-to-day operations. The company’s core offering is the Thryv® platform, a cloud-based suite that integrates appointment scheduling, customer relationship management (CRM), automated marketing, billing and payments, and two-way messaging. By providing an all-in-one solution, Thryv enables businesses to streamline workflows, engage customers more effectively and simplify administrative tasks.
Thryv’s product portfolio has expanded through strategic acquisitions, including Demandforce, Lipuma, and Bookit, which broadened the company’s capabilities in online reputation management, digital marketing tools and online booking. These acquisitions complement Thryv’s homegrown features, such as website design, social media posting and search-engine optimization (SEO), allowing clients to maintain a consistent brand presence across multiple digital channels. The platform also offers integrations with popular accounting and point-of-sale systems to further enhance operational efficiency.
Originally rooted in the directory publishing business as part of Dex Media and later DexYP, the company rebranded as Thryv in 2019 to reflect its shift from print directories to a software-centric business model. Today, Thryv serves over 100,000 businesses across the United States, with a focus on local service providers such as salons, law firms, healthcare practices, home services and retail operations. The company’s network of local sales and support teams ensures that clients receive personalized onboarding and training tailored to their specific industries and regional markets.
Thryv’s executive leadership team brings together seasoned professionals with deep experience in technology, software development and small-business services. Under their guidance, the company continues to invest in product innovation, data analytics and customer success initiatives aimed at helping entrepreneurs automate routine tasks, attract new clients and retain existing ones. As digital transformation accelerates across local markets, Thryv positions itself as a partner for businesses seeking to modernize their operations and grow in an increasingly connected economy.
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