Thryv Holdings, Inc. (NASDAQ:THRY) is a software and technology solutions provider focused on helping small- and medium-sized businesses manage customer relationships, marketing and communications, appointments and payments through a unified platform. Headquartered in Dallas, Texas, the company delivers cloud-based software designed to simplify administrative tasks and enable business owners to engage with customers across multiple channels.
At the core of Thryv’s offerings is its flagship Thryv software platform, which combines customer relationship management (CRM) tools, automated marketing and social media management, online scheduling, invoicing and payment processing. The solution also includes features for reputation management, text messaging and website presence optimization, allowing clients to streamline operations and monitor customer interactions in real time.
Originally formed in 2013 as Dex Holdings via the merger of Dex Media and other directory businesses, the company evolved from traditional print and digital advertising into a technology services provider. In February 2020, it completed a comprehensive rebranding, adopting the Thryv name to reflect its strategic shift toward software and subscription-based revenue.
Thryv primarily serves small businesses across the United States—including home services, health and wellness, professional services and retail sectors—positioning itself as an end-to-end solution for organizations seeking to grow their digital presence and improve customer engagement. Its focus on scalable SaaS offerings and ongoing product development aims to support the evolving needs of local businesses operating in a competitive, digitally driven marketplace.
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