Planet Fitness (NYSE:PLNT) Posts Quarterly Earnings Results, Beats Expectations By $0.02 EPS

Key Points

• Planet Fitness earned $0.83 per share, beating estimates by $0.02, while quarterly revenue of about $360 million topped forecasts and rose 9% year over year.
• Management raised its 2026 same-club sales outlook to 1.5%–2% and forecast revenue growth of about 8%, but expects adjusted net income to decline roughly 3% and reduced its outlook for new franchisee equipment placements.
• The company acquired Portugal’s Be-Fit chain for approximately €102.5 million and authorized a new $500 million share-repurchase program.

Planet Fitness (NYSE:PLNT - Get Free Report) posted its earnings results on Thursday. The company reported $0.83 EPS for the quarter, topping analysts' consensus estimates of $0.81 by $0.02, FiscalAI reports. The company had revenue of $359.98 million for the quarter, compared to the consensus estimate of $348.34 million. Planet Fitness had a negative return on equity of 47.24% and a net margin of 16.06%. The firm's revenue for the quarter was up 9.0% on a year-over-year basis. During the same period in the previous year, the business earned $0.80 earnings per share.

Here are the key takeaways from Planet Fitness' conference call:

• Planet Fitness reported 1.5% systemwide same-club sales growth, ahead of expectations, and raised its 2026 same-club sales growth outlook to 1.5%–2% from about 1%. It also lifted its revenue growth outlook to approximately 8% and adjusted EBITDA growth outlook to 6.5%.
• The company expects 2026 adjusted net income to decline approximately 3%, while lowering its outlook for new franchisee equipment placements to 135–140 from 150–160. Adjusted EBITDA margin fell to 40.6% from 42.6%, partly due to a higher required contribution to the national advertising fund.
• A two-week $10 Classic Card promotion increased joins but did not generate enough revenue per member to support a systemwide price rollback, so the $15 Classic Card price will remain. The company plans targeted regional Black Card price increases beginning in the second quarter of 2027, informed by its pricing tests.
• Management introduced new marketing and member-retention initiatives—including personalized outreach, a first-100-days program, signature events, and refreshed group fitness classes—after noting that newer members and younger members have higher churn. Executives cited encouraging early feedback on new advertising, but the initiatives’ impact on retention and growth remains to be demonstrated.
• Planet Fitness acquired Portugal’s Be-Fit chain for approximately €102.5 million, adding 25 clubs and about 80,000 members; management expects the deal to be accretive in 2027 and sees potential to double its Iberian footprint over three to five years. The board also authorized a new $500 million share-repurchase program, and the company is reviewing sales of some U.S. corporate-owned clubs to franchisees.

Planet Fitness Stock Up 0.5%

NYSE PLNT traded up $0.27 during trading hours on Friday, hitting $60.34. 2,028,573 shares of the company were exchanged, compared to its average volume of 1,871,907. The stock has a 50-day moving average price of $49.22 and a 200 day moving average price of $61.34. Planet Fitness has a 52 week low of $37.03 and a 52 week high of $114.26. The stock has a market cap of $4.56 billion, a PE ratio of 20.45, a price-to-earnings-growth ratio of 1.29 and a beta of 1.02.

Insider Buying and Selling at Planet Fitness

In related news, Director Christopher Tanco bought 2,328 shares of the company's stock in a transaction dated Monday, September 14th. The stock was purchased at an average price of $51.23 per share, for a total transaction of $119,263.44. Following the acquisition, the director owned 2,328 shares in the company, valued at $119,263.44. This trade represents a ∞ increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, COO William Bode sold 7,000 shares of Planet Fitness stock in a transaction that occurred on Monday, September 14th. The stock was sold at an average price of $51.22, for a total value of $358,540.00. Following the completion of the transaction, the chief operating officer owned 32,939 shares of the company's stock, valued at approximately $1,687,135.58. This trade represents a 17.53% decrease in their position. The SEC filing for this sale provides additional information. Company insiders own 0.90% of the company's stock.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Third-quarter revenue rose 9% year over year to about $360 million, topping estimates of $348 million, while earnings of $0.83 per share also beat expectations. The company raised its 2026 forecast, adding to the upbeat results. Planet Fitness third-quarter results
• Positive Sentiment: Planet Fitness authorized a new $500 million share repurchase program and said it repurchased and retired $50 million of stock in the quarter. Buybacks can support per-share earnings and shareholder returns. Share repurchase announcement
• Positive Sentiment: Wells Fargo raised its price target to $75 from $65 and kept an overweight rating; RBC lifted its target to $70 from $60 with an outperform rating; and KeyCorp raised its target to $68 from $65 while maintaining overweight. The revisions signal improved analyst confidence. Wells Fargo analyst ratings
• Positive Sentiment: Management plans regional Black Card price increases beginning in the second quarter of 2027, which could support future revenue, and announced entry into Portugal through the acquisition of Be-Fit. Long-term investor takeaways
• Neutral Sentiment: System-wide same-club sales increased 1.5%. Management is also reviewing its domestic company-owned clubs and plans to sell a portion; the outcome and effects of that strategic move remain uncertain. Planet Fitness third-quarter results

Wall Street Analysts Forecast Growth

Several equities analysts have weighed in on PLNT shares. Wells Fargo & Company raised their price target on Planet Fitness from $65.00 to $75.00 and gave the company an "overweight" rating in a report on Friday. Canaccord Genuity Group lifted their price objective on Planet Fitness from $80.00 to $82.00 and gave the stock a "buy" rating in a research note on Monday, July 20th. KeyCorp upped their price objective on Planet Fitness from $65.00 to $68.00 and gave the stock an "overweight" rating in a report on Friday. Royal Bank Of Canada upped their price objective on Planet Fitness from $60.00 to $70.00 and gave the stock an "outperform" rating in a report on Friday. Finally, Zacks Research upgraded Planet Fitness from a "strong sell" rating to a "hold" rating in a research report on Friday, July 10th. One analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $71.29.

Planet Fitness Company Profile

Planet Fitness, Inc NYSE: PLNT is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services.

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