120,184 Shares of Amazon.com, Inc. $AMZN Bought by Pure Financial Advisors LLC

Key Points

• Pure Financial Advisors LLC acquired 120,184 Amazon shares during the second quarter, valued at approximately $28.6 million; Amazon now represents 0.4% of the firm’s portfolio.
• Institutional ownership remains substantial at 72.2%, while analysts are broadly bullish: 56 rate Amazon a Buy and three rate it a Hold, producing a “Moderate Buy” consensus and an average price target of $321.19.
• Amazon’s latest quarterly results exceeded expectations, with $5.75 in earnings per share and $200.61 billion in revenue, up 19.6% year over year. Shares recently opened at $249.38, below the consensus target but within a 12-month range of $196 to $287.20.

Pure Financial Advisors LLC bought a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm bought 120,184 shares of the e-commerce giant's stock, valued at approximately $28,645,000. Amazon.com makes up 0.4% of Pure Financial Advisors LLC's holdings, making the stock its 23rd biggest holding.

Several other institutional investors and hedge funds have also recently added to or reduced their stakes in AMZN. Auto Owners Insurance Co grew its holdings in shares of Amazon.com by 27,376.7% during the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock worth $2,272,397,000 after purchasing an additional 98,090,585 shares in the last quarter. Bank of America Corp DE acquired a new position in shares of Amazon.com in the second quarter valued at $22,218,775,000. Bank of New York Mellon Corp bought a new position in Amazon.com in the second quarter worth $16,341,405,000. Legal & General Group Plc acquired a new stake in Amazon.com during the second quarter worth $12,831,376,000. Finally, Mitsubishi UFJ Asset Management Co. Ltd. acquired a new position in shares of Amazon.com in the 2nd quarter valued at $6,631,466,000. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Trading Up 0.0%

Shares of Amazon.com stock opened at $249.38 on Friday. The stock has a market capitalization of $2.69 trillion, a P/E ratio of 20.06, a price-to-earnings-growth ratio of 1.98 and a beta of 1.44. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The company has a 50-day simple moving average of $256.34 and a 200 day simple moving average of $246.95. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company's revenue for the quarter was up 19.6% compared to the same quarter last year. During the same period in the previous year, the business earned $1.68 earnings per share. Research analysts expect that Amazon.com, Inc. will post 8.01 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

A number of research firms have recently commented on AMZN. Robert W. Baird set a $310.00 price objective on shares of Amazon.com and gave the stock an "outperform" rating in a report on Friday, July 31st. KeyCorp increased their price target on shares of Amazon.com from $335.00 to $350.00 and gave the stock an "overweight" rating in a research report on Friday, July 31st. Citizens Jmp restated a "market outperform" rating and set a $315.00 price target on shares of Amazon.com in a research note on Friday, July 31st. BMO Capital Markets reaffirmed an "outperform" rating and set a $360.00 price objective (up from $355.00) on shares of Amazon.com in a report on Tuesday, July 28th. Finally, Truist Financial lifted their price objective on Amazon.com from $320.00 to $350.00 and gave the company a "buy" rating in a report on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus target price of $321.19.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon announced a plan to invest approximately $3 billion in India’s quick-commerce market through 2030, expanding its Amazon Now delivery network. The investment could strengthen Amazon’s position in a rapidly growing market, although its current share is only about 6.2%. Amazon bets $3 billion on India's fast-delivery boom
• Positive Sentiment: New Amazon Supply Chain Services offerings let merchants add fast, free Prime delivery to their own websites and manage orders from Walmart, Shopify, eBay and TikTok through Seller Central. The initiative could expand fulfillment revenue and make Amazon’s logistics infrastructure more valuable outside its marketplace. Amazon Lets Merchants Add Free Prime Delivery to Their Own Websites
• Positive Sentiment: Analyst commentary remains constructive on Amazon Web Services, custom chips and agentic AI. Reports cite a roughly $496 billion AWS backlog and expanding AI tools for third-party sellers, advertising and cloud customers, supporting the long-term earnings-growth case.
• Positive Sentiment: Amazon is investing more than $100 million in an Indiana robotics manufacturing facility expected to create 300 jobs. The plant should increase internal automation capacity and could eventually support efficiency gains across the fulfillment network. Amazon to Expand Robot-Making Capacity With New Indiana Hub
• Neutral Sentiment: Amazon is allowing Anthropic’s Claude to access seller data while blocking Meta’s Muse shopping agent. The decision protects control over customer and marketplace data, but it could encourage rivals such as Shopify and Walmart to build more open agentic-commerce ecosystems. Amazon Opens Seller Data to Claude Days After Blocking Meta’s Muse
• Negative Sentiment: The India expansion and Indiana robotics project increase near-term capital spending, contributing to investor concerns about cash-flow pressure and the timing of returns. Amazon’s stock has also been technically testing support near its key moving averages.
• Negative Sentiment: A proposed nationwide class-action lawsuit alleges systematic discrimination against pregnant warehouse employees. Additional workforce litigation could increase legal costs, regulatory scrutiny and reputational risk. Amazon Faces Another Worker Lawsuit
• Negative Sentiment: Rising Treasury yields and broader weakness in technology stocks are creating valuation headwinds for AMZN, while concerns about heavy AI spending and uncertain monetization remain a near-term overhang.

Insider Activity at Amazon.com

In other news, CEO Andrew Jassy sold 20,000 shares of Amazon.com stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the transaction, the chief executive officer owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. The trade was a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of the business's stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at $4,609,713.64. The trade was a 44.97% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 71,589 shares of company stock valued at $18,568,785. Insiders own 8.90% of the company's stock.

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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