1,494 Shares in Apple Inc. $AAPL Bought by Portland Financial Advisors Inc

Key Points

• Portland Financial Advisors acquired 1,494 Apple shares during the second quarter, valued at approximately $432,000. Apple now represents about 0.8% of the firm’s portfolio, while institutional investors collectively own 67.73% of the stock.
• Apple reported quarterly earnings of $2.02 per share and revenue of $109.42 billion, exceeding analyst expectations; revenue increased 16.4% year over year. The company also declared a quarterly dividend of $0.27 per share.
• Analyst sentiment remains generally positive, with a consensus “Moderate Buy” rating and an average price target of $340.14, although valuation, premium pricing, regulatory pressure and mixed early iPhone demand remain risks.

Portland Financial Advisors Inc acquired a new position in Apple Inc. (NASDAQ:AAPL - Free Report) during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund acquired 1,494 shares of the iPhone maker's stock, valued at approximately $432,000. Apple comprises about 0.8% of Portland Financial Advisors Inc's investment portfolio, making the stock its 23rd largest position.

Other large investors have also recently made changes to their positions in the company. Strathmore Capital Advisors Inc. purchased a new position in shares of Apple during the 2nd quarter valued at $4,416,000. United Bank bought a new position in Apple during the second quarter worth about $13,872,000. Uptick Partners LLC purchased a new position in shares of Apple in the second quarter worth about $8,145,000. CM Wealth Advisors LLC bought a new stake in shares of Apple in the second quarter valued at approximately $11,894,000. Finally, Madison Asset Management LLC bought a new stake in shares of Apple in the second quarter valued at approximately $58,142,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Apple Trading Down 0.3%

Shares of AAPL stock opened at $336.13 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The firm has a market cap of $4.91 trillion, a P/E ratio of 38.55, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08. The business has a 50-day moving average price of $320.24 and a two-hundred day moving average price of $294.69. Apple Inc. has a 12-month low of $240.21 and a 12-month high of $344.57.

Apple (NASDAQ:AAPL - Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts' consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.Apple's quarterly revenue was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.57 EPS. Equities analysts anticipate that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple's payout ratio is currently 12.39%.

Insider Activity

In other news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Insiders sold 8,632 shares of company stock worth $2,719,955 over the last quarter. 0.06% of the stock is currently owned by company insiders.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today
• Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish
• Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay
• Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times
• Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike

Analyst Upgrades and Downgrades

Several research analysts recently commented on AAPL shares. Raymond James Financial reaffirmed a "market perform" rating on shares of Apple in a report on Friday, July 31st. Deutsche Bank Aktiengesellschaft lowered Apple from a "buy" rating to a "hold" rating in a report on Monday, August 17th. Argus boosted their price objective on Apple from $325.00 to $375.00 in a research note on Monday, June 8th. Robert W. Baird raised their price objective on shares of Apple from $310.00 to $330.00 and gave the company an "outperform" rating in a research report on Friday, July 24th. Finally, Royal Bank Of Canada set a $365.00 target price on shares of Apple in a report on Wednesday, July 15th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have assigned a Hold rating and two have assigned a Sell rating to the company's stock. According to data from MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and a consensus target price of $340.14.

Apple Company Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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