22,437 Shares in Apple Inc. $AAPL Bought by Pinnacle Family Advisors LLC

Key Points

• Pinnacle Family Advisors LLC bought 22,437 Apple shares in the second quarter, valued at approximately $6.49 million and representing 2.7% of its portfolio. Institutional investors collectively own 67.73% of Apple.
• Apple’s outlook remains broadly positive, with strong iPhone 18 demand and a consensus “Moderate Buy” rating supported by an average analyst price target of $340.14. However, rising component costs, high valuation, AI competition, and legal issues pose risks.
• Apple reported quarterly EPS of $2.02 and revenue of $109.42 billion, exceeding estimates, while an insider recently sold 2,399 shares for approximately $815,804. The stock has a market capitalization near $4.98 trillion and trades at about 39 times earnings.

Pinnacle Family Advisors LLC bought a new stake in Apple Inc. (NASDAQ:AAPL - Free Report) in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor bought 22,437 shares of the iPhone maker's stock, valued at approximately $6,492,000. Apple makes up 2.7% of Pinnacle Family Advisors LLC's holdings, making the stock its 12th largest position.

A number of other hedge funds have also recently modified their holdings of AAPL. Avenir Tech Ltd purchased a new stake in shares of Apple in the 2nd quarter valued at about $29,000. Longfellow Investment Management Co. LLC acquired a new position in Apple during the second quarter worth approximately $30,000. Lifetime Wealth Management P.C. purchased a new stake in Apple in the fourth quarter valued at approximately $41,000. ABS Investment Management LLC acquired a new stake in shares of Apple in the second quarter valued at approximately $376,168,000. Finally, Basso Capital Management L.P. purchased a new position in shares of Apple during the fourth quarter worth approximately $88,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Apple News Summary

Here are the key news stories impacting Apple this week:

• Positive Sentiment: iPhone 18 demand remains encouraging. Long lines in India and strong interest in the iPhone 18 Pro and Pro Max suggest Apple’s premium pricing is holding up in an important growth market. Evercore ISI raised its price target to $380 from $365 while maintaining an outperform rating. Apple iPhone demand in India
• Positive Sentiment: Momentum and technical positioning remain supportive. AAPL has gained roughly 10% over the past month and is approaching a potential buy point, helping sustain investor interest. Bank of America and JPMorgan have reiterated bullish ratings, while several analysts maintain targets above the current trading range. Apple stock approaches buy point
• Neutral Sentiment: Apple is expanding its product ecosystem. The company plans a refreshed HomePod mini, while reports suggest it may develop its own AI server chips. These initiatives could support future ecosystem engagement and infrastructure efficiency, but they are not yet material earnings drivers. Apple to release new HomePod mini
• Negative Sentiment: Rising component costs could pressure margins. Bernstein warned that surging memory and other smartphone component costs may weigh on gross margins and earnings in the December quarter, particularly as Apple introduces more expensive iPhones. Apple’s expensive new iPhones and margins
• Negative Sentiment: Valuation and AI execution remain key risks. At nearly $5 trillion in market value and about 38–39 times earnings, Apple requires continued earnings growth to justify its valuation. Analysts argue Alphabet’s Gemini ecosystem and monetization progress currently give it an edge in consumer AI, while Meta’s AI devices add competitive pressure. Alphabet versus Apple in consumer AI
• Negative Sentiment: Legal and product issues add uncertainty. A judge certified a class of payment card issuers in an Apple Pay antitrust lawsuit alleging improper fees. Separately, Apple is preparing a software fix for an iPhone 18 Pro reboot problem. Apple Pay class-action lawsuit

Insider Buying and Selling at Apple

In other news, SVP Jennifer Newstead sold 2,399 shares of the firm's stock in a transaction on Tuesday, September 22nd. The stock was sold at an average price of $340.06, for a total transaction of $815,803.94. Following the sale, the senior vice president owned 44,391 shares in the company, valued at $15,095,603.46. This trade represents a 5.13% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Over the last 90 days, insiders sold 11,031 shares of company stock worth $3,535,759. Corporate insiders own 0.06% of the company's stock.

Wall Street Analyst Weigh In

AAPL has been the topic of a number of recent research reports. Evercore set a $380.00 price objective on shares of Apple and gave the company an "outperform" rating in a research note on Friday, September 18th. Moffett Nathanson reiterated a "neutral" rating and set a $304.00 target price (up from $270.00) on shares of Apple in a research note on Tuesday, September 8th. Seaport Research Partners lowered Apple from a "buy" rating to a "neutral" rating in a report on Monday, August 17th. China Renaissance lowered shares of Apple from a "buy" rating to a "hold" rating and lowered their price objective for the company from $329.00 to $280.00 in a research report on Tuesday, August 4th. Finally, CICC Research boosted their target price on Apple from $310.00 to $340.00 and gave the stock an "outperform" rating in a research report on Tuesday, August 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Apple has a consensus rating of "Moderate Buy" and an average price target of $340.14.

Apple Stock Performance

Apple stock opened at $341.07 on Monday. The stock has a fifty day moving average of $321.56 and a two-hundred day moving average of $297.64. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $345.34. The company has a market capitalization of $4.98 trillion, a price-to-earnings ratio of 39.11, a PEG ratio of 2.96 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL - Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm's quarterly revenue was up 16.4% on a year-over-year basis. During the same period in the prior year, the firm earned $1.57 EPS. On average, analysts anticipate that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple's dividend payout ratio is currently 12.39%.

Apple Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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