25,000 Shares in Amazon.com, Inc. $AMZN Acquired by Wilmar Advisors LLC

Key Points

• Wilmar Advisors LLC acquired 25,000 Amazon shares worth approximately $5.96 million in the second quarter, making Amazon 4.3% of its portfolio and its eighth-largest holding.
• Institutional investors and hedge funds own 72.2% of Amazon, while insiders sold 71,589 shares worth $18.6 million over the past three months, including sales by CEOs Andy Jassy and Douglas Herrington under pre-arranged trading plans.
• Amazon reported stronger-than-expected quarterly results, with $200.61 billion in revenue and $5.75 in EPS, while analysts maintain a “Moderate Buy” consensus and an average price target of $321.19. The company’s AI expansion—including an $8 billion Generac power deal—supports growth but raises concerns over its projected capital spending and margins.

Wilmar Advisors LLC bought a new stake in Amazon.com, Inc. (NASDAQ:AMZN) in the 2nd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor bought 25,000 shares of the e-commerce giant's stock, valued at approximately $5,958,000. Amazon.com makes up 4.3% of Wilmar Advisors LLC's holdings, making the stock its 8th biggest position.

A number of other hedge funds and other institutional investors have also modified their holdings of AMZN. Auto Owners Insurance Co increased its holdings in shares of Amazon.com by 27,376.7% during the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock worth $2,272,397,000 after buying an additional 98,090,585 shares during the last quarter. Bank of New York Mellon Corp acquired a new stake in shares of Amazon.com during the second quarter valued at about $16,341,405,000. Mitsubishi UFJ Asset Management Co. Ltd. purchased a new stake in shares of Amazon.com in the 2nd quarter valued at approximately $6,631,466,000. Danske Bank A S acquired a new stake in Amazon.com in the 2nd quarter valued at approximately $2,494,705,000. Finally, Arrowstreet Capital Limited Partnership raised its position in Amazon.com by 32.1% in the first quarter. Arrowstreet Capital Limited Partnership now owns 32,578,171 shares of the e-commerce giant's stock valued at $6,785,036,000 after purchasing an additional 7,924,943 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon signed a Generac supply agreement worth up to $8 billion for backup generators, including approximately $2.4 billion of expected orders in 2027–2028 and warrants for Amazon. The deal highlights strong AWS data-center demand and addresses electricity constraints that could otherwise slow AI expansion. Amazon's Generac power deal
• Positive Sentiment: Amazon is expanding AI-powered logistics, including smart glasses for more than 20,000 delivery drivers by 2027. The company also plans an additional $1.9 billion investment in its Delivery Service Partner program, targeting better safety, routing and delivery efficiency. Amazon delivery investment
• Neutral Sentiment: Amazon blocked Meta’s Muse shopping agent, citing unauthorized access, failure to identify itself and concerns involving customer credentials and data. The move protects Amazon’s control over customer relationships, checkout and marketplace data, but could cause it to lose orders initiated by outside AI agents as agentic commerce develops. Amazon and Meta Muse dispute
• Negative Sentiment: Shopify’s shares rallied after Meta enabled Muse to browse Shopify-powered stores and complete purchases through Shop Pay, while Amazon remained excluded. Investors may view this as a competitive advantage for Shopify and a potential threat to Amazon’s influence over future AI-driven shopping. Shopify and Meta Muse integration
• Negative Sentiment: Amazon’s planned AI buildout—estimated at roughly $220 billion in capital spending—continues to raise concerns about cash flow, returns on investment and possible AWS margin pressure. Higher labor costs, including a $1 increase in eligible U.S. warehouse starting pay, add to near-term expense pressure. Amazon wage investment
• Negative Sentiment: A U.S. financial disclosure showed sales of between $5 million and $25 million of Amazon stock by President Donald Trump in July. The transaction is historical and does not change Amazon’s fundamentals, but the disclosure may add short-term selling sentiment. Trump Amazon stock sale disclosure

Insider Activity at Amazon.com

In other Amazon.com news, CEO Andrew Jassy sold 20,000 shares of Amazon.com stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. The trade was a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas Herrington sold 6,362 shares of the company's stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $1,647,821.62. Following the completion of the sale, the chief executive officer directly owned 476,681 shares of the company's stock, valued at $123,465,145.81. The trade was a 1.32% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 71,589 shares of company stock worth $18,568,785 in the last three months. Company insiders own 8.90% of the company's stock.

Amazon.com Stock Down 1.3%

AMZN opened at $254.98 on Wednesday. The business's 50-day simple moving average is $256.47 and its 200-day simple moving average is $246.48. The stock has a market capitalization of $2.75 trillion, a P/E ratio of 20.51, a price-to-earnings-growth ratio of 2.00 and a beta of 1.44. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm's revenue for the quarter was up 19.6% on a year-over-year basis. During the same quarter in the previous year, the business earned $1.68 earnings per share. Analysts anticipate that Amazon.com, Inc. will post 8.01 EPS for the current year.

Analysts Set New Price Targets

AMZN has been the subject of a number of research analyst reports. Oppenheimer restated an "outperform" rating on shares of Amazon.com in a report on Friday, July 31st. BMO Capital Markets reaffirmed an "outperform" rating and set a $360.00 price objective (up from $355.00) on shares of Amazon.com in a research report on Tuesday, July 28th. Monness Crespi & Hardt upped their price target on Amazon.com from $315.00 to $330.00 and gave the stock a "buy" rating in a report on Friday, July 31st. Evercore set a $355.00 target price on shares of Amazon.com and gave the stock an "outperform" rating in a research note on Friday, August 28th. Finally, DA Davidson restated a "neutral" rating and issued a $250.00 price objective on shares of Amazon.com in a report on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company's stock. Based on data from MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and an average target price of $321.19.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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