3,372 Shares in Amazon.com, Inc. $AMZN Acquired by Sonoma Private Wealth LLC

Key Points

• Sonoma Private Wealth acquired 3,372 Amazon shares worth approximately $804,000 in the second quarter. Institutional investors collectively own 72.2% of Amazon’s stock.
• Analysts remain broadly bullish: 56 analysts rate Amazon a Buy and three rate it Hold, with a Moderate Buy consensus and an average price target of $321.19.
• Amazon reported strong quarterly results, including $200.61 billion in revenue, up 19.6% year over year, and $5.75 in EPS versus the $1.82 consensus estimate. Shares opened at $249.27, down 2.2% in the reported session.

Sonoma Private Wealth LLC bought a new stake in Amazon.com, Inc. (NASDAQ:AMZN) in the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm bought 3,372 shares of the e-commerce giant's stock, valued at approximately $804,000.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Western Wealth Management LLC acquired a new stake in shares of Amazon.com in the second quarter valued at $5,150,000. Invst LLC purchased a new position in Amazon.com during the 2nd quarter valued at about $8,216,000. Councilmark Asset Management LLC acquired a new position in Amazon.com in the 2nd quarter valued at about $1,170,000. First Bancorp Inc ME purchased a new stake in Amazon.com during the second quarter worth about $2,459,000. Finally, Roberts Glore & Co. Inc. IL acquired a new stake in shares of Amazon.com during the second quarter worth about $6,479,000. Hedge funds and other institutional investors own 72.20% of the company's stock.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Douglas Herrington sold 1,000 shares of Amazon.com stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $254.77, for a total value of $254,770.00. Following the transaction, the chief executive officer directly owned 475,681 shares in the company, valued at approximately $121,189,248.37. This trade represents a 0.21% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of the business's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at approximately $4,609,713.64. The trade was a 44.97% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 71,589 shares of company stock worth $18,568,785 in the last ninety days. Company insiders own 8.90% of the company's stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AI and cloud growth remain major potential catalysts. Amazon Web Services reportedly has a $496 billion backlog and a cloud operating margin near 39%, while the company launched agentic AI tools to automate listings, inventory management and other tasks for third-party sellers. These developments reinforce the investment case that AWS and AI can drive long-term earnings growth. Amazon rolls out new agentic AI for third-party sellers
• Positive Sentiment: Amazon is expanding higher-value advertising and commerce services. A deeper Best Buy Fire TV agreement will use Amazon Ads technology across Insignia televisions, potentially increasing connected-TV advertising revenue. Amazon also expanded its U.K. partnership with Affirm and its pickup network to nearly 30,000 locations, supporting customer convenience and transaction growth. Best Buy, Amazon Deepen Fire TV Alliance
• Neutral Sentiment: Anthropic’s potential $2 trillion IPO could benefit Amazon. Amazon is an Anthropic backer and could gain from the value of its investment and increased demand for AWS infrastructure, although the timing, valuation and eventual financial benefit remain uncertain. Alphabet vs. Amazon: Which Anthropic Backer Will Benefit More?
• Negative Sentiment: Amazon’s dispute with Meta over the Muse shopping agent creates strategic risk. Amazon blocked Meta’s rapidly adopted AI agent from accessing its marketplace, protecting control over customer data and checkout but potentially allowing rivals such as Shopify to capture agent-driven commerce. The standoff also raises questions about future rules for automated shopping. Meta's standoff with Amazon over Muse
• Negative Sentiment: Rising labor and delivery spending may weigh on margins. Amazon plans to invest $1.9 billion in its Delivery Service Partner program and is rehiring former employees for AI and cloud roles. Higher wages and staffing costs could pressure near-term profitability even if they support capacity and growth. Amazon puts another $1.9 billion into its delivery network
• Negative Sentiment: Sustainability execution is an investor concern. Amazon’s chief sustainability officer said the company does not yet know how it will achieve its 2040 net-zero carbon target, raising reputational and regulatory risks. Amazon's net-zero carbon challenge
• Negative Sentiment: Macro conditions amplified the selling pressure. Amazon was among the large technology stocks weighing on a weaker market as Treasury yields and oil prices rose, increasing valuation pressure on growth-oriented companies.

Wall Street Analyst Weigh In

AMZN has been the topic of a number of recent research reports. Citigroup reaffirmed a "market outperform" rating on shares of Amazon.com in a research report on Friday, August 14th. Barclays restated an "overweight" rating and set a $365.00 target price (up from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. Wells Fargo & Company reiterated an "overweight" rating and issued a $338.00 price target (up from $328.00) on shares of Amazon.com in a research note on Thursday, September 3rd. Roth Capital restated a "buy" rating and set a $325.00 price objective on shares of Amazon.com in a research report on Monday, August 3rd. Finally, Benchmark increased their target price on shares of Amazon.com from $370.00 to $400.00 and gave the company a "buy" rating in a research report on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. According to data from MarketBeat, the stock has an average rating of "Moderate Buy" and an average price target of $321.19.

Amazon.com Stock Down 2.2%

Shares of NASDAQ:AMZN opened at $249.27 on Thursday. Amazon.com, Inc. has a 1-year low of $196.00 and a 1-year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The stock has a market cap of $2.69 trillion, a P/E ratio of 20.05, a P/E/G ratio of 1.98 and a beta of 1.44. The firm has a fifty day moving average price of $256.35 and a 200 day moving average price of $246.69.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same period in the prior year, the company earned $1.68 earnings per share. The business's revenue was up 19.6% compared to the same quarter last year. Sell-side analysts predict that Amazon.com, Inc. will post 8.01 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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