5,310 Shares in Amazon.com, Inc. $AMZN Bought by Fortress Financial Solutions LLC

Key Points

• Fortress Financial Solutions LLC bought 5,310 Amazon shares worth approximately $1.32 million in the third quarter, making Amazon 1.1% of its portfolio.
• Institutional investors and hedge funds own 72.2% of Amazon, with several firms increasing their holdings during the quarter.
• Analysts remain broadly bullish, with a consensus “Moderate Buy” rating and average price target of $322.53, though heavy AI infrastructure spending and power constraints pose risks.

Fortress Financial Solutions LLC bought a new stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The firm bought 5,310 shares of the e-commerce giant's stock, valued at approximately $1,323,000. Amazon.com comprises 1.1% of Fortress Financial Solutions LLC's investment portfolio, making the stock its 20th biggest position.

Other institutional investors have also modified their holdings of the company. Essex LLC raised its position in Amazon.com by 6.2% in the third quarter. Essex LLC now owns 21,586 shares of the e-commerce giant's stock worth $5,378,000 after acquiring an additional 1,257 shares in the last quarter. Orca Wealth Management LLC acquired a new stake in Amazon.com in the third quarter valued at $249,000. Triumph Capital Management lifted its holdings in Amazon.com by 20.6% in the third quarter. Triumph Capital Management now owns 26,897 shares of the e-commerce giant's stock valued at $6,382,000 after acquiring an additional 4,598 shares during the period. Baker Ellis Asset Management LLC boosted its position in shares of Amazon.com by 1.3% during the 3rd quarter. Baker Ellis Asset Management LLC now owns 38,682 shares of the e-commerce giant's stock worth $9,638,000 after purchasing an additional 490 shares in the last quarter. Finally, Mitchell & Pahl Private Wealth LLC boosted its position in shares of Amazon.com by 4.9% during the 3rd quarter. Mitchell & Pahl Private Wealth LLC now owns 2,571 shares of the e-commerce giant's stock worth $641,000 after purchasing an additional 121 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and custom AI chips remain the main bullish catalysts. Amazon opened its Trainium chips to PyTorch developers, potentially making its lower-cost custom silicon more attractive and reducing reliance on Nvidia. AWS reportedly posted its fastest growth in 18 quarters, although investors are watching whether growth can justify the planned infrastructure spending. Amazon custom AI silicon article
• Positive Sentiment: Analyst support and institutional buying provide a positive backdrop. Morgan Stanley named Amazon a top pick and raised its price target, citing an underappreciated AWS runway. Egerton Capital also reportedly added 1.14 million shares, while ETFs bought AMZN during the latest reported period. Morgan Stanley Amazon target article
• Positive Sentiment: Retail and logistics trends remain encouraging. Amazon is gaining fresh-grocery market share, and Jefferies says warehouse automation and third-party delivery could improve long-term retail margins by reducing labor and wage-inflation exposure. Record holiday hiring also signals expectations for strong seasonal demand. Amazon logistics automation article
• Neutral Sentiment: Amazon’s Germany expansion and data-center decisions have uncertain near-term financial effects. The company plans to invest more than €16 billion in Germany across AWS, AI, logistics and other operations, while abandoning a $427 million data-center project on George Washington University land and donating the property instead. These moves support long-term capacity but add execution and investment questions. Amazon Germany investment article
• Negative Sentiment: Heavy AI spending and power shortages are weighing on the investment case. Reports say billions of dollars of Nvidia systems are being stored because some Amazon data-center sites lack sufficient power. Combined with roughly $200 billion of planned capital spending and negative free cash flow, the issue raises concerns that AWS growth may not produce attractive returns quickly enough. Amazon Nvidia hardware and power shortages article
• Negative Sentiment: Competitive and regulatory risks are increasing. Walmart is embracing AI-agent commerce after Amazon began blocking outside agents from purchasing on its platform. A proposed Senate bill could also eliminate subsidies and impose tax penalties on large AI-focused data centers, potentially increasing Amazon’s infrastructure costs. Walmart and Amazon AI agents article

Wall Street Analyst Weigh In

A number of equities analysts have recently weighed in on AMZN shares. Rosenblatt Securities increased their price target on shares of Amazon.com from $335.00 to $360.00 and gave the company a "buy" rating in a report on Wednesday, September 30th. Roth Capital reiterated a "buy" rating and issued a $325.00 price objective on shares of Amazon.com in a research note on Monday, August 3rd. Morgan Stanley reissued an "overweight" rating and set a $350.00 price objective (up from $335.00) on shares of Amazon.com in a report on Monday. BMO Capital Markets restated an "outperform" rating on shares of Amazon.com in a research report on Tuesday. Finally, Yorkville Ives started coverage on shares of Amazon.com in a report on Monday. They issued an "outperform" rating and a $300.00 target price for the company. Fifty-seven research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com currently has a consensus rating of "Moderate Buy" and an average target price of $322.53.

Amazon.com Trading Down 0.1%

NASDAQ:AMZN opened at $262.37 on Thursday. The company has a market capitalization of $2.83 trillion, a PE ratio of 21.11, a price-to-earnings-growth ratio of 2.03 and a beta of 1.45. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The stock has a fifty day simple moving average of $256.15 and a 200-day simple moving average of $253.04.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion for the quarter, compared to analysts' expectations of $197.03 billion. During the same period in the prior year, the company earned $1.68 EPS. The firm's revenue was up 19.6% on a year-over-year basis. On average, equities research analysts expect that Amazon.com, Inc. will post 8.02 earnings per share for the current fiscal year.

Insider Buying and Selling

In other news, VP Shelley Reynolds sold 2,343 shares of the firm's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $606,860.43. Following the completion of the transaction, the vice president directly owned 119,780 shares of the company's stock, valued at $31,024,217.80. This trade represents a 1.92% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of Amazon.com stock in a transaction that occurred on Thursday, October 1st. The stock was sold at an average price of $251.50, for a total value of $251,500.00. Following the transaction, the chief executive officer owned 474,681 shares of the company's stock, valued at $119,382,271.50. This represents a 0.21% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 71,589 shares of company stock valued at $18,580,515. 8.90% of the stock is owned by company insiders.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company's principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.

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