Wealth Enhancement Trust Services Inc. bought a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The firm bought 59,477 shares of the e-commerce giant's stock, valued at approximately $13,728,000. Amazon.com accounts for approximately 1.7% of Wealth Enhancement Trust Services Inc.'s holdings, making the stock its 12th largest holding.
Several other hedge funds have also added to or reduced their stakes in AMZN. Fairway Wealth LLC lifted its position in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com in the 3rd quarter worth approximately $27,000. Bridge Generations Wealth Management LLC lifted its position in shares of Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 233 shares during the period. Cooksen Wealth LLC lifted its position in shares of Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after purchasing an additional 47 shares during the period. Finally, PayPay Securities Corp lifted its position in shares of Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock worth $55,000 after purchasing an additional 96 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Insider Activity
In other news, SVP David Zapolsky sold 10,649 shares of the company's stock in a transaction on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the sale, the senior vice president owned 41,190 shares in the company, valued at $8,461,661.70. This represents a 20.54% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, CEO Douglas J. Herrington sold 27,500 shares of the company's stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the completion of the sale, the chief executive officer owned 471,361 shares of the company's stock, valued at approximately $129,624,275. The trade was a 5.51% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 191,593 shares of company stock worth $46,289,241. 8.90% of the stock is owned by insiders.
Amazon.com Stock Performance
Shares of AMZN stock opened at $275.06 on Thursday. The firm has a market capitalization of $2.96 trillion, a PE ratio of 32.90, a price-to-earnings-growth ratio of 1.97 and a beta of 1.46. The firm has a fifty day simple moving average of $226.29 and a two-hundred day simple moving average of $228.31. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a 12 month low of $185.01 and a 12 month high of $278.56.
Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating analysts' consensus estimates of $1.63 by $1.15. The business had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. Amazon.com's quarterly revenue was up 16.6% on a year-over-year basis. During the same quarter in the previous year, the business posted $1.59 EPS. Analysts forecast that Amazon.com, Inc. will post 8 EPS for the current fiscal year.
Analysts Set New Price Targets
A number of research firms recently issued reports on AMZN. Weiss Ratings downgraded shares of Amazon.com from a "buy (b)" rating to a "buy (b-)" rating in a research report on Wednesday, April 22nd. Moffett Nathanson boosted their target price on shares of Amazon.com from $283.00 to $288.00 and gave the company a "buy" rating in a research report on Tuesday, April 7th. Susquehanna reiterated a "positive" rating and set a $325.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Evercore boosted their target price on shares of Amazon.com from $285.00 to $315.00 and gave the company an "outperform" rating in a research report on Thursday, April 30th. Finally, William Blair reiterated an "outperform" rating on shares of Amazon.com in a research report on Thursday, April 9th. Fifty-six research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and a consensus price target of $313.09.
Read Our Latest Research Report on Amazon.com
Trending Headlines about Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Q1 beats and AI narrative — Amazon’s April quarter outperformed consensus, AWS growth reaccelerated and management framed AI capex as long‑term ROI, supporting the bull case. Is Amazon a Must-Buy After Q1 Beats?
- Positive Sentiment: Analyst upgrades and higher targets — several firms have lifted targets (examples include BNP Paribas Exane, China Renaissance and Baird), boosting upside expectations. BNP Paribas Raises Target
- Positive Sentiment: New logistics revenue stream — Amazon opened Amazon Supply Chain Services to outside businesses and expanded same‑day fresh grocery deliveries for business customers, signaling a large TAM and higher‑margin revenue potential. Amazon Opens Logistics Network
- Positive Sentiment: Institutional buying — large managers (Fisher Asset Management, Antipodes Partners, others) have increased AMZN stakes recently, supporting demand at current levels. Fisher Asset Boosts Stake
- Neutral Sentiment: Insider selling disclosed — Douglas Herrington sold 27,500 shares (pre‑arranged 10b5‑1 plan); management sales have been disclosed but appear planned, not opportunistic. Herrington Sale
- Neutral Sentiment: Prime Video local content spend — regulator says Prime Video will invest at least €90M in French‑language production in 2026; positive for subscriber value but small relative to AMZN scale. Prime Video Investment
- Negative Sentiment: CapEx and FCF strain — the company’s massive AI/data‑center spending (large 2026 capex guidance) has pushed free cash flow sharply lower, raising execution and timing risk if AWS/AI revenue doesn’t scale fast enough. FCF Collapse / CapEx Risk
- Negative Sentiment: Analyst caution on AI concentration — some commentators warn that earnings could be a “mirage” if a large share of cloud backlog is driven by a few AI partners, amplifying concentration risk. Analyst Warns of Cloud Concentration Risk
Amazon.com Profile
(
Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Amazon.com, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.
While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Explore Elon Musk’s boldest ventures yet—from AI and autonomy to space colonization—and find out how investors can ride the next wave of innovation.
Get This Free Report
Like this article? Share it with a colleague.
Link copied to clipboard.