6,677 Shares in Salesforce Inc. $CRM Acquired by Lighthouse Financial Services Inc. ADV

Key Points

• Lighthouse Financial Services opened a new position in Salesforce during the fourth quarter, buying 6,677 shares valued at about $1.77 million.
• Several other hedge funds also increased their Salesforce holdings, and institutional investors now own 80.43% of the company’s stock.
• Salesforce’s stock was down 2.5% to $181.67, even as analysts maintained a Moderate Buy consensus and the company continued highlighting new AI products like Agentforce Operations.

Lighthouse Financial Services Inc. ADV purchased a new position in shares of Salesforce Inc. (NYSE:CRM - Free Report) during the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm purchased 6,677 shares of the CRM provider's stock, valued at approximately $1,769,000.

A number of other hedge funds have also recently added to or reduced their stakes in the company. Strengthening Families & Communities LLC grew its stake in Salesforce by 3.1% during the 4th quarter. Strengthening Families & Communities LLC now owns 7,016 shares of the CRM provider's stock worth $1,859,000 after buying an additional 209 shares during the last quarter. Maxi Investments CY Ltd grew its stake in shares of Salesforce by 4.0% in the 4th quarter. Maxi Investments CY Ltd now owns 47,010 shares of the CRM provider's stock valued at $12,453,000 after purchasing an additional 1,800 shares during the last quarter. International Assets Investment Management LLC grew its stake in shares of Salesforce by 88.5% in the 4th quarter. International Assets Investment Management LLC now owns 4,593 shares of the CRM provider's stock valued at $1,217,000 after purchasing an additional 2,157 shares during the last quarter. MGO One Seven LLC grew its stake in shares of Salesforce by 56.8% in the 4th quarter. MGO One Seven LLC now owns 37,186 shares of the CRM provider's stock valued at $9,851,000 after purchasing an additional 13,476 shares during the last quarter. Finally, Cassaday & Co Wealth Management LLC grew its stake in shares of Salesforce by 34.5% in the 4th quarter. Cassaday & Co Wealth Management LLC now owns 1,855 shares of the CRM provider's stock valued at $492,000 after purchasing an additional 476 shares during the last quarter. Hedge funds and other institutional investors own 80.43% of the company's stock.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce launched Agentforce Operations, a new tool designed to automate complex enterprise workflows, and rising adoption of its Agentforce AI platform is helping reinforce the company’s AI growth story. Salesforce AI Shift Agentforce Operations Links Product Adoption To Valuation
• Positive Sentiment: Salesforce is also bringing Agentforce Sales to ChatGPT, which could expand the reach of its AI-driven CRM tools and support adoption with enterprise customers.
• Positive Sentiment: A new revenue reporting structure beginning in FY27 is intended to align disclosures more closely with Salesforce’s AI-led strategy, potentially making it easier for investors to track how AI products are contributing to growth. Salesforce Inc’s (CRM) New Reporting Structure To Give Better Insights Into AI Driven Growth
• Positive Sentiment: Third-party coverage continues to frame CRM as an AI and big-data beneficiary, with analysts highlighting Salesforce as a play on surging analytics demand and enterprise AI adoption. Top Big Data Stocks Powering the AI Boom as Analytics Demand Surges
• Neutral Sentiment: Several articles compare Salesforce with HubSpot and discuss its competitive position in CRM, but these pieces are more strategic than immediately market-moving.
• Negative Sentiment: Recent coverage also raises a leadership succession question around Marc Benioff, which could create some overhang if investors become more focused on long-term governance and continuity risk. Beyond Benioff: Is Salesforce Ready for Life Without Its Founder?
• Negative Sentiment: Salesforce has also been reported as falling in recent trading, suggesting investors may still be cautious despite the company’s AI initiatives.

Wall Street Analysts Forecast Growth

Several brokerages have weighed in on CRM. Jefferies Financial Group lowered their target price on Salesforce from $375.00 to $250.00 and set a "buy" rating on the stock in a research note on Monday, February 23rd. The Goldman Sachs Group reiterated a "buy" rating and issued a $281.00 target price on shares of Salesforce in a research note on Thursday, February 26th. TD Cowen lowered their target price on Salesforce from $325.00 to $250.00 and set a "buy" rating on the stock in a research note on Thursday, February 26th. KeyCorp lowered their target price on Salesforce from $400.00 to $300.00 and set an "overweight" rating on the stock in a research note on Tuesday, February 24th. Finally, Needham & Company LLC reiterated a "buy" rating and issued a $400.00 target price on shares of Salesforce in a research note on Thursday, February 26th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average price target of $279.18.

Insider Activity at Salesforce

In other Salesforce news, Director David Blair Kirk purchased 2,570 shares of Salesforce stock in a transaction dated Wednesday, March 18th. The stock was acquired at an average cost of $194.62 per share, with a total value of $500,173.40. Following the acquisition, the director directly owned 13,689 shares of the company's stock, valued at $2,664,153.18. This represents a 23.11% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Laura Alber purchased 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The stock was acquired at an average cost of $194.58 per share, with a total value of $500,265.18. Following the completion of the acquisition, the director directly owned 9,530 shares in the company, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 3.00% of the stock is owned by company insiders.

Salesforce Stock Down 2.5%

CRM opened at $181.67 on Friday. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. The business has a 50 day simple moving average of $186.78 and a 200-day simple moving average of $218.91. The stock has a market capitalization of $148.65 billion, a P/E ratio of 23.26, a P/E/G ratio of 1.29 and a beta of 1.14. Salesforce Inc. has a 12 month low of $163.52 and a 12 month high of $296.05.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, beating the consensus estimate of $3.05 by $0.76. The business had revenue of $11.20 billion during the quarter, compared to analysts' expectations of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The company's quarterly revenue was up 12.1% compared to the same quarter last year. During the same period last year, the firm earned $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, equities analysts anticipate that Salesforce Inc. will post 9.71 earnings per share for the current fiscal year.

Salesforce Increases Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th were issued a $0.44 dividend. The ex-dividend date of this dividend was Thursday, April 9th. This represents a $1.76 annualized dividend and a dividend yield of 1.0%. This is an increase from Salesforce's previous quarterly dividend of $0.42. Salesforce's payout ratio is 22.54%.

Salesforce declared that its Board of Directors has initiated a stock repurchase program on Monday, March 16th that permits the company to buyback $25.00 billion in shares. This buyback authorization permits the CRM provider to purchase up to 14.1% of its shares through open market purchases. Shares buyback programs are typically an indication that the company's board believes its stock is undervalued.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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