Quadrant Capital Group LLC lifted its position in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 32.9% during the 3rd quarter, according to its most recent disclosure with the SEC. The firm owned 30,524 shares of the information technology services provider's stock after buying an additional 7,558 shares during the period. Quadrant Capital Group LLC's holdings in ServiceNow were worth $4,231,000 as of its most recent SEC filing.
A number of other hedge funds have also recently bought and sold shares of NOW. Benchmark Financial Wealth Advisors LLC purchased a new stake in ServiceNow in the 3rd quarter worth approximately $243,000. Pinnacle Associates Ltd. acquired a new position in ServiceNow in the 3rd quarter valued at $3,417,000. Cohen Investment Advisors LLC raised its holdings in ServiceNow by 2.7% in the 3rd quarter. Cohen Investment Advisors LLC now owns 26,880 shares of the information technology services provider's stock valued at $3,602,000 after acquiring an additional 707 shares during the last quarter. Nisa Investment Advisors LLC lifted its stake in shares of ServiceNow by 4.6% during the 3rd quarter. Nisa Investment Advisors LLC now owns 192,271 shares of the information technology services provider's stock worth $25,766,000 after purchasing an additional 8,477 shares during the period. Finally, Harfst & Associates Inc. purchased a new position in shares of ServiceNow during the 3rd quarter worth $235,000. Institutional investors and hedge funds own 87.18% of the company's stock.
ServiceNow Price Performance
NOW opened at $149.70 on Wednesday. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $192.97. The company has a 50 day moving average of $136.01 and a two-hundred day moving average of $114.34. The company has a market cap of $154.79 billion, a P/E ratio of 93.56, a P/E/G ratio of 2.67 and a beta of 0.99. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43.
ServiceNow (NYSE:NOW - Get Free Report) last issued its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, beating analysts' consensus estimates of $0.86 by $0.04. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The business had revenue of $3.99 billion for the quarter, compared to the consensus estimate of $3.93 billion. During the same quarter last year, the firm posted $0.81 EPS. The business's revenue for the quarter was up 24.0% compared to the same quarter last year. On average, analysts expect that ServiceNow, Inc. will post 2.22 earnings per share for the current year.
Insider Buying and Selling
In related news, Director Paul Chamberlain sold 2,700 shares of the company's stock in a transaction on Thursday, August 27th. The shares were sold at an average price of $135.50, for a total transaction of $365,850.00. Following the completion of the sale, the director directly owned 43,990 shares of the company's stock, valued at approximately $5,960,645. This represents a 5.78% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Jacqueline Canney sold 7,847 shares of the stock in a transaction on Friday, August 28th. The shares were sold at an average price of $138.00, for a total value of $1,082,886.00. Following the completion of the sale, the insider owned 30,042 shares of the company's stock, valued at approximately $4,145,796. This represents a 20.71% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 14,081 shares of company stock valued at $1,937,904. Company insiders own 0.34% of the company's stock.
Analysts Set New Price Targets
NOW has been the topic of several recent analyst reports. CLSA began coverage on ServiceNow in a research report on Monday, July 20th. They set an "underperform" rating and a $72.00 target price on the stock. Citigroup restated a "buy" rating and issued a $170.00 price target (up from $154.00) on shares of ServiceNow in a report on Wednesday, October 14th. Evercore restated an "outperform" rating on shares of ServiceNow in a report on Tuesday, October 13th. Wells Fargo & Company restated an "overweight" rating and issued a $190.00 target price (up from $175.00) on shares of ServiceNow in a report on Monday, October 12th. Finally, Zacks Research downgraded shares of ServiceNow from a "hold" rating to a "strong sell" rating in a report on Monday. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, three have given a Hold rating and three have issued a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $152.71.
View Our Latest Stock Report on ServiceNow
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: An analyst upgrade recently lifted sentiment, with ServiceNow also named a new top pick by BMO Capital Markets. Other firms raised price targets, including Bernstein’s Street-high $266 target, citing expected AI adoption, federal-agency demand and customer upgrades. ServiceNow Stock Price Up After Analyst Upgrade
- Positive Sentiment: Investors are encouraged by ServiceNow’s transition from seat-based software pricing toward usage-based AI “Assists.” Its workflow platform, zero-code agent tools and planned AI Passport governance capabilities could expand revenue per customer and strengthen its competitive position as companies deploy AI across enterprise operations. ServiceNow Shift From Seats to Assists
- Positive Sentiment: ServiceNow’s prior quarter showed strong fundamentals: revenue rose 24% year over year to approximately $3.99 billion and exceeded consensus estimates. A new partnership with Simplify Alpha could add payer-specific healthcare solutions and broaden AI workflow adoption. Simplify Alpha Partnership
- Neutral Sentiment: Technical analysts see a potential breakout above roughly $154, with a bullish chart setup that could extend the recovery. However, earnings expectations remain the key catalyst, with analysts reportedly anticipating a single-digit earnings decline in the third quarter. ServiceNow Price Forecast
- Negative Sentiment: Zacks Research downgraded NOW from “hold” to “strong sell,” adding pressure ahead of results. The stock’s roughly 94 P/E ratio leaves limited room for an earnings or guidance miss, while rising short interest and recent insider selling are additional cautionary signals.
- Negative Sentiment: ServiceNow has cut San Diego sales jobs in its third round of layoffs this year. While the reductions could improve efficiency, they may also signal slower sales execution or tighter spending priorities.
ServiceNow Company Profile
(
Free Report)
ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.
The company's products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.
Further Reading
Want to see what other hedge funds are holding NOW? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for ServiceNow, Inc. (NYSE:NOW - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider ServiceNow, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and ServiceNow wasn't on the list.
While ServiceNow currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. Explore companies poised to replicate the growth, innovation, and value creation of the tech giants dominating today's markets.
Get This Free Report
Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.