91,425 Shares in Amazon.com, Inc. $AMZN Bought by HBK Sorce Advisory LLC

Key Points

• HBK Sorce Advisory LLC initiated a position in Amazon, buying 91,425 shares worth approximately $24.9 million; Amazon now represents about 0.5% of the firm’s portfolio.
• Amazon reported a strong quarter, with revenue up 19.6% year over year to $200.61 billion and earnings of $5.75 per share, well above analysts’ $1.82 estimate.
• Wall Street remains broadly bullish, with Amazon holding a “Moderate Buy” consensus rating and an average price target of $323.26, although CEO Andy Jassy and CFO Brian Olsavsky recently sold shares under pre-arranged trading plans.

HBK Sorce Advisory LLC bought a new position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm bought 91,425 shares of the e-commerce giant's stock, valued at approximately $24,927,000. Amazon.com accounts for about 0.5% of HBK Sorce Advisory LLC's portfolio, making the stock its 17th biggest position.

A number of other institutional investors and hedge funds have also recently bought and sold shares of the company. MilWealth Group LLC lifted its holdings in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock worth $41,000 after buying an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new stake in Amazon.com in the 4th quarter worth $45,000. Elkhorn Partners Limited Partnership increased its holdings in shares of Amazon.com by 900.0% during the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock worth $46,000 after purchasing an additional 180 shares during the period. Fairway Wealth LLC raised its position in shares of Amazon.com by 95.6% during the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant's stock valued at $51,000 after buying an additional 108 shares during the last quarter. Finally, Prudent Man Investment Management Inc. lifted its stake in shares of Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after buying an additional 107 shares during the period. Institutional investors and hedge funds own 72.20% of the company's stock.

Amazon.com Stock Down 0.2%

Shares of AMZN opened at $251.89 on Friday. The company has a market capitalization of $2.72 trillion, a P/E ratio of 20.26, a PEG ratio of 1.95 and a beta of 1.44. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20. The business's 50 day simple moving average is $255.28 and its 200-day simple moving average is $244.04.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same period last year, the firm posted $1.68 EPS. The business's revenue was up 19.6% on a year-over-year basis. As a group, sell-side analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Insider Buying and Selling

In other news, CFO Brian Olsavsky sold 6,172 shares of the company's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the transaction, the chief financial officer directly owned 109,207 shares in the company, valued at approximately $28,427,674.17. This represents a 5.35% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew Jassy sold 20,000 shares of the stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the sale, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. This trade represents a 0.89% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 71,589 shares of company stock valued at $18,568,785. Insiders own 8.90% of the company's stock.

Wall Street Analyst Weigh In

AMZN has been the topic of several research reports. Evercore set a $355.00 price target on Amazon.com and gave the company an "outperform" rating in a research note on Friday, August 28th. Oppenheimer restated an "outperform" rating on shares of Amazon.com in a research report on Friday, July 31st. JPMorgan Chase & Co. upped their target price on Amazon.com from $330.00 to $365.00 and gave the company an "overweight" rating in a research note on Friday, July 31st. Truist Financial raised their price target on shares of Amazon.com from $320.00 to $350.00 and gave the stock a "buy" rating in a research note on Friday, July 31st. Finally, DA Davidson reissued a "neutral" rating and issued a $250.00 target price on shares of Amazon.com in a report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the company. Based on data from MarketBeat, Amazon.com currently has an average rating of "Moderate Buy" and an average target price of $323.26.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon agreed to purchase up to $60 billion of Qualcomm’s custom data-center chips through 2036, diversifying AWS’s AI hardware supply beyond Nvidia and potentially improving infrastructure flexibility. The deal also reinforces expectations for continued AWS expansion. Qualcomm’s Data Center Bet Looks More Real After Amazon’s AI Deal
• Positive Sentiment: Amazon is expanding its Quick AI assistant to iPhone and Android, adding a feed that prioritizes email, Slack, calendar and CRM updates. The move strengthens its enterprise AI offering against Microsoft and Google. Amazon expands its Quick AI assistant on mobile
• Positive Sentiment: New Prime Video shopping tools will let viewers discover products through X-Ray features, creating another potential advertising and commerce channel. Amazon is also allowing selected brands to advertise inside ChatGPT through a partnership with OpenAI. Amazon makes it easier to buy what you see on Prime Video
• Positive Sentiment: Amazon plans to invest more than $230 million in Whole Foods employee pay and benefits, while six additional Ariane 6 launches support the company’s Leo satellite-broadband expansion. These investments broaden Amazon’s retail and infrastructure growth opportunities. Amazon's Whole Foods Market Plans Over $230 Million for Worker Pay, Benefits
• Neutral Sentiment: Amazon added cybersecurity executive Kevin Mandia to its board, bringing expertise from Mandiant and Google. The appointment is strategically relevant but unlikely to materially affect near-term earnings. Amazon adds cybersecurity veteran Kevin Mandia to board
• Negative Sentiment: Investors remain concerned about Amazon’s roughly $220 billion in 2026 capital expenditures and its first sterling bond offering to help fund AI infrastructure. Higher interest rates, negative free cash flow and uncertain returns could pressure valuation. Amazon starts selling first sterling bonds
• Negative Sentiment: Potential changes to Ohio data-center tax incentives could raise the cost of Amazon’s planned nearly $40 billion AI buildout. Separately, a lawsuit alleging violations of the Pregnant Workers Fairness Act adds legal and reputational risk. Amazon's $40 billion Ohio AI bet faces a tax shock

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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