Abound Wealth Management Sells 3,867 Shares of Apple Inc. $AAPL

Abound Wealth Management trimmed its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 9.2% in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 38,371 shares of the iPhone maker's stock after selling 3,867 shares during the quarter. Apple makes up about 2.2% of Abound Wealth Management's investment portfolio, making the stock its 12th largest holding. Abound Wealth Management's holdings in Apple were worth $11,103,000 as of its most recent SEC filing.

Other large investors have also added to or reduced their stakes in the company. Lifetime Wealth Management P.C. purchased a new position in Apple during the 4th quarter worth $41,000. ROSS JOHNSON & Associates LLC raised its holdings in shares of Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock worth $42,000 after buying an additional 180 shares during the last quarter. LSV Asset Management acquired a new stake in shares of Apple during the fourth quarter worth $65,000. Timmons Wealth Management LLC acquired a new stake in shares of Apple during the fourth quarter worth $69,000. Finally, Inspire Investing LLC purchased a new stake in shares of Apple during the fourth quarter valued at $76,000. Hedge funds and other institutional investors own 67.73% of the company's stock.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
• Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
• Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
• Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
• Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
• Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
• Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
• Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing

Apple Price Performance

Shares of AAPL stock opened at $319.70 on Friday. The firm's 50-day moving average is $312.24 and its two-hundred day moving average is $288.43. Apple Inc. has a 12 month low of $225.95 and a 12 month high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The company has a market capitalization of $4.67 trillion, a PE ratio of 36.66, a price-to-earnings-growth ratio of 2.70 and a beta of 1.09.

Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts' consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analysts' expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company's revenue was up 16.4% compared to the same quarter last year. During the same period in the prior year, the business posted $1.57 EPS. Analysts predict that Apple Inc. will post 8.76 earnings per share for the current year.

Apple Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple's dividend payout ratio is 12.39%.

Analyst Ratings Changes

A number of equities analysts recently issued reports on the company. DA Davidson restated a "neutral" rating and issued a $270.00 target price on shares of Apple in a research note on Friday, July 31st. Raymond James Financial reiterated a "market perform" rating on shares of Apple in a research note on Friday, July 31st. The Goldman Sachs Group started coverage on shares of Apple in a research report on Monday, August 17th. They set a "buy" rating on the stock. BTIG Research initiated coverage on shares of Apple in a report on Monday, August 17th. They issued a "neutral" rating for the company. Finally, Bank of America reiterated a "buy" rating and issued a $380.00 price objective on shares of Apple in a research report on Thursday, June 18th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and four have given a Sell rating to the company. According to MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and an average target price of $330.53.

Insider Buying and Selling

In other news, insider Ben Borders sold 116 shares of the company's stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction that occurred on Tuesday, August 25th. The stock was sold at an average price of $310.95, for a total value of $447,457.05. Following the transaction, the senior vice president directly owned 37,229 shares in the company, valued at approximately $11,576,357.55. This trade represents a 3.72% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 4,433 shares of company stock valued at $1,367,024 over the last ninety days. 0.06% of the stock is currently owned by corporate insiders.

About Apple

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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