Aldebaran Financial Inc. acquired a new position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 4th quarter, according to its most recent filing with the SEC. The fund acquired 21,551 shares of the e-commerce giant's stock, valued at approximately $5,011,000. Amazon.com makes up about 4.6% of Aldebaran Financial Inc.'s holdings, making the stock its 7th largest holding.
A number of other large investors have also recently added to or reduced their stakes in AMZN. Fairway Wealth LLC raised its holdings in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after acquiring an additional 60 shares during the last quarter. Sellwood Investment Partners LLC purchased a new stake in Amazon.com during the 3rd quarter worth about $27,000. Bridge Generations Wealth Management LLC increased its position in Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 233 shares in the last quarter. Cooksen Wealth LLC raised its stake in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after purchasing an additional 47 shares during the last quarter. Finally, PayPay Securities Corp raised its stake in Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock valued at $55,000 after purchasing an additional 96 shares during the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.
Amazon.com Stock Performance
NASDAQ:AMZN opened at $261.02 on Tuesday. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The company has a market cap of $2.81 trillion, a P/E ratio of 36.40, a P/E/G ratio of 1.97 and a beta of 1.38. Amazon.com, Inc. has a fifty-two week low of $178.85 and a fifty-two week high of $264.50. The firm's 50 day moving average is $220.09 and its two-hundred day moving average is $226.53.
Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion for the quarter, compared to analysts' expectations of $211.02 billion. During the same period in the prior year, the firm earned $1.86 earnings per share. The firm's quarterly revenue was up 13.6% on a year-over-year basis. Analysts expect that Amazon.com, Inc. will post 7.74 EPS for the current year.
Wall Street Analyst Weigh In
Several equities research analysts have issued reports on the stock. DA Davidson reaffirmed a "neutral" rating and set a $175.00 price target (down from $300.00) on shares of Amazon.com in a research note on Friday, February 6th. Scotiabank reissued an "outperform" rating and issued a $275.00 price objective (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. TD Securities raised shares of Amazon.com to a "buy" rating in a research note on Monday, April 13th. DZ Bank upgraded shares of Amazon.com to a "strong-buy" rating in a research report on Friday, February 6th. Finally, Tigress Financial lifted their target price on shares of Amazon.com from $305.00 to $315.00 and gave the stock a "buy" rating in a research note on Wednesday, March 25th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have assigned a Hold rating to the company's stock. According to data from MarketBeat.com, the company has an average rating of "Moderate Buy" and a consensus price target of $289.21.
Check Out Our Latest Analysis on Amazon.com
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon is scoring multiple AI infrastructure wins — expanding its Anthropic partnership, striking large deals to supply in‑house chips to Meta and scaling AWS AI revenue — reinforcing the view that AWS is reaccelerating growth and driving structural upside. Amazon-Anthropic: Generational AI Partnership
- Positive Sentiment: OpenAI’s move away from exclusive Microsoft access opens the door for Amazon to host more OpenAI workloads on AWS — a potential revenue driver for cloud and AI services. OpenAI ends Microsoft exclusivity
- Positive Sentiment: Amazon’s custom‑chip business is rapidly scaling (analysts compare its size to major chipmakers), creating a new high‑margin growth vector beyond retail and basic cloud compute. Amazon chip business growth
- Positive Sentiment: Content and monetization push — Wondery landed an exclusive multi‑year deal for Oprah’s podcast/video content, supporting Prime/ads revenue diversification. Amazon secures Oprah podcast rights
- Neutral Sentiment: Near‑term volatility risk as Amazon reports Q1 on Apr 29 and the Fed meets this week — options/implied vol suggest traders expect a sizable move around earnings. Options traders expect major move
- Neutral Sentiment: Market backdrop is mixed (rising oil, geopolitical headlines), which could mute broader tech momentum even as AI themes remain supportive. MarketToday: rally stalls
- Negative Sentiment: Rising capital expenditure expectations: commentary and analysis flag FY26 capex plans (~$200B) that could pressure near‑term margins and free cash flow even as they fund AI/cloud scale. Amazon Q1 capex story
- Negative Sentiment: Regulatory/legal risk — California unsealed evidence in a price‑fixing probe that could lead to enforcement action or reputational/legal costs. California price-fixing evidence
- Negative Sentiment: Large recent insider selling and aggressive institutional rebalancing (some big portfolio reductions reported) add to near‑term supply pressure and narrative risk for shares. QuiverQuant AMZN ownership and insider activity
Insiders Place Their Bets
In other news, VP Shelley Reynolds sold 2,695 shares of the business's stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.90, for a total transaction of $554,900.50. Following the completion of the sale, the vice president owned 119,780 shares in the company, valued at approximately $24,662,702. The trade was a 2.20% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Andrew R. Jassy sold 31,000 shares of the stock in a transaction that occurred on Friday, April 17th. The stock was sold at an average price of $255.00, for a total transaction of $7,905,000.00. Following the sale, the chief executive officer directly owned 2,207,118 shares of the company's stock, valued at approximately $562,815,090. This trade represents a 1.39% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 124,186 shares of company stock worth $27,826,739. 8.90% of the stock is owned by insiders.
About Amazon.com
(
Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading

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