Alphabet Inc. $GOOG Shares Bought by MJP Associates Inc. ADV

Key Points

• MJP Associates increased its Alphabet stake by 78.2% in the second quarter, adding 9,398 shares to own 21,423 shares valued at approximately $7.57 million. Institutional investors collectively own 27.26% of Alphabet.
• Analysts maintain a favorable outlook, with six Strong Buy and 30 Buy ratings; the consensus rating is Buy with an average price target of $415.55. Alphabet also reported quarterly revenue growth of 24.2% year over year and substantially exceeded EPS expectations.
• Alphabet’s AI and cloud prospects are supporting sentiment, but legal risks remain, including a proposed FTC action involving YouTube and a roughly $353 million U.K. settlement over app-store fees. Insiders sold 451,843 shares worth about $12.34 million over the past three months.

MJP Associates Inc. ADV increased its stake in Alphabet Inc. (NASDAQ:GOOG - Free Report) by 78.2% during the 2nd quarter, according to its most recent Form 13F filing with the SEC. The fund owned 21,423 shares of the information services provider's stock after acquiring an additional 9,398 shares during the period. Alphabet makes up 0.8% of MJP Associates Inc. ADV's investment portfolio, making the stock its 25th largest position. MJP Associates Inc. ADV's holdings in Alphabet were worth $7,570,000 as of its most recent filing with the SEC.

A number of other institutional investors have also recently bought and sold shares of the stock. Vise Technologies Inc. increased its position in Alphabet by 81.2% during the second quarter. Vise Technologies Inc. now owns 190,125 shares of the information services provider's stock worth $67,177,000 after purchasing an additional 85,210 shares during the last quarter. Telligent Fund LP grew its stake in shares of Alphabet by 10.0% during the 2nd quarter. Telligent Fund LP now owns 26,400 shares of the information services provider's stock valued at $9,328,000 after buying an additional 2,400 shares during the period. Quartz Partners LLC grew its stake in shares of Alphabet by 2.2% during the 2nd quarter. Quartz Partners LLC now owns 2,360 shares of the information services provider's stock valued at $834,000 after buying an additional 50 shares during the period. Live Oak Investment Partners increased its holdings in shares of Alphabet by 2.0% during the 2nd quarter. Live Oak Investment Partners now owns 7,704 shares of the information services provider's stock worth $2,722,000 after buying an additional 153 shares during the last quarter. Finally, Toews Corp ADV purchased a new position in shares of Alphabet in the 2nd quarter worth $133,000. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of equities research analysts have issued reports on GOOG shares. Truist Financial lowered their price target on Alphabet from $430.00 to $420.00 and set a "buy" rating for the company in a research report on Thursday, July 23rd. Raymond James Financial restated a "strong-buy" rating on shares of Alphabet in a report on Thursday, July 23rd. DA Davidson reduced their price target on shares of Alphabet from $375.00 to $350.00 and set a "neutral" rating on the stock in a research report on Thursday, July 23rd. Rosenblatt Securities began coverage on shares of Alphabet in a research note on Thursday, August 20th. They set a "buy" rating for the company. Finally, Stifel Nicolaus set a $420.00 target price on shares of Alphabet in a research note on Wednesday, May 20th. Six analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating and four have given a Hold rating to the stock. According to MarketBeat.com, Alphabet has an average rating of "Buy" and an average target price of $415.55.

Insider Activity at Alphabet

In other Alphabet news, major shareholder 2019 Gp L.L.C. Gv sold 118,138 shares of the firm's stock in a transaction on Tuesday, July 28th. The shares were sold at an average price of $18.90, for a total transaction of $2,232,808.20. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CAO Marsida Saraci sold 449 shares of the company's stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the completion of the sale, the chief accounting officer owned 27,386 shares in the company, valued at approximately $9,125,015.20. This trade represents a 1.61% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 451,843 shares of company stock valued at $12,343,852. Insiders own 12.99% of the company's stock.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google employees are reportedly testing Gemini 3.8 Flash, suggesting a new model could launch soon and strengthen Alphabet’s competitive position in generative AI. The company also hired AI researcher Barret Zoph as a Google DeepMind research vice president. Google employees are already testing the next Gemini Flash AI model
• Positive Sentiment: Wolfe Research named Alphabet a top 2027 stock pick and set a $460 target, citing accelerating Google Cloud growth and expanding AI monetization opportunities. Analysts also highlighted strong advertising performance, including reported 14.4% second-quarter ad-revenue growth. Alphabet is a top 2027 stock pick
• Positive Sentiment: Google expanded AI Mode with tools to track flight prices and help users book hotels, potentially increasing commercial activity and supporting future search-related revenue. Google's AI Mode can now track flight prices, help book hotels, and more
• Neutral Sentiment: Alphabet joined more than 100 technology companies in calling for coordinated defenses against rogue-AI cyber threats. The move may support responsible-AI efforts but also underscores growing scrutiny of the sector. Companies call for action to defend against rogue AI
• Negative Sentiment: The FTC is reportedly in the final stages of investigating whether YouTube violated consumer-protection laws by suspending users’ accounts and may prepare a lawsuit. Potential penalties, compliance costs and restrictions on YouTube’s policies are weighing on sentiment. US FTC probes YouTube over social media policies
• Negative Sentiment: Google agreed to pay approximately $353 million to settle a U.K. class-action lawsuit brought by app developers over fees, creating a direct financial charge and potentially raising concerns about additional platform-related claims. Google agrees to settle UK app developers' lawsuit
• Negative Sentiment: Law firms including Pomerantz and Frank R. Cruz announced investigations into possible securities-law violations. These notices are typically investor-solicitation announcements rather than new findings, but they add to the negative legal-news flow. Pomerantz investor alert

Alphabet Price Performance

GOOG opened at $337.71 on Friday. Alphabet Inc. has a twelve month low of $206.96 and a twelve month high of $404.47. The firm has a market cap of $4.13 trillion, a price-to-earnings ratio of 16.96, a PEG ratio of 0.95 and a beta of 1.23. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. The company has a fifty day simple moving average of $348.28 and a 200 day simple moving average of $339.95.

Alphabet (NASDAQ:GOOG - Get Free Report) last posted its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 earnings per share for the quarter, beating analysts' consensus estimates of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The company had revenue of $119.80 billion during the quarter, compared to analysts' expectations of $116.53 billion. During the same period in the prior year, the company posted $2.31 EPS. The firm's revenue for the quarter was up 24.2% on a year-over-year basis. Equities research analysts expect that Alphabet Inc. will post 20.51 EPS for the current fiscal year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Investors of record on Monday, September 7th will be paid a $0.22 dividend. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date is Friday, September 4th. Alphabet's payout ratio is 4.42%.

About Alphabet

Alphabet Inc NASDAQ: GOOG is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company's history.

Alphabet's core business centers on internet search and advertising, with Google Search and the company's ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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