AlphaGrep UK Ltd bought a new position in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) during the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor bought 7,140 shares of the information technology services provider's stock, valued at approximately $709,000.
Several other hedge funds have also recently added to or reduced their stakes in NOW. Wealth Watch Advisors INC purchased a new position in ServiceNow in the third quarter valued at $29,000. Kelleher Financial Advisors acquired a new stake in ServiceNow in the third quarter valued at $50,000. Pin Oak Investment Advisors Inc. lifted its holdings in ServiceNow by 20.7% during the 3rd quarter. Pin Oak Investment Advisors Inc. now owns 134 shares of the information technology services provider's stock worth $123,000 after buying an additional 23 shares during the last quarter. Jupiter Wealth Management LLC purchased a new stake in ServiceNow during the 2nd quarter worth about $154,000. Finally, CBIZ Investment Advisory Services LLC boosted its position in shares of ServiceNow by 540.0% during the 4th quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider's stock worth $25,000 after acquiring an additional 135 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company's stock.
ServiceNow Trading Down 2.9%
NOW stock opened at $141.31 on Friday. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. The company has a market cap of $146.11 billion, a price-to-earnings ratio of 88.32, a PEG ratio of 2.65 and a beta of 0.97. The business has a fifty day simple moving average of $117.21 and a 200-day simple moving average of $107.95. ServiceNow, Inc. has a 52 week low of $81.24 and a 52 week high of $194.73.
ServiceNow (NYSE:NOW - Get Free Report) last posted its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.86 by $0.04. The firm had revenue of $3.99 billion during the quarter, compared to the consensus estimate of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The firm's quarterly revenue was up 24.0% compared to the same quarter last year. During the same quarter in the previous year, the business earned $0.81 earnings per share. On average, equities research analysts expect that ServiceNow, Inc. will post 2.24 EPS for the current year.
Insiders Place Their Bets
In related news, insider Paul Fipps sold 2,034 shares of ServiceNow stock in a transaction on Monday, August 31st. The shares were sold at an average price of $147.87, for a total transaction of $300,767.58. Following the transaction, the insider owned 18,305 shares in the company, valued at approximately $2,706,760.35. The trade was a 10.00% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider Jacqueline P. Canney sold 7,847 shares of the company's stock in a transaction on Friday, August 28th. The stock was sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the sale, the insider directly owned 30,042 shares of the company's stock, valued at approximately $4,145,796. This trade represents a 20.71% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 14,081 shares of company stock worth $1,937,904 over the last ninety days. 0.34% of the stock is owned by company insiders.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: ServiceNow was selected as a “final trade” on CNBC’s Halftime Report, with the bullish case citing analyst support and the company’s opportunity to expand its AI offerings. Nvidia, ServiceNow, Spotify And A Financial Stock On CNBC’s Final Trades
- Positive Sentiment: ServiceNow gained alongside enterprise AI software peers as investor concerns that AI could weaken traditional seat-based software revenue eased. The broader sector rebound provided a favorable trading backdrop for NOW. Palantir Rallies 7% as PwC Alliance Counters Michael Burry Bear Case
- Positive Sentiment: Partner adoption is strengthening ServiceNow’s AI-platform narrative. Pricefx’s Deal Optimization App embeds AI pricing, negotiation, and recommendation tools into ServiceNow workflows, suggesting the platform is becoming an important distribution channel for enterprise AI applications. Is ServiceNow Quietly Becoming the Default AI Commerce Platform for Enterprise Partners?
- Neutral Sentiment: Analysts and investors remain selective within the software group. Although the sector has rebounded, commentary emphasizes that strong performance varies widely among companies, increasing scrutiny of ServiceNow’s valuation and growth durability. Software Stocks Are Back. 2 Winners, 2 Losers—and Salesforce
- Negative Sentiment: Reports of insider selling are weighing on sentiment and may be prompting investors to lock in gains after ServiceNow’s recent rally. Separate coverage also questioned whether the stock’s rapid advance has outpaced near-term fundamentals, making profit-taking a risk. ServiceNow Stock Price Down Following Insider Selling ServiceNow Just Rallied 28% in a Month: Take Profits, or Buy More?
Analyst Upgrades and Downgrades
NOW has been the subject of a number of research analyst reports. Robert W. Baird upped their price target on ServiceNow from $118.00 to $125.00 and gave the company an "outperform" rating in a report on Thursday, July 23rd. Piper Sandler reissued an "overweight" rating and set a $140.00 price objective on shares of ServiceNow in a report on Thursday, July 23rd. Citigroup restated a "market outperform" rating on shares of ServiceNow in a research report on Thursday, July 23rd. BTIG Research restated a "buy" rating and issued a $150.00 target price on shares of ServiceNow in a report on Wednesday, July 22nd. Finally, Bank of America increased their target price on shares of ServiceNow from $130.00 to $150.00 and gave the company a "buy" rating in a research report on Wednesday, August 19th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, ServiceNow has an average rating of "Moderate Buy" and a consensus price target of $144.24.
Read Our Latest Report on NOW
About ServiceNow
(
Free Report)
ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
Further Reading

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