Amazon.com, Inc. $AMZN Shares Acquired by Horrell Capital Management Inc.

Key Points

• Horrell Capital Management increased its Amazon stake by 73.9% in the third quarter, adding 18,860 shares to own 44,394 shares valued at approximately $11.1 million. Amazon now represents 5.9% of the fund’s portfolio.
• Institutional investors collectively own 72.2% of Amazon’s outstanding shares, while insiders have sold $18.6 million of stock over the past quarter through pre-arranged trading plans.
• Amazon’s outlook remains broadly positive, with analysts assigning a “Moderate Buy” consensus and an average price target of $322.53, although heavy AI spending of up to $220 billion is raising concerns about cash flow and investment returns.

Horrell Capital Management Inc. lifted its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 73.9% in the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 44,394 shares of the e-commerce giant's stock after purchasing an additional 18,860 shares during the quarter. Amazon.com comprises about 5.9% of Horrell Capital Management Inc.'s holdings, making the stock its 5th largest holding. Horrell Capital Management Inc.'s holdings in Amazon.com were worth $11,061,000 as of its most recent filing with the SEC.

A number of other institutional investors have also recently added to or reduced their stakes in AMZN. Red Crane Wealth Management LLC raised its holdings in shares of Amazon.com by 2.3% during the 1st quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock worth $346,000 after acquiring an additional 38 shares during the period. Robinson Smith Wealth Advisors LLC boosted its position in shares of Amazon.com by 0.7% during the 1st quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock valued at $1,147,000 after acquiring an additional 40 shares during the last quarter. Sfam LLC grew its holdings in shares of Amazon.com by 3.4% in the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock valued at $255,000 after purchasing an additional 40 shares during the period. Measured Risk Portfolios Inc. grew its holdings in shares of Amazon.com by 3.4% in the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock valued at $251,000 after purchasing an additional 40 shares during the period. Finally, CoreFirst Bank & Trust grew its holdings in shares of Amazon.com by 1.1% in the first quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant's stock valued at $754,000 after purchasing an additional 40 shares during the period. Hedge funds and other institutional investors own 72.20% of the company's stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS remains the key bullish catalyst. Reports highlight a $496 billion AWS backlog, cloud margins near 39%, and continued demand for AI infrastructure. Amazon also said its custom-chip and AI businesses each surpassed $25 billion, supporting the case that Trainium and Inferentia could eventually reduce reliance on Nvidia GPUs. AWS Backlog and Cloud Margins
• Positive Sentiment: Amazon is expanding its AI ecosystem. The company is reportedly considering a roughly $7 billion acquisition of Decart, whose software helps run AI workloads across Nvidia and Amazon chips. The deal could accelerate Trainium adoption and improve AWS’s competitive position. Amazon Decart AI Deal
• Positive Sentiment: Analyst fundamentals remain supportive. Erste Group raised its FY2027 EPS estimate to $10.71 from $10.54, while Amazon’s Prime Video sports strategy could increase engagement, retention and advertising opportunities. Amazon Prime Video Sports Strategy
• Neutral Sentiment: Investor positioning may amplify volatility. Amazon was reportedly the most widely owned hedge-fund stock in September, creating potential support but also increasing the risk of crowded-trade selling if earnings or AWS growth disappoints. Amazon Hedge Fund Ownership
• Negative Sentiment: AI investment is pressuring cash flow. Amazon’s planned spending of roughly $200 billion to $220 billion raises concerns about capital intensity, returns on invested capital and near-term free cash flow, even as operating cash flow improves. Amazon AI Spending
• Negative Sentiment: Regulatory and execution risks increased. Lawmakers asked the FAA to conduct a site-specific environmental review of Amazon’s proposed Massachusetts drone hub, citing noise, privacy, safety and environmental concerns. Amazon also recalled more than 112,000 bottles of acetaminophen sold through its platform. FAA Review of Amazon Drone Hub
• Negative Sentiment: New hardware faces market skepticism. Amazon’s $499.99-plus Alexa Tablet 12 Pro moves the company into a higher-priced segment against Apple’s iPad, while Apple’s new smart-home products intensify competition. Amazon Alexa Tablet Launch

Amazon.com Price Performance

Shares of AMZN opened at $254.08 on Thursday. The firm has a 50-day simple moving average of $257.59 and a two-hundred day simple moving average of $251.19. The stock has a market cap of $2.74 trillion, a PE ratio of 20.44, a P/E/G ratio of 2.00 and a beta of 1.45. Amazon.com, Inc. has a 1-year low of $196.00 and a 1-year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business's revenue for the quarter was up 19.6% compared to the same quarter last year. During the same period in the prior year, the business posted $1.68 EPS. As a group, analysts forecast that Amazon.com, Inc. will post 8.03 EPS for the current year.

Insider Buying and Selling

In other news, SVP David Zapolsky sold 9,258 shares of Amazon.com stock in a transaction on Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the sale, the senior vice president directly owned 41,190 shares of the company's stock, valued at approximately $10,699,926.30. The trade was a 18.35% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. The trade was a 0.89% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock valued at $18,580,515 over the last quarter. 8.90% of the stock is owned by corporate insiders.

Analyst Ratings Changes

A number of brokerages have commented on AMZN. JPMorgan Chase & Co. lifted their target price on shares of Amazon.com from $330.00 to $365.00 and gave the stock an "overweight" rating in a research note on Friday, July 31st. Raymond James Financial reiterated an "outperform" rating and issued a $390.00 target price (up from $280.00) on shares of Amazon.com in a report on Friday, July 31st. Cantor Fitzgerald dropped their price target on shares of Amazon.com from $320.00 to $310.00 and set an "overweight" rating for the company in a research note on Monday. KeyCorp raised their price target on shares of Amazon.com from $335.00 to $350.00 and gave the stock an "overweight" rating in a report on Friday, July 31st. Finally, Piper Sandler reaffirmed an "overweight" rating and set a $320.00 price target (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. Based on data from MarketBeat, the stock has a consensus rating of "Moderate Buy" and an average target price of $322.53.

Amazon.com Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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