Amazon.com, Inc. $AMZN Shares Bought by MOKAN Wealth Management Inc.

Key Points

• MOKAN Wealth Management raised its Amazon stake 10.9% to 23,830 shares (about $5.5M), and overall institutional ownership of AMZN is high (72.2%) with several other funds increasing positions.
• Amazon posted a Q1 double‑beat on revenue and EPS driven by an AWS reacceleration and record margins, prompting multiple analyst price‑target raises and a consensus target near $310.
• Despite the beat, management warned that rising memory/chip costs and large AI capex could pressure near‑term cash flow, and insiders (including CEO Andy Jassy and Douglas J. Herrington) have sold shares—128,035 shares sold in the last 90 days—contributing to mixed market reactions.

MOKAN Wealth Management Inc. raised its holdings in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 10.9% in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 23,830 shares of the e-commerce giant's stock after acquiring an additional 2,344 shares during the quarter. Amazon.com accounts for about 2.4% of MOKAN Wealth Management Inc.'s portfolio, making the stock its 11th biggest holding. MOKAN Wealth Management Inc.'s holdings in Amazon.com were worth $5,500,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds also recently bought and sold shares of AMZN. Brighton Jones LLC lifted its holdings in Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock valued at $885,478,000 after acquiring an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC lifted its holdings in Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock valued at $5,495,000 after acquiring an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG lifted its holdings in Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock valued at $442,481,000 after acquiring an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE lifted its stake in Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock valued at $6,357,000 after buying an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new stake in Amazon.com during the fourth quarter valued at about $2,153,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon's capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

Insiders Place Their Bets

In related news, CEO Andrew R. Jassy sold 31,000 shares of the stock in a transaction that occurred on Friday, April 17th. The stock was sold at an average price of $255.00, for a total value of $7,905,000.00. Following the transaction, the chief executive officer owned 2,207,118 shares in the company, valued at approximately $562,815,090. This represents a 1.39% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 20,500 shares of the stock in a transaction that occurred on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total value of $5,022,500.00. Following the completion of the transaction, the chief executive officer owned 499,861 shares in the company, valued at $122,465,945. This represents a 3.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 128,035 shares of company stock valued at $28,827,479 over the last ninety days. Insiders own 8.90% of the company's stock.

Analysts Set New Price Targets

A number of analysts have commented on the stock. Truist Financial upped their price objective on shares of Amazon.com from $285.00 to $310.00 and gave the company a "buy" rating in a research note on Thursday. Robert W. Baird upped their price objective on shares of Amazon.com from $285.00 to $300.00 and gave the company an "outperform" rating in a research note on Thursday. Telsey Advisory Group upped their price objective on shares of Amazon.com from $300.00 to $315.00 and gave the company an "outperform" rating in a research note on Thursday. Moffett Nathanson upped their price objective on shares of Amazon.com from $283.00 to $288.00 and gave the company a "buy" rating in a research note on Tuesday, April 7th. Finally, Stifel Nicolaus set a $319.00 price objective on shares of Amazon.com and gave the company a "buy" rating in a research note on Thursday. One analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the company's stock. According to data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and a consensus price target of $310.25.

Amazon.com Price Performance

NASDAQ AMZN opened at $268.38 on Friday. The company has a 50 day simple moving average of $223.63 and a 200-day simple moving average of $227.35. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 0.88. The firm has a market capitalization of $2.89 trillion, a price-to-earnings ratio of 32.10, a price-to-earnings-growth ratio of 1.98 and a beta of 1.46. Amazon.com, Inc. has a 52-week low of $183.85 and a 52-week high of $273.88.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. The business had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm's revenue was up 16.6% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.59 earnings per share. Equities research analysts predict that Amazon.com, Inc. will post 7.7 earnings per share for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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