Amazon.com, Inc. $AMZN Shares Bought by Okabena Investment Services Inc.

Key Points

• Okabena Investment Services increased its Amazon position by 45.8% in the second quarter, owning 13,369 shares valued at approximately $3.19 million. Institutional investors collectively hold 72.2% of Amazon’s stock.
• Amazon insiders sold $18.6 million worth of shares over the past three months, including sales by CEO Matthew Garman and SVP David Zapolsky under pre-arranged Rule 10b5-1 plans.
• Wall Street remains broadly bullish: 56 analysts rate Amazon a Buy, three rate it a Hold, and the consensus price target is $321.19 versus a recent share price near $249.67. Strong AWS and AI infrastructure demand support the outlook, though heavy AI spending and monetization concerns remain risks.

Okabena Investment Services Inc. increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 45.8% during the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 13,369 shares of the e-commerce giant's stock after acquiring an additional 4,201 shares during the quarter. Okabena Investment Services Inc.'s holdings in Amazon.com were worth $3,186,000 as of its most recent SEC filing.

Other hedge funds have also made changes to their positions in the company. Bard Associates Inc. acquired a new stake in Amazon.com during the 2nd quarter valued at $32,000. Longfellow Investment Management Co. LLC acquired a new stake in shares of Amazon.com in the second quarter worth $33,000. Lifetime Wealth Management P.C. acquired a new stake in shares of Amazon.com in the fourth quarter worth $45,000. Prudent Man Investment Management Inc. grew its holdings in shares of Amazon.com by 87.7% during the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after buying an additional 107 shares in the last quarter. Finally, Strategic Wealth Advisors LLC acquired a new position in Amazon.com during the fourth quarter valued at $68,000. Hedge funds and other institutional investors own 72.20% of the company's stock.

Insiders Place Their Bets

In related news, SVP David Zapolsky sold 9,258 shares of the business's stock in a transaction that occurred on Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the sale, the senior vice president directly owned 41,190 shares in the company, valued at approximately $10,699,926.30. The trade was a 18.35% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of the company's stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the sale, the chief executive officer directly owned 17,794 shares of the company's stock, valued at $4,609,713.64. The trade was a 44.97% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 71,589 shares of company stock worth $18,568,785 in the last three months. 8.90% of the stock is owned by insiders.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

Amazon.com Stock Performance

Shares of NASDAQ:AMZN opened at $249.67 on Monday. The stock has a market capitalization of $2.69 trillion, a PE ratio of 20.09, a P/E/G ratio of 1.93 and a beta of 1.44. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The firm has a fifty day moving average price of $256.39 and a 200 day moving average price of $247.20. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same period last year, the company earned $1.68 earnings per share. The business's revenue was up 19.6% compared to the same quarter last year. Analysts expect that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.

Wall Street Analyst Weigh In

A number of brokerages have commented on AMZN. BMO Capital Markets restated an "outperform" rating and set a $360.00 price objective (up from $355.00) on shares of Amazon.com in a research report on Tuesday, July 28th. Royal Bank Of Canada upped their target price on Amazon.com from $320.00 to $330.00 and gave the company an "outperform" rating in a report on Friday, July 31st. Wells Fargo & Company reissued an "overweight" rating and issued a $338.00 price target (up from $328.00) on shares of Amazon.com in a research report on Thursday, September 3rd. Benchmark raised their price target on shares of Amazon.com from $370.00 to $400.00 and gave the stock a "buy" rating in a report on Friday, July 31st. Finally, Cantor Fitzgerald reiterated an "overweight" rating and issued a $320.00 price objective (down from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. Fifty-six equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and an average target price of $321.19.

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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