Amazon.com, Inc. $AMZN Shares Newly Purchased by RIHO Partners LLC

Key Points

• RIHO Partners LLC initiated a new Amazon position by purchasing 49,318 shares valued at approximately $11.75 million, representing 6.6% of its portfolio. Institutional investors collectively own 72.2% of Amazon’s stock.
• Analysts remain broadly bullish: 56 analysts rate Amazon a Buy and three rate it a Hold, producing a consensus “Moderate Buy” rating and an average price target of $321.19.
• Amazon reported quarterly EPS of $5.75, beating estimates of $1.82, while revenue reached $200.61 billion, up 19.6% year over year. Meanwhile, insiders sold 71,589 shares worth approximately $18.6 million over the past 90 days.

RIHO Partners LLC bought a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) during the second quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor bought 49,318 shares of the e-commerce giant's stock, valued at approximately $11,754,000. Amazon.com makes up 6.6% of RIHO Partners LLC's investment portfolio, making the stock its 8th largest position.

Several other hedge funds have also modified their holdings of AMZN. Auto Owners Insurance Co raised its holdings in Amazon.com by 27,376.7% during the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock worth $2,272,397,000 after purchasing an additional 98,090,585 shares during the last quarter. Bank of America Corp DE acquired a new position in Amazon.com in the 2nd quarter worth $22,218,775,000. Bank of New York Mellon Corp acquired a new position in Amazon.com during the 2nd quarter worth approximately $16,341,405,000. Legal & General Group Plc bought a new stake in Amazon.com during the 2nd quarter worth about $12,831,376,000. Finally, Mitsubishi UFJ Asset Management Co. Ltd. bought a new position in Amazon.com in the second quarter valued at approximately $6,631,466,000. 72.20% of the stock is owned by institutional investors.

Analysts Set New Price Targets

A number of brokerages have weighed in on AMZN. UBS Group set a $200.00 price target on Amazon.com in a research report on Thursday, September 17th. Benchmark upped their price target on shares of Amazon.com from $370.00 to $400.00 and gave the company a "buy" rating in a research note on Friday, July 31st. HSBC reaffirmed a "buy" rating and set a $310.00 price target on shares of Amazon.com in a research report on Friday, July 31st. Cantor Fitzgerald reiterated an "overweight" rating and set a $320.00 price objective (down from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Wedbush raised their target price on shares of Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a report on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to data from MarketBeat, Amazon.com presently has a consensus rating of "Moderate Buy" and a consensus price target of $321.19.

Insiders Place Their Bets

In related news, CEO Andrew Jassy sold 20,000 shares of the firm's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the completion of the transaction, the chief executive officer directly owned 2,235,766 shares of the company's stock, valued at $579,085,751.66. This trade represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas Herrington sold 1,000 shares of Amazon.com stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $254.77, for a total value of $254,770.00. Following the transaction, the chief executive officer directly owned 475,681 shares in the company, valued at $121,189,248.37. The trade was a 0.21% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 71,589 shares of company stock valued at $18,568,785 over the last ninety days. 8.90% of the stock is currently owned by corporate insiders.

Amazon.com Stock Up 0.1%

Shares of NASDAQ AMZN opened at $249.67 on Friday. The company has a 50 day simple moving average of $256.39 and a 200 day simple moving average of $246.96. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The firm has a market cap of $2.69 trillion, a PE ratio of 20.09, a price-to-earnings-growth ratio of 1.93 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company's revenue was up 19.6% on a year-over-year basis. During the same period in the prior year, the company posted $1.68 EPS. On average, research analysts forecast that Amazon.com, Inc. will post 8.01 EPS for the current year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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