Amazon.com, Inc. $AMZN Shares Newly Purchased by SwitchPoint Financial Planning LLC

Key Points

• SwitchPoint Financial Planning LLC acquired 3,210 Amazon shares worth approximately $765,000 in the second quarter, making AMZN 0.4% of its portfolio. Institutional investors collectively own 72.2% of Amazon’s stock.
• Analyst sentiment remains positive, with 56 Buy ratings and three Holds, producing a consensus “Moderate Buy” rating and an average price target of $321.19. Zacks Research recently downgraded the stock from “strong buy” to “hold.”
• Amazon reported quarterly EPS of $5.75 versus the $1.82 consensus and revenue of $200.61 billion, up 19.6% year over year. Meanwhile, executives sold shares under pre-arranged trading plans, with insiders selling 71,589 shares worth $18.6 million over the past 90 days.

SwitchPoint Financial Planning LLC acquired a new position in Amazon.com, Inc. (NASDAQ:AMZN) in the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm acquired 3,210 shares of the e-commerce giant's stock, valued at approximately $765,000. Amazon.com accounts for 0.4% of SwitchPoint Financial Planning LLC's holdings, making the stock its 14th biggest position.

A number of other large investors have also recently made changes to their positions in AMZN. Trust Asset Management LLC lifted its stake in Amazon.com by 3.3% in the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after acquiring an additional 3,414 shares during the period. Bard Associates Inc. bought a new stake in Amazon.com in the second quarter valued at $32,000. Longfellow Investment Management Co. LLC purchased a new position in Amazon.com during the 2nd quarter valued at $33,000. Lifetime Wealth Management P.C. purchased a new position in Amazon.com during the 4th quarter valued at $45,000. Finally, Prudent Man Investment Management Inc. raised its holdings in Amazon.com by 87.7% in the 4th quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 107 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

AMZN has been the subject of several research analyst reports. Zacks Research cut shares of Amazon.com from a "strong-buy" rating to a "hold" rating in a research report on Monday, September 14th. Telsey Advisory Group set a $335.00 price target on shares of Amazon.com and gave the company an "outperform" rating in a research report on Friday, July 31st. DA Davidson restated a "neutral" rating and issued a $250.00 price objective on shares of Amazon.com in a report on Friday, July 31st. Mizuho set a $330.00 price objective on Amazon.com and gave the company an "outperform" rating in a research report on Friday, July 31st. Finally, Citigroup reiterated a "market outperform" rating on shares of Amazon.com in a report on Friday, August 14th. Fifty-six research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. According to MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus price target of $321.19.

Insider Buying and Selling at Amazon.com

In related news, SVP David Zapolsky sold 9,258 shares of the company's stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the transaction, the senior vice president owned 41,190 shares in the company, valued at $10,699,926.30. The trade was a 18.35% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 6,362 shares of the firm's stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $1,647,821.62. Following the sale, the chief executive officer owned 476,681 shares of the company's stock, valued at approximately $123,465,145.81. This represents a 1.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock valued at $18,568,785 in the last ninety days. Corporate insiders own 8.90% of the company's stock.

Amazon.com Price Performance

Shares of AMZN opened at $249.67 on Friday. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $287.20. The firm's 50-day simple moving average is $256.39 and its two-hundred day simple moving average is $246.96. The stock has a market cap of $2.69 trillion, a PE ratio of 20.09, a price-to-earnings-growth ratio of 1.93 and a beta of 1.44. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business's revenue was up 19.6% on a year-over-year basis. During the same period last year, the business earned $1.68 earnings per share. Analysts anticipate that Amazon.com, Inc. will post 8.01 earnings per share for the current fiscal year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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