Amazon.com, Inc. $AMZN Shares Purchased by Norden Group LLC

Key Points

• Norden Group LLC increased its Amazon stake by 5.8% to 102,948 shares (worth about $23.76M), making AMZN ~2.3% of its portfolio and one of its top holdings; overall institutional investors own roughly 72.2% of the stock.
• Market catalysts are mixed but tilt positive: Amazon backed OpenAI, struck a Delta deal for its LEO satellite service and is expanding fintech products, while Wall Street sentiment remains broadly bullish with a consensus "Moderate Buy" and an average target of about $286.57.
• Notable risks include recent data‑center damage from Middle East attacks, weak early results for chatbot‑embedded ads, a departing AI chip executive, and insider selling (71,686 shares worth ~$14.69M in the past 90 days), posing geopolitical and execution/sentiment headwinds.

Norden Group LLC increased its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 5.8% during the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 102,948 shares of the e-commerce giant's stock after buying an additional 5,672 shares during the quarter. Amazon.com comprises approximately 2.3% of Norden Group LLC's portfolio, making the stock its 5th biggest holding. Norden Group LLC's holdings in Amazon.com were worth $23,762,000 as of its most recent SEC filing.

Other hedge funds have also recently added to or reduced their stakes in the company. BostonPremier Wealth LLC grew its holdings in Amazon.com by 1.6% in the 4th quarter. BostonPremier Wealth LLC now owns 14,230 shares of the e-commerce giant's stock valued at $3,285,000 after buying an additional 221 shares during the period. Mayflower Financial Advisors LLC lifted its holdings in shares of Amazon.com by 3.5% during the 4th quarter. Mayflower Financial Advisors LLC now owns 37,499 shares of the e-commerce giant's stock worth $8,655,000 after acquiring an additional 1,259 shares during the period. Stablepoint Partners LLC lifted its holdings in shares of Amazon.com by 0.4% during the 4th quarter. Stablepoint Partners LLC now owns 43,169 shares of the e-commerce giant's stock worth $9,964,000 after acquiring an additional 177 shares during the period. Regatta Capital Group LLC boosted its position in shares of Amazon.com by 0.4% in the fourth quarter. Regatta Capital Group LLC now owns 66,327 shares of the e-commerce giant's stock worth $15,310,000 after acquiring an additional 251 shares during the last quarter. Finally, Well Done LLC boosted its position in shares of Amazon.com by 27.6% in the fourth quarter. Well Done LLC now owns 19,596 shares of the e-commerce giant's stock worth $4,523,000 after acquiring an additional 4,236 shares during the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Big AI vote of confidence — Amazon was a backer in OpenAI’s record $122B funding round, which supports higher AWS demand for model training and inference and strengthens Amazon’s AI/cloud narrative. Amazon Goes Big on OpenAI's Record Fund Raise. ChatGPT Parent Worth $852 Billion Ahead of IPO.
• Positive Sentiment: Commercial win for Amazon Leo — Delta agreed to equip hundreds of planes with Amazon’s LEO satellite service starting in 2028, a tangible revenue & distribution milestone for Amazon’s satellite initiative versus Starlink. Amazon, Delta team up for in-flight Wi-Fi, challenging Musk's Starlink
• Positive Sentiment: Wall Street and notable funds are bullish — Citi raised its AMZN price target and high‑profile managers (Druckenmiller, Dalio, Citadel, D.E. Shaw mentions) have increased or maintained stakes, supporting sentiment and upside expectations for AWS-driven growth. Citi Raises Target Price for Amazon.com (AMZN)
• Positive Sentiment: Fintech expansion — Amazon is launching new small‑business credit cards with U.S. Bank/Mastercard, which can boost payments revenue and SMB engagement over time. Amazon to launch new small business credit cards in partnership with U.S. Bank, Mastercard
• Positive Sentiment: Operational/legal tail risk reduced — Amazon settled a Teamsters case alleging retaliation against striking workers, removing a potential labor overhang. Amazon settles Teamsters case alleging it retaliated against striking workers
• Neutral Sentiment: Strategic M&A talks — Reports say Amazon is in talks to buy Globalstar for about $9B to accelerate satellite capacity; strategically meaningful but will require capital and regulatory scrutiny. Amazon in talks to buy $9 billion satellite group Globalstar, FT reports
• Negative Sentiment: Data‑center attack risk — FT/Reuters report Amazon’s cloud operations in Bahrain were damaged in an Iranian strike and another data center was hit by a drone attack, highlighting geopolitical/availability risks to AWS revenue and costs. Amazon's cloud business in Bahrain damaged in Iran strike, FT reports
• Negative Sentiment: Ad product test underwhelms — Amazon’s new chatbot‑embedded ads reportedly showed weak early results, which could slow ad revenue upside if broader rollout is delayed or reworked. Amazon (AMZN) Tests New Chatbot Ads, but Early Results Are Weak
• Negative Sentiment: Key talent loss & bearish research — Reports of a departing AI chip executive and a pessimistic New Street Research forecast add execution and sentiment risk for AMZN’s AI/hardware ambitions. Amazon Just Lost a Key AI Chip Executive. Is That Bad News for AMZN Stock? New Street Research Issues Pessimistic Forecast for Amazon.com NASDAQ: AMZN Stock Price

Insider Activity at Amazon.com

In other news, SVP David Zapolsky sold 10,649 shares of the company's stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the sale, the senior vice president owned 41,190 shares of the company's stock, valued at $8,461,661.70. This represents a 20.54% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, VP Shelley Reynolds sold 2,695 shares of the stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the sale, the vice president owned 119,780 shares of the company's stock, valued at approximately $24,662,702. This trade represents a 2.20% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 71,686 shares of company stock valued at $14,688,739 over the last 90 days. Corporate insiders own 9.70% of the company's stock.

Amazon.com Price Performance

Amazon.com stock opened at $210.57 on Thursday. The firm has a fifty day moving average of $214.78 and a 200-day moving average of $224.63. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The firm has a market capitalization of $2.26 trillion, a P/E ratio of 29.37, a PEG ratio of 1.56 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same quarter in the previous year, the firm posted $1.86 EPS. The business's revenue was up 13.6% compared to the same quarter last year. As a group, analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Wall Street Analyst Weigh In

Several brokerages recently commented on AMZN. Bank of America dropped their price target on shares of Amazon.com from $303.00 to $286.00 and set a "buy" rating for the company in a research report on Tuesday, January 27th. Monness Crespi & Hardt decreased their price target on shares of Amazon.com from $300.00 to $280.00 and set a "buy" rating on the stock in a report on Friday, February 6th. Wolfe Research lowered their price objective on shares of Amazon.com from $255.00 to $250.00 and set an "outperform" rating for the company in a research note on Thursday, March 19th. Sanford C. Bernstein restated an "outperform" rating on shares of Amazon.com in a report on Friday, February 6th. Finally, Desjardins increased their target price on Amazon.com to $218.00 in a research report on Monday, December 8th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com presently has a consensus rating of "Moderate Buy" and an average target price of $286.57.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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