Amazon.com, Inc. $AMZN Shares Sold by Hollencrest Capital Management

Key Points

• Hollencrest Capital Management cut its Amazon stake by 50.7% in the second quarter, selling 37,555 shares and retaining 36,445 shares valued at approximately $8.7 million.
• Amazon reported strong quarterly results, with EPS of $5.75 versus the $1.82 consensus and revenue of $200.61 billion, up 19.6% year over year. Institutional investors and hedge funds own 72.2% of the company.
• Analysts maintain a generally bullish outlook, with a consensus “Moderate Buy” rating and a $321.19 price target, but investors remain concerned about AI infrastructure spending, potential overcapacity and execution risks from Amazon’s India expansion.

Hollencrest Capital Management lowered its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 50.7% in the 2nd quarter, according to its most recent disclosure with the SEC. The fund owned 36,445 shares of the e-commerce giant's stock after selling 37,555 shares during the period. Hollencrest Capital Management's holdings in Amazon.com were worth $8,686,000 as of its most recent SEC filing.

A number of other hedge funds also recently modified their holdings of AMZN. Auto Owners Insurance Co raised its position in Amazon.com by 27,376.7% during the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock worth $2,272,397,000 after purchasing an additional 98,090,585 shares during the last quarter. Bank of America Corp DE bought a new stake in shares of Amazon.com in the 2nd quarter valued at about $22,218,775,000. Bank of New York Mellon Corp bought a new stake in shares of Amazon.com in the 2nd quarter valued at about $16,341,405,000. Legal & General Group Plc acquired a new stake in shares of Amazon.com in the second quarter valued at about $12,831,376,000. Finally, Mitsubishi UFJ Asset Management Co. Ltd. acquired a new stake in shares of Amazon.com in the second quarter valued at about $6,631,466,000. Institutional investors and hedge funds own 72.20% of the company's stock.

Amazon.com Stock Performance

Shares of AMZN stock opened at $249.67 on Monday. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $287.20. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The stock has a 50 day simple moving average of $256.39 and a two-hundred day simple moving average of $247.20. The company has a market cap of $2.69 trillion, a P/E ratio of 20.09, a PEG ratio of 1.93 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company's revenue for the quarter was up 19.6% compared to the same quarter last year. During the same period in the prior year, the business earned $1.68 EPS. Research analysts forecast that Amazon.com, Inc. will post 8.01 earnings per share for the current year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

Analysts Set New Price Targets

A number of research firms recently commented on AMZN. Raymond James Financial reaffirmed an "outperform" rating and issued a $390.00 price objective (up from $280.00) on shares of Amazon.com in a research note on Friday, July 31st. Zacks Research lowered shares of Amazon.com from a "strong-buy" rating to a "hold" rating in a report on Monday, September 14th. Sanford C. Bernstein restated an "outperform" rating and issued a $320.00 price target (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Benchmark upped their price objective on shares of Amazon.com from $370.00 to $400.00 and gave the company a "buy" rating in a research note on Friday, July 31st. Finally, Wells Fargo & Company reiterated an "overweight" rating and set a $338.00 price objective (up from $328.00) on shares of Amazon.com in a research report on Thursday, September 3rd. Fifty-six equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to data from MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and a consensus target price of $321.19.

Insider Activity at Amazon.com

In related news, CEO Matthew S. Garman sold 14,541 shares of the business's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the transaction, the chief executive officer owned 17,794 shares in the company, valued at $4,609,713.64. The trade was a 44.97% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew Jassy sold 20,000 shares of the stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. This represents a 0.89% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock worth $18,568,785 over the last ninety days. 8.90% of the stock is owned by corporate insiders.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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