Amazon.com, Inc. $AMZN Stock Holdings Lifted by Braun Stacey Associates Inc.

Key Points

• Braun Stacey Associates increased its Amazon stake by 3.0% in the second quarter, bringing its holdings to 461,472 shares valued at approximately $110 million. Institutional investors and hedge funds collectively own 72.2% of AMZN.
• Analysts remain broadly bullish: 56 analysts rate Amazon a Buy and three rate it a Hold, resulting in a “Moderate Buy” consensus and an average price target of $321.19.
• Amazon reported quarterly revenue of $200.61 billion and earnings of $5.75 per share, exceeding estimates, while investors continue to weigh strong AWS and AI growth prospects against concerns over heavy capital spending and potential overcapacity.

Braun Stacey Associates Inc. raised its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.0% during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 461,472 shares of the e-commerce giant's stock after purchasing an additional 13,420 shares during the period. Amazon.com accounts for 3.1% of Braun Stacey Associates Inc.'s holdings, making the stock its 6th biggest position. Braun Stacey Associates Inc.'s holdings in Amazon.com were worth $109,987,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other institutional investors have also recently made changes to their positions in the company. Red Crane Wealth Management LLC boosted its stake in Amazon.com by 2.3% during the 1st quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock worth $346,000 after purchasing an additional 38 shares during the last quarter. Robinson Smith Wealth Advisors LLC increased its holdings in shares of Amazon.com by 0.7% in the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock valued at $1,147,000 after purchasing an additional 40 shares during the last quarter. Sfam LLC lifted its position in Amazon.com by 3.4% during the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock worth $255,000 after buying an additional 40 shares in the last quarter. Measured Risk Portfolios Inc. lifted its position in Amazon.com by 3.4% during the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock worth $251,000 after buying an additional 40 shares in the last quarter. Finally, CoreFirst Bank & Trust boosted its stake in Amazon.com by 1.1% during the first quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant's stock worth $754,000 after buying an additional 40 shares during the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several brokerages have issued reports on AMZN. Truist Financial upped their target price on Amazon.com from $320.00 to $350.00 and gave the company a "buy" rating in a report on Friday, July 31st. Sanford C. Bernstein reiterated an "outperform" rating and set a $320.00 price target (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. The Goldman Sachs Group reissued a "buy" rating and set a $375.00 price target (up from $335.00) on shares of Amazon.com in a research report on Friday, July 31st. Zacks Research lowered shares of Amazon.com from a "strong-buy" rating to a "hold" rating in a report on Monday, September 14th. Finally, Jefferies Financial Group restated a "buy" rating on shares of Amazon.com in a research report on Thursday, June 18th. Fifty-six research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average target price of $321.19.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

Insiders Place Their Bets

In other Amazon.com news, SVP David Zapolsky sold 9,258 shares of the company's stock in a transaction dated Monday, August 24th. The stock was sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the sale, the senior vice president owned 41,190 shares in the company, valued at $10,699,926.30. This represents a 18.35% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of the stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $260.31, for a total value of $1,606,633.32. Following the completion of the sale, the chief financial officer directly owned 109,207 shares in the company, valued at $28,427,674.17. This represents a 5.35% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 71,589 shares of company stock valued at $18,568,785. Corporate insiders own 8.90% of the company's stock.

Amazon.com Price Performance

AMZN opened at $249.67 on Monday. The stock's 50-day moving average price is $256.39 and its 200 day moving average price is $247.20. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The firm has a market cap of $2.69 trillion, a price-to-earnings ratio of 20.09, a PEG ratio of 1.93 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business's revenue for the quarter was up 19.6% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.68 earnings per share. As a group, sell-side analysts expect that Amazon.com, Inc. will post 8.01 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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