Amazon.com, Inc. $AMZN Stock: Plan A Wealth LLC Boosts Position

Key Points

• Plan A Wealth LLC increased its Amazon stake by 1,683.4% in the third quarter, bringing its holdings to 41,731 shares valued at approximately $10.4 million. Institutional investors collectively own 72.2% of Amazon’s stock.
• Analysts remain broadly bullish, with 56 Buy ratings and three Holds; Amazon has a “Moderate Buy” consensus rating and an average price target of $322.53.
• Amazon’s latest quarterly results exceeded expectations, with earnings of $5.75 per share and revenue of $200.61 billion, though investors continue to weigh strong AWS and AI demand against capital spending projected to exceed $220 billion.

Plan A Wealth LLC boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 1,683.4% in the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 41,731 shares of the e-commerce giant's stock after buying an additional 39,391 shares during the period. Amazon.com makes up about 3.6% of Plan A Wealth LLC's investment portfolio, making the stock its 5th largest holding. Plan A Wealth LLC's holdings in Amazon.com were worth $10,397,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other large investors have also added to or reduced their stakes in the stock. Trust Asset Management LLC raised its position in shares of Amazon.com by 3.3% in the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after purchasing an additional 3,414 shares during the last quarter. TOP Private Wealth LLC. bought a new position in Amazon.com in the 2nd quarter worth about $29,000. Bard Associates Inc. purchased a new stake in Amazon.com during the 2nd quarter valued at about $32,000. Longfellow Investment Management Co. LLC purchased a new stake in Amazon.com during the 2nd quarter valued at about $33,000. Finally, Atomic Invest LLC grew its position in Amazon.com by 41.2% during the 2nd quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant's stock valued at $40,000 after purchasing an additional 49 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.

Analyst Ratings Changes

AMZN has been the subject of several recent analyst reports. Royal Bank Of Canada lifted their target price on shares of Amazon.com from $320.00 to $330.00 and gave the stock an "outperform" rating in a report on Friday, July 31st. Wells Fargo & Company set a $329.00 target price on shares of Amazon.com and gave the stock an "overweight" rating in a research note on Monday. Mizuho set a $330.00 price target on shares of Amazon.com and gave the company an "outperform" rating in a report on Friday, July 31st. Phillip Securities downgraded shares of Amazon.com from a "strong-buy" rating to a "moderate buy" rating in a research report on Monday, August 3rd. Finally, Morgan Stanley reissued an "overweight" rating and set a $335.00 price target (up from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. Based on data from MarketBeat, Amazon.com presently has an average rating of "Moderate Buy" and an average target price of $322.53.

Amazon.com Stock Performance

Shares of AMZN stock opened at $258.58 on Wednesday. The company has a 50 day moving average price of $257.96 and a 200-day moving average price of $250.86. Amazon.com, Inc. has a 52 week low of $196.00 and a 52 week high of $287.20. The firm has a market capitalization of $2.79 trillion, a PE ratio of 20.80, a P/E/G ratio of 2.01 and a beta of 1.45. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm's quarterly revenue was up 19.6% on a year-over-year basis. During the same period in the previous year, the company earned $1.68 earnings per share. As a group, equities research analysts expect that Amazon.com, Inc. will post 8.03 earnings per share for the current year.

Insider Buying and Selling

In other Amazon.com news, CEO Douglas Herrington sold 1,000 shares of Amazon.com stock in a transaction that occurred on Thursday, October 1st. The shares were sold at an average price of $251.50, for a total value of $251,500.00. Following the completion of the sale, the chief executive officer owned 474,681 shares of the company's stock, valued at approximately $119,382,271.50. The trade was a 0.21% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of the business's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $606,860.43. Following the sale, the vice president owned 119,780 shares of the company's stock, valued at approximately $31,024,217.80. This represents a 1.92% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 71,589 shares of company stock valued at $18,580,515 in the last ninety days. Corporate insiders own 8.90% of the company's stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is reportedly in advanced discussions to acquire AI startup Decart for approximately $7 billion. Decart’s software helps developers switch workloads among different AI chips, potentially strengthening AWS, Amazon’s custom-chip strategy and its broader AI infrastructure offering. The deal remains unfinalized, but investors view it as a way to acquire specialized technology and talent. Amazon weighs Decart deal
• Positive Sentiment: A bullish fundamental case remains intact: AWS growth is reportedly above 35%, AI-related demand is supporting a cloud backlog approaching $500 billion, and operating cash flow has risen 33% to $161.4 billion. Analysts at Erste Group also raised their fiscal 2027 EPS forecast to $10.71 from $10.54. Amazon free cash flow outlook
• Neutral Sentiment: Investors are awaiting Q3 results later this month for evidence that AWS demand, advertising and revenue growth can offset the near-term impact of AI infrastructure spending. Analysts generally remain positive, although Cantor Fitzgerald recently reduced its price target to $310 from $320 while retaining an Overweight rating. Amazon Q3 earnings preview
• Negative Sentiment: Amazon’s planned capital spending could exceed $220 billion this year. Depreciation, energy costs and rapidly aging AI hardware are pressuring free cash flow, raising concerns that AWS growth and its large backlog may take time to produce adequate returns. The potential Decart purchase also adds to concerns about valuation and capital discipline.
• Negative Sentiment: The UK government is expected to target online marketplaces, including Amazon, in a tax crackdown. New fees or compliance requirements could increase costs for Amazon and third-party sellers. UK online marketplace tax crackdown
• Negative Sentiment: Apple’s new HomeView smart display, cameras, doorbell and smart lock expand competition with Amazon’s Echo and Ring businesses, potentially increasing pressure on Amazon’s consumer-device margins and market share. Apple challenges Amazon in smart home

Amazon.com Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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