Q Fund Management Hong Kong Ltd raised its holdings in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 594.0% during the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 3,470 shares of the e-commerce giant's stock after purchasing an additional 2,970 shares during the period. Amazon.com accounts for approximately 0.8% of Q Fund Management Hong Kong Ltd's portfolio, making the stock its 16th largest holding. Q Fund Management Hong Kong Ltd's holdings in Amazon.com were worth $865,000 as of its most recent SEC filing.
Several other large investors have also modified their holdings of the business. Citrine Capital LLC lifted its stake in Amazon.com by 9.8% in the 3rd quarter. Citrine Capital LLC now owns 3,034 shares of the e-commerce giant's stock valued at $756,000 after buying an additional 271 shares in the last quarter. Succession Financial Inc. increased its position in Amazon.com by 8.5% during the third quarter. Succession Financial Inc. now owns 2,270 shares of the e-commerce giant's stock worth $566,000 after buying an additional 177 shares in the last quarter. Liberty Atlantic Advisors LLC increased its position in Amazon.com by 28.5% during the third quarter. Liberty Atlantic Advisors LLC now owns 2,442 shares of the e-commerce giant's stock worth $608,000 after buying an additional 541 shares in the last quarter. Foundation Wealth Management LLC PA increased its position in Amazon.com by 10.3% during the third quarter. Foundation Wealth Management LLC PA now owns 1,877 shares of the e-commerce giant's stock worth $468,000 after buying an additional 176 shares in the last quarter. Finally, Boyce & Associates Wealth Consulting Inc. raised its holdings in shares of Amazon.com by 40.7% in the third quarter. Boyce & Associates Wealth Consulting Inc. now owns 6,230 shares of the e-commerce giant's stock worth $1,552,000 after acquiring an additional 1,803 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Amazon.com Stock Performance
Shares of NASDAQ:AMZN opened at $262.63 on Wednesday. The business has a 50-day moving average of $256.25 and a two-hundred day moving average of $252.67. The firm has a market capitalization of $2.83 trillion, a PE ratio of 21.13, a P/E/G ratio of 2.03 and a beta of 1.45. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $287.20.
Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same period in the previous year, the firm earned $1.68 earnings per share. Amazon.com's revenue for the quarter was up 19.6% on a year-over-year basis. As a group, research analysts forecast that Amazon.com, Inc. will post 8.02 earnings per share for the current year.
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Morgan Stanley named Amazon a top pick and raised its price target to $350 from $335. The firm expects AWS growth to accelerate to 47% in 2027 and cited cloud margins, Bedrock, agentic AI, advertising and robotics as additional catalysts. Amazon shares jump as Morgan Stanley calls AWS runway under-appreciated
- Positive Sentiment: Amazon plans to hire more than 300,000 U.S. seasonal, part-time and full-time workers—20% more than last year—signaling expectations for strong holiday shopping demand. It will also expand healthcare access for eligible seasonal employees beginning in 2027. Amazon Creates Over 300,000 New U.S. Jobs
- Positive Sentiment: AWS released TorchNeuron, which helps developers run existing PyTorch applications on Amazon’s Trainium chips with fewer code changes. The initiative could reduce reliance on Nvidia’s software ecosystem and improve Amazon’s long-term AI infrastructure economics. Amazon releases TorchNeuron
- Positive Sentiment: Amazon committed more than $17 billion to expand Germany operations, including AWS, AI infrastructure, logistics, satellite internet and Prime Video. The investment supports international growth but will require substantial capital. Amazon Germany investment
- Neutral Sentiment: Amazon is funding development of a proposed 960-megawatt Indiana small-modular-reactor project and would purchase its electricity if completed. The project could help address data-center power needs, but remains in the feasibility stage. Amazon Indiana nuclear project
- Negative Sentiment: Investors remain concerned about Amazon’s roughly $220 billion 2026 capital-spending plan, negative free cash flow and reports that some Nvidia AI systems cannot yet be powered because of data-center constraints. Heavy spending must translate into AWS revenue and profit growth.
- Negative Sentiment: Walmart’s new membership bundle increases competition with Amazon Prime, while analysts question whether customers will understand or use the offering. Amazon’s rising advertising and seller-services revenue also raises concerns about pressure on merchants’ profitability.
Insider Activity
In other news, CEO Douglas Herrington sold 1,000 shares of Amazon.com stock in a transaction dated Thursday, October 1st. The stock was sold at an average price of $251.50, for a total transaction of $251,500.00. Following the sale, the chief executive officer directly owned 474,681 shares of the company's stock, valued at approximately $119,382,271.50. The trade was a 0.21% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of Amazon.com stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $606,860.43. Following the sale, the vice president owned 119,780 shares in the company, valued at $31,024,217.80. This represents a 1.92% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 71,589 shares of company stock worth $18,580,515 over the last three months. 8.90% of the stock is currently owned by corporate insiders.
Wall Street Analysts Forecast Growth
A number of research firms recently commented on AMZN. UBS Group set a $200.00 price objective on Amazon.com in a research note on Thursday, September 17th. Weiss Ratings reiterated a "buy (b)" rating on shares of Amazon.com in a research report on Monday, August 3rd. Oppenheimer reissued an "outperform" rating on shares of Amazon.com in a research note on Friday, July 31st. Citizens Jmp restated a "market outperform" rating and issued a $315.00 target price on shares of Amazon.com in a report on Friday, July 31st. Finally, JPMorgan Chase & Co. raised their price target on shares of Amazon.com from $330.00 to $365.00 and gave the stock an "overweight" rating in a research note on Friday, July 31st. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company's stock. According to MarketBeat, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of $322.53.
View Our Latest Report on Amazon.com
About Amazon.com
(
Free Report)
Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.
The company's principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.
See Also
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

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