Sigma Investment Counselors Inc. raised its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 14.6% during the third quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 79,703 shares of the e-commerce giant's stock after buying an additional 10,124 shares during the period. Amazon.com comprises 0.9% of Sigma Investment Counselors Inc.'s investment portfolio, making the stock its 27th largest position. Sigma Investment Counselors Inc.'s holdings in Amazon.com were worth $19,858,000 as of its most recent SEC filing.
Several other institutional investors also recently bought and sold shares of AMZN. Armor Investment Advisors LLC increased its stake in Amazon.com by 5.6% during the 3rd quarter. Armor Investment Advisors LLC now owns 2,824 shares of the e-commerce giant's stock worth $704,000 after buying an additional 150 shares during the period. Parametrica Management Ltd purchased a new position in Amazon.com in the 3rd quarter valued at about $5,730,000. Victory Financial Group LLC boosted its position in Amazon.com by 22.1% in the 3rd quarter. Victory Financial Group LLC now owns 35,849 shares of the e-commerce giant's stock valued at $8,932,000 after buying an additional 6,483 shares during the last quarter. Guerra Pan Advisors LLC grew its stake in shares of Amazon.com by 4.4% during the third quarter. Guerra Pan Advisors LLC now owns 10,050 shares of the e-commerce giant's stock valued at $2,638,000 after acquiring an additional 420 shares in the last quarter. Finally, Great Lakes Retirement Inc. grew its stake in shares of Amazon.com by 1.7% during the third quarter. Great Lakes Retirement Inc. now owns 119,022 shares of the e-commerce giant's stock valued at $29,654,000 after acquiring an additional 2,038 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.
Insider Buying and Selling at Amazon.com
In other news, CEO Andrew Jassy sold 20,000 shares of the business's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. The trade was a 0.89% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of Amazon.com stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the sale, the senior vice president owned 41,190 shares of the company's stock, valued at approximately $10,699,926.30. This represents a 18.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 71,589 shares of company stock valued at $18,545,595 in the last 90 days. Corporate insiders own 8.90% of the company's stock.
Amazon.com Price Performance
NASDAQ:AMZN traded down $0.78 during midday trading on Friday, hitting $266.66. 31,035,709 shares of the stock were exchanged, compared to its average volume of 50,501,436. The company has a market capitalization of $2.88 trillion, a price-to-earnings ratio of 21.56, a P/E/G ratio of 2.03 and a beta of 1.49. The company has a current ratio of 0.99, a quick ratio of 0.82 and a debt-to-equity ratio of 0.28. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20. The business has a 50-day moving average price of $254.82 and a two-hundred day moving average price of $244.32.
Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share for the quarter, missing analysts' consensus estimates of $1.97 by ($0.08). Amazon.com had a return on equity of 15.72% and a net margin of 16.90%. The business had revenue of $201.94 billion for the quarter, compared to the consensus estimate of $202.22 billion. During the same quarter in the previous year, the business posted $1.95 earnings per share. The company's quarterly revenue was up 12.1% on a year-over-year basis. Sell-side analysts predict that Amazon.com, Inc. will post 7.80 EPS for the current year.
Analysts Set New Price Targets
Several research firms have recently commented on AMZN. Weiss Ratings reiterated a "buy (b)" rating on shares of Amazon.com in a research note on Friday, October 30th. Pivotal Research reissued a "buy" rating and set a $333.00 price target (up from $320.00) on shares of Amazon.com in a research report on Friday, July 31st. The Goldman Sachs Group restated a "conviction-buy" rating and issued a $370.00 price target on shares of Amazon.com in a research note on Friday, October 30th. Sanford C. Bernstein reiterated an "outperform" rating and set a $320.00 price objective (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Wolfe Research reissued an "outperform" rating and set a $315.00 price objective on shares of Amazon.com in a report on Friday, July 31st. Two investment analysts have rated the stock with a Strong Buy rating, fifty-five have given a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average target price of $321.74.
View Our Latest Research Report on Amazon.com
Amazon.com News Roundup
These are some of the AMZN news items that stood out recently:
- Positive Sentiment: Amazon remains an AI and cloud growth story: a recent investor article cited AWS revenue growth of 39% and projected growth above 40% in 2027 and 2028. Continued cloud momentum may support the investment case. The Motley Fool article
- Neutral Sentiment: Amazon updated Alexa’s shopping capabilities, but the report noted the stock weakened despite the changes, suggesting investors may want evidence of meaningful adoption or revenue impact. TipRanks article
- Neutral Sentiment: A planned launch of 40 Amazon Leo satellites could advance its satellite-internet service, although the launch itself does not establish the service’s eventual commercial returns. TipRanks article
Amazon.com Company Profile
(
Free Report)
Amazon.com, Inc. is a technology and e-commerce company founded by Jeff Bezos in 1994 as an online bookstore. It has since grown into a global business serving consumers, sellers, developers, enterprises and content creators. Amazon operates online stores and marketplaces, where it sells products directly and enables third-party sellers to reach customers. Its other businesses include Amazon Web Services, which provides cloud computing and related services; digital advertising; Prime memberships; and entertainment offerings such as streaming video and music.
Further Reading
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

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