Carter’s, Inc. (NYSE: CRI) is a leading designer and marketer of apparel and related products for infants and young children. Founded in 1865 by William Carter in Needham, Massachusetts, the company has built a heritage of quality, comfort and value in children’s clothing. Over its long history, Carter’s has expanded its product lines to include clothing essentials, sleepwear, outerwear, accessories and seasonal items, catering to ages ranging from newborns to toddlers and young children up to 14 years old.
The Company operates through two primary brands: Carter’s and OshKosh B’gosh. Carter’s is known for its core range of bodysuits, rompers, pajamas and playwear, while OshKosh B’gosh offers more fashion-forward styles such as denim, overalls and casual separates. In addition to its owned brands, Carter’s holds licensing agreements with major entertainment companies, incorporating characters and themes from popular children’s media into its apparel and accessory lines.
Carter’s sells its products through multiple channels, including an extensive network of company-operated retail stores, e-commerce sites and wholesale partners such as department stores and specialty retailers. The company’s retail footprint spans the United States, Canada, Mexico and the Caribbean, and its online platforms serve a global customer base. Leveraging sophisticated supply chain operations and a robust distribution network, Carter’s is able to deliver fresh merchandise to its channels on a seasonal basis.
Under the leadership of Andrew Hitt, President and Chief Executive Officer, Carter’s continues to emphasize brand innovation, digital engagement and operational efficiency. The company’s executive team brings deep expertise in retail, consumer marketing and product design, guiding strategic initiatives that aim to strengthen brand loyalty and capture market share in the competitive children’s apparel sector.
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