Ameritas Advisory Services LLC Has $1.48 Million Stake in ServiceNow, Inc. $NOW

Ameritas Advisory Services LLC grew its stake in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 376.8% in the second quarter, according to its most recent disclosure with the SEC. The fund owned 14,857 shares of the information technology services provider's stock after buying an additional 11,741 shares during the period. Ameritas Advisory Services LLC's holdings in ServiceNow were worth $1,475,000 as of its most recent filing with the SEC.

Other hedge funds have also made changes to their positions in the company. CBIZ Investment Advisory Services LLC increased its position in shares of ServiceNow by 540.0% during the fourth quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider's stock valued at $25,000 after purchasing an additional 135 shares during the period. Blueline Advisors LLC acquired a new stake in ServiceNow during the fourth quarter worth $25,000. Measured Wealth Private Client Group LLC increased its holdings in ServiceNow by 560.0% in the 4th quarter. Measured Wealth Private Client Group LLC now owns 165 shares of the information technology services provider's stock valued at $25,000 after buying an additional 140 shares during the period. Wealth Watch Advisors INC increased its holdings in ServiceNow by 432.3% in the 4th quarter. Wealth Watch Advisors INC now owns 165 shares of the information technology services provider's stock valued at $25,000 after buying an additional 134 shares during the period. Finally, Bank of Jackson Hole Trust raised its stake in shares of ServiceNow by 534.6% in the 4th quarter. Bank of Jackson Hole Trust now owns 165 shares of the information technology services provider's stock valued at $25,000 after buying an additional 139 shares in the last quarter. Institutional investors own 87.18% of the company's stock.

Insiders Place Their Bets

In related news, insider Paul Fipps sold 2,034 shares of the company's stock in a transaction dated Monday, August 31st. The shares were sold at an average price of $147.87, for a total transaction of $300,767.58. Following the transaction, the insider owned 18,305 shares in the company, valued at $2,706,760.35. This represents a 10.00% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Paul Chamberlain sold 2,700 shares of the firm's stock in a transaction dated Thursday, August 27th. The shares were sold at an average price of $135.50, for a total transaction of $365,850.00. Following the completion of the sale, the director owned 43,990 shares of the company's stock, valued at $5,960,645. The trade was a 5.78% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 14,081 shares of company stock valued at $1,937,904. 0.34% of the stock is currently owned by corporate insiders.

ServiceNow Stock Performance

NYSE NOW opened at $131.04 on Thursday. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $194.73. The company has a 50 day moving average of $119.24 and a 200-day moving average of $108.56. The company has a current ratio of 0.70, a quick ratio of 0.70 and a debt-to-equity ratio of 0.43. The firm has a market cap of $135.50 billion, a price-to-earnings ratio of 81.90, a PEG ratio of 2.45 and a beta of 0.97.

ServiceNow (NYSE:NOW - Get Free Report) last announced its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, topping the consensus estimate of $0.86 by $0.04. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The business had revenue of $3.99 billion for the quarter, compared to the consensus estimate of $3.93 billion. During the same period in the previous year, the business earned $0.81 EPS. ServiceNow's revenue was up 24.0% compared to the same quarter last year. On average, equities analysts forecast that ServiceNow, Inc. will post 2.24 earnings per share for the current fiscal year.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Stronger competitive positioning: ServiceNow’s acquisition of Sweep is intended to sharpen its challenge to Salesforce by expanding workflow and customer-management capabilities. The deal could support broader platform adoption and strengthen ServiceNow’s AI strategy. ServiceNow Sharpens Its Salesforce Attack With Sweep Acquisition
• Positive Sentiment: Analyst price-target increase: BTIG raised its target for NOW to $170 from $150 and maintained a “Buy” rating, signaling confidence in the company’s growth prospects and potential upside. BTIG Raises ServiceNow Price Target
• Positive Sentiment: AI growth narrative remains intact: Recent analysis highlights strong subscription growth, expanding enterprise demand and ServiceNow’s ability to outperform the broader “SaaSpocalypse” fears surrounding AI disruption. The company’s Q2 revenue also rose about 24% year over year, according to the provided background. ServiceNow: A Gem Beating The SaaSpocalypse Narrative
• Positive Sentiment: Industry recognition and ecosystem support: ServiceNow was named a finalist for an AFP Pinnacle Award, while Deloitte was recognized as a leader in ServiceNow implementation services. These developments reinforce the platform’s enterprise credibility and partner ecosystem. Finalists Named for the AFP 2026 Pinnacle Awards
• Neutral Sentiment: Management commentary is in focus: ServiceNow’s Goldman Sachs Communacopia + Technology Conference appearance may provide investors with additional details on AI monetization, customer demand and the Sweep acquisition, but the supplied transcript listing contains no specific new guidance. ServiceNow Presents at Goldman Sachs Conference
• Negative Sentiment: Valuation and execution risks remain: Analysts note that stiff competition, possible margin pressure and a premium valuation could limit further gains after the stock’s recent rally. ServiceNow Jumps 25% in 3 Months
• Negative Sentiment: Insider selling may weigh on sentiment: The provided data shows seven insider sales and no purchases over the past six months, potentially raising caution about near-term valuation despite the company’s operational momentum.

Analyst Upgrades and Downgrades

Several brokerages have recently weighed in on NOW. Citigroup reiterated a "market outperform" rating on shares of ServiceNow in a research report on Thursday, July 23rd. BMO Capital Markets lifted their price objective on ServiceNow from $115.00 to $118.00 and gave the company an "outperform" rating in a report on Thursday, July 23rd. CLSA assumed coverage on ServiceNow in a report on Monday, July 20th. They issued an "underperform" rating and a $72.00 target price for the company. Morgan Stanley set a $180.00 target price on ServiceNow in a research report on Tuesday, July 21st. Finally, Oppenheimer reaffirmed an "outperform" rating and issued a $140.00 price target (up from $130.00) on shares of ServiceNow in a research note on Wednesday, July 15th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average price target of $144.73.

ServiceNow Company Profile

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company's products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.

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