Union Heritage Capital LLC trimmed its holdings in Apple Inc. (NASDAQ:AAPL - Free Report) by 32.8% in the 1st quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 46,888 shares of the iPhone maker's stock after selling 22,850 shares during the quarter. Apple makes up approximately 4.4% of Union Heritage Capital LLC's holdings, making the stock its 3rd biggest position. Union Heritage Capital LLC's holdings in Apple were worth $11,900,000 as of its most recent SEC filing.
Several other institutional investors and hedge funds have also recently modified their holdings of AAPL. JMG Financial Group Ltd. increased its holdings in Apple by 0.7% in the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker's stock valued at $1,295,000 after acquiring an additional 35 shares during the last quarter. Reyes Financial Architecture Inc. boosted its holdings in shares of Apple by 0.4% during the 3rd quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker's stock valued at $2,520,000 after purchasing an additional 37 shares during the last quarter. Interactive Financial Advisors Inc. boosted its holdings in shares of Apple by 4.0% during the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker's stock valued at $286,000 after purchasing an additional 40 shares during the last quarter. Sugar Maple Asset Management LLC grew its position in shares of Apple by 2.0% during the first quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker's stock valued at $515,000 after purchasing an additional 40 shares in the last quarter. Finally, Orion Investment Co increased its holdings in shares of Apple by 0.3% in the fourth quarter. Orion Investment Co now owns 14,354 shares of the iPhone maker's stock worth $3,902,000 after purchasing an additional 41 shares during the last quarter. Institutional investors own 67.73% of the company's stock.
Apple Trading Up 0.2%
Shares of AAPL stock opened at $305.93 on Friday. Apple Inc. has a 1 year low of $223.78 and a 1 year high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock's 50 day simple moving average is $308.98 and its two-hundred day simple moving average is $285.19. The company has a market cap of $4.46 trillion, a PE ratio of 35.08, a price-to-earnings-growth ratio of 2.62 and a beta of 1.09.
Apple (NASDAQ:AAPL - Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company's revenue for the quarter was up 16.4% on a year-over-year basis. During the same period last year, the company earned $1.57 EPS. Research analysts predict that Apple Inc. will post 8.76 earnings per share for the current year.
Apple Announces Dividend
The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.4%. Apple's dividend payout ratio (DPR) is currently 12.39%.
Insider Buying and Selling at Apple
In other Apple news, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares of the company's stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business's stock in a transaction on Tuesday, August 11th. The shares were sold at an average price of $307.75, for a total transaction of $442,852.25. Following the transaction, the senior vice president owned 40,107 shares in the company, valued at $12,342,929.25. This trade represents a 3.46% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.06% of the stock is owned by insiders.
Wall Street Analysts Forecast Growth
A number of research firms recently commented on AAPL. Jefferies Financial Group downgraded Apple from a "buy" rating to an "underperform" rating and decreased their target price for the stock from $285.56 to $263.66 in a research report on Monday. Tigress Financial restated a "strong-buy" rating and set a $375.00 price target (up from $305.00) on shares of Apple in a report on Thursday, May 14th. Monness Crespi & Hardt lifted their price objective on Apple from $315.00 to $335.00 and gave the stock a "buy" rating in a research note on Friday, May 1st. Weiss Ratings upgraded Apple from a "buy (b-)" rating to a "buy (b)" rating in a research report on Monday, August 3rd. Finally, Oppenheimer reissued a "market perform" rating on shares of Apple in a report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty have given a Buy rating, ten have given a Hold rating and four have issued a Sell rating to the company's stock. Based on data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and a consensus price target of $328.60.
View Our Latest Research Report on Apple
Key Apple News
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Apple is reportedly training a China-specific large language model with Alibaba’s support. The initiative could bring Apple Intelligence to Chinese users, improve Apple’s competitive position against Huawei and reduce reliance on third-party AI models in a key market. Apple trains China-specific AI model
- Positive Sentiment: Apple opened an advanced manufacturing center in Houston that will support AI-server production, Mac mini assembly and workforce training. The facility reinforces Apple’s U.S. investment plans and may improve supply-chain resilience and relations with policymakers. Apple opens Houston manufacturing facility
- Positive Sentiment: Apple reportedly received about $2.2 billion in tariff refunds. The cash recovery could offset some trade-related expenses and support near-term earnings and cash flow. Apple tariff refund report
- Positive Sentiment: Apple is discussing usage-based content agreements with publishers to improve the upgraded Siri’s access to current information. A stronger Siri could help narrow Apple’s perceived AI gap and support future services growth. Apple publisher talks for Siri
- Neutral Sentiment: Apple proposed a 15% commission on purchases made through external links in iOS apps amid its continuing legal dispute with Epic. The proposal could preserve some App Store revenue, but the final regulatory and legal outcome remains uncertain. Apple proposes external purchase commission
- Neutral Sentiment: Apple’s valuation remains demanding, with a market capitalization near $4.5 trillion and a forward earnings outlook that leaves the stock sensitive to execution. An insider sale by SVP Jennifer Newstead was disclosed, though such transactions do not necessarily indicate a change in corporate fundamentals. Apple insider sale
- Negative Sentiment: Jefferies downgraded Apple, citing concerns about the canceled or delayed all-glass iPhone concept, limited near-term AI momentum and rising memory-chip costs. Higher component prices could pressure margins and make it harder for Apple to justify its premium valuation. Jefferies Apple downgrade and iPhone concerns
- Negative Sentiment: Google’s Pixel 11 is placing Gemini more deeply into the smartphone experience, raising the competitive stakes for Apple ahead of the iPhone 18 launch and Siri’s broader overhaul.
Apple Profile
(
Free Report)
Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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