Apple Inc. $AAPL is Centurion Wealth Management LLC's 4th Largest Position

Centurion Wealth Management LLC trimmed its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 21.0% during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 37,697 shares of the iPhone maker's stock after selling 10,024 shares during the quarter. Apple accounts for approximately 2.6% of Centurion Wealth Management LLC's holdings, making the stock its 4th biggest holding. Centurion Wealth Management LLC's holdings in Apple were worth $10,908,000 at the end of the most recent reporting period.

Other large investors also recently modified their holdings of the company. Vanguard Group Inc. increased its position in Apple by 1.9% during the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker's stock valued at $387,749,545,000 after purchasing an additional 26,856,752 shares during the period. State Street Corp boosted its holdings in shares of Apple by 1.1% during the 4th quarter. State Street Corp now owns 604,056,505 shares of the iPhone maker's stock valued at $164,218,801,000 after buying an additional 6,555,392 shares in the last quarter. Geode Capital Management LLC grew its position in shares of Apple by 0.5% in the 4th quarter. Geode Capital Management LLC now owns 358,032,517 shares of the iPhone maker's stock worth $97,031,587,000 after buying an additional 1,866,103 shares during the period. Morgan Stanley grew its position in shares of Apple by 0.6% in the 4th quarter. Morgan Stanley now owns 230,483,035 shares of the iPhone maker's stock worth $62,659,118,000 after buying an additional 1,379,651 shares during the period. Finally, Norges Bank bought a new position in shares of Apple in the 4th quarter worth about $52,266,468,000. 67.73% of the stock is owned by institutional investors.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: New AI-focused Macs strengthen Apple’s edge-computing strategy. Apple launched updated Mac mini and Mac Studio desktops powered by the M6 and M5 Ultra chips, emphasizing local AI workloads. The M6 reportedly uses a 2-nanometer process, while the M5 Ultra supports large models with up to 512GB of unified memory. The products could expand Apple’s role in AI development without requiring the massive infrastructure spending undertaken by rivals. Apple announces new Mac Mini and Mac Studio models with AI upgrades
• Positive Sentiment: Evercore maintained an Outperform rating and $365 price target. The firm said the higher Mac mini prices appear justified by the performance improvements, providing a positive Wall Street signal even as AAPL trades at a demanding valuation. Apple Stock Reiterated as Outperform
• Positive Sentiment: Apple’s capital-light AI approach is attracting investor interest. With technology shares exposed to concerns about an AI infrastructure spending race, Apple’s focus on on-device AI and its existing hardware ecosystem is being viewed as a relative advantage. Apple Rises as Investors Flee the AI Spending Arms Race
• Neutral Sentiment: Apple reversed a planned change to Hide My Email. Preserving the privacy feature may support customer trust, but the move is unlikely to materially affect near-term revenue or earnings. Apple rescues Hide My Email feature
• Negative Sentiment: Higher Mac prices and memory shortages could limit demand. The new Mac mini reportedly starts at $899, while the top Mac Studio configuration can cost substantially more. Persistent memory constraints could raise component costs and eventually contribute to higher iPhone prices, pressuring consumer demand and margins. Apple launches faster Mac mini and Mac Studio
• Negative Sentiment: AI execution and restructuring remain concerns. Apple is cutting more than 200 positions across Siri and Vision Pro while redirecting resources toward AI and smart glasses. The shift may improve focus, but it also highlights delays and uncertainty around Apple’s AI product roadmap. Apple cuts 200 jobs in Siri and Vision Pro
• Negative Sentiment: Valuation leaves limited room for disappointment. Around $310 per share, AAPL carries a market value above $4.5 trillion and a forward-looking growth profile that depends heavily on the next iPhone cycle. Analysts remain constructive, but investors are sensitive to evidence of slower growth, pricing pressure or weaker AI adoption.

Apple Trading Down 0.1%

Shares of AAPL opened at $309.90 on Wednesday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 1 year low of $224.69 and a 1 year high of $344.57. The company has a 50 day simple moving average of $311.12 and a two-hundred day simple moving average of $287.69. The firm has a market cap of $4.52 trillion, a P/E ratio of 35.54, a price-to-earnings-growth ratio of 2.66 and a beta of 1.09.

Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion for the quarter, compared to analysts' expectations of $109.04 billion. During the same quarter last year, the business posted $1.57 earnings per share. The company's revenue for the quarter was up 16.4% compared to the same quarter last year. On average, equities analysts expect that Apple Inc. will post 8.76 earnings per share for the current fiscal year.

Apple Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple's payout ratio is presently 12.39%.

Insider Buying and Selling at Apple

In other news, insider Ben Borders sold 116 shares of Apple stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider directly owned 38,713 shares of the company's stock, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business's stock in a transaction dated Tuesday, August 18th. The stock was sold at an average price of $307.49, for a total value of $442,478.11. Following the completion of the sale, the senior vice president owned 38,668 shares in the company, valued at $11,890,023.32. This represents a 3.59% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 2,994 shares of company stock worth $919,567. Corporate insiders own 0.06% of the company's stock.

Analyst Ratings Changes

A number of analysts have recently commented on the company. Seaport Research Partners cut Apple from a "buy" rating to a "neutral" rating in a research report on Monday, August 17th. KGI Securities cut shares of Apple from an "outperform" rating to a "hold" rating and set a $315.00 price target on the stock. in a report on Monday, June 22nd. Rothschild & Co Redburn set a $400.00 price objective on Apple and gave the stock a "buy" rating in a report on Monday, August 17th. Citigroup reaffirmed a "buy" rating and issued a $365.00 target price (up from $315.00) on shares of Apple in a research report on Monday, July 13th. Finally, Jefferies Financial Group cut Apple from a "buy" rating to an "underperform" rating and reduced their price objective for the company from $285.56 to $263.66 in a research report on Monday, August 10th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company's stock. According to MarketBeat.com, Apple has a consensus rating of "Moderate Buy" and a consensus price target of $330.53.

Apple Profile

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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