Apple Inc. $AAPL Shares Sold by CogentBlue Wealth Advisors LLC

Key Points

• CogentBlue Wealth Advisors cut its Apple stake by 89% in the third quarter, selling 11,988 shares and retaining 1,479 shares valued at approximately $492,000.
• Institutional ownership remains substantial at 67.73%, with several other investment firms increasing their positions. Analysts maintain a “Moderate Buy” consensus, with an average price target of $340.12.
• Apple reported quarterly results above expectations, including $2.02 in EPS and $109.42 billion in revenue, while shares traded near $339.50. Investors are balancing strong product demand and potential AI-driven growth against valuation, margin, and iPhone-demand concerns.

CogentBlue Wealth Advisors LLC reduced its holdings in Apple Inc. (NASDAQ:AAPL - Free Report) by 89.0% during the 3rd quarter, according to the company in its most recent disclosure with the SEC. The fund owned 1,479 shares of the iPhone maker's stock after selling 11,988 shares during the quarter. CogentBlue Wealth Advisors LLC's holdings in Apple were worth $492,000 as of its most recent filing with the SEC.

A number of other institutional investors have also made changes to their positions in the business. Williams & Novak Wealth Management LLC raised its position in shares of Apple by 10.4% during the third quarter. Williams & Novak Wealth Management LLC now owns 14,123 shares of the iPhone maker's stock valued at $4,703,000 after buying an additional 1,331 shares during the last quarter. Biltmore Wealth Management LLC lifted its stake in shares of Apple by 0.9% in the third quarter. Biltmore Wealth Management LLC now owns 5,901 shares of the iPhone maker's stock valued at $1,965,000 after buying an additional 50 shares during the period. Sound Income Strategies LLC grew its position in Apple by 0.8% during the third quarter. Sound Income Strategies LLC now owns 96,557 shares of the iPhone maker's stock worth $32,870,000 after buying an additional 783 shares in the last quarter. Balefire LLC grew its position in Apple by 42.7% during the third quarter. Balefire LLC now owns 40,967 shares of the iPhone maker's stock worth $13,464,000 after buying an additional 12,253 shares in the last quarter. Finally, Decker Wealth Management LLC grew its position in Apple by 9.5% during the third quarter. Decker Wealth Management LLC now owns 60,222 shares of the iPhone maker's stock worth $19,958,000 after buying an additional 5,240 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

Several equities analysts have commented on AAPL shares. KeyCorp reaffirmed an "underweight" rating on shares of Apple in a report on Thursday, October 15th. Phillip Securities lifted their price objective on Apple from $290.00 to $300.00 and gave the stock a "neutral" rating in a report on Monday, September 14th. Daiwa Securities Group lifted their price objective on Apple from $325.00 to $335.00 and gave the stock an "outperform" rating in a report on Tuesday, August 11th. BTIG Research began coverage on Apple in a research report on Monday, August 17th. They set a "neutral" rating on the stock. Finally, UBS Group restated a "neutral" rating on shares of Apple in a research note on Tuesday, October 6th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fifteen have assigned a Hold rating and two have issued a Sell rating to the company's stock. Based on data from MarketBeat, the stock currently has a consensus rating of "Moderate Buy" and an average target price of $340.12.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Strong iPhone Duo demand: Apple’s $1,999 foldable iPhone reportedly generated extraordinary preorders, with delivery estimates extending into January 2027. The response supports premium pricing and suggests the new product could become a meaningful growth catalyst. Apple’s $1,999 foldable phone is set to hit stores Friday
• Positive Sentiment: Upcoming Mac launch: Apple scheduled its “Pro and Tell” event for October 28, where analysts expect new Macs and potentially the company’s first touchscreen MacBook. The event could provide a near-term catalyst and demonstrate momentum under CEO John Ternus. Apple announces product launch event for Oct. 28
• Positive Sentiment: Supply-chain and ecosystem investments: Apple committed up to $100 million to a U.S. titanium supplier to support iPhone production. Apple Wallet car-key support is also expanding to select General Motors vehicles, strengthening the company’s hardware and services ecosystem. Apple commits up to $100 million for U.S. titanium
• Neutral Sentiment: Mixed analyst outlook: Bank of America and JPMorgan maintained bullish ratings, citing iPhone Duo demand and long-term AI potential, while other analysts have become more cautious.
• Negative Sentiment: Downgrades and demand concerns: Loop Capital downgraded AAPL to Hold and cut its price target from $370 to $330, citing risks that iPhone shipments may not recover as expected. KeyBanc also flagged weaker upgrade intentions among consumers. Apple gets a downgrade from Loop Capital on fears of slow iPhone sales
• Negative Sentiment: Margin and valuation risk: UBS expects higher memory and component costs to pressure gross margins while iPhone growth slows. With Apple trading at a premium earnings multiple, investors may require stronger earnings or a new catalyst to support further gains. Apple faces gross margin pressure as UBS flags slowing iPhone growth

Apple Trading Down 1.0%

Shares of AAPL opened at $339.50 on Wednesday. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $348.15. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The stock has a 50 day simple moving average of $327.22 and a 200-day simple moving average of $307.80. The stock has a market cap of $4.95 trillion, a PE ratio of 38.93, a PEG ratio of 2.72 and a beta of 1.07.

Apple (NASDAQ:AAPL - Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. Apple's quarterly revenue was up 16.4% on a year-over-year basis. During the same quarter in the previous year, the firm earned $1.57 EPS. On average, sell-side analysts predict that Apple Inc. will post 8.75 EPS for the current fiscal year.

Apple Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple's dividend payout ratio is currently 12.39%.

Insider Buying and Selling

In other news, CEO John Ternus sold 25,412 shares of the business's stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.94, for a total value of $8,460,671.28. Following the sale, the chief executive officer owned 59,567 shares in the company, valued at approximately $19,832,236.98. The trade was a 29.90% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Timothy Cook sold 191,753 shares of the business's stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.96, for a total transaction of $63,846,078.88. Following the completion of the sale, the insider owned 3,264,168 shares in the company, valued at $1,086,837,377.28. This represents a 5.55% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 284,454 shares of company stock valued at $94,662,594 in the last ninety days. Insiders own 0.06% of the company's stock.

Apple Company Profile

Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.

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