Ascent Group LLC Purchases 7,691 Shares of Amazon.com, Inc. $AMZN

Key Points

• Ascent Group LLC increased its Amazon stake by 4.7%, buying 7,691 shares to hold 172,532 shares worth about $39.82 million, which is roughly 1.4% of its portfolio and its 13th largest holding.
• Company insiders have been net sellers — CEO Andrew Jassy sold 19,872 shares at $205.18 and Douglas Herrington sold 20,500 at $245 — with insiders offloading 93,186 shares (~$19.9M) in the past 90 days while still owning 9.7% of the company.
• Analysts rate AMZN a consensus "Moderate Buy" with an average target of $287.29 (roughly $280–$305 range); strategic catalysts like the Globalstar deal and AWS wins have lifted sentiment, but seller boycotts and overbought/valuation concerns create short‑term downside risk.

Ascent Group LLC grew its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 4.7% in the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 172,532 shares of the e-commerce giant's stock after buying an additional 7,691 shares during the quarter. Amazon.com accounts for about 1.4% of Ascent Group LLC's investment portfolio, making the stock its 13th biggest holding. Ascent Group LLC's holdings in Amazon.com were worth $39,824,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors and hedge funds also recently made changes to their positions in AMZN. Fairway Wealth LLC boosted its holdings in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new position in Amazon.com during the third quarter worth $27,000. Bridge Generations Wealth Management LLC boosted its holdings in Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 233 shares during the last quarter. Cooksen Wealth LLC boosted its holdings in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after purchasing an additional 47 shares during the last quarter. Finally, PayPay Securities Corp lifted its stake in Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock valued at $55,000 after acquiring an additional 96 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

Analyst Ratings Changes

A number of analysts have commented on AMZN shares. Monness Crespi & Hardt cut their price target on shares of Amazon.com from $300.00 to $280.00 and set a "buy" rating for the company in a research note on Friday, February 6th. Benchmark reiterated a "buy" rating on shares of Amazon.com in a research note on Thursday, January 29th. Wells Fargo & Company increased their price target on shares of Amazon.com from $304.00 to $305.00 and gave the company an "overweight" rating in a research note on Thursday, April 2nd. TD Cowen reiterated a "buy" rating and issued a $300.00 price target on shares of Amazon.com in a research note on Thursday. Finally, Daiwa Securities Group cut their price target on shares of Amazon.com from $300.00 to $280.00 and set a "buy" rating for the company in a research note on Wednesday, February 11th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, Amazon.com presently has a consensus rating of "Moderate Buy" and an average target price of $287.29.

Insider Activity

In other news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.18, for a total transaction of $4,077,336.96. Following the transaction, the chief executive officer owned 2,238,118 shares in the company, valued at approximately $459,217,051.24. The trade was a 0.88% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Douglas J. Herrington sold 20,500 shares of Amazon.com stock in a transaction on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the transaction, the chief executive officer owned 499,861 shares in the company, valued at approximately $122,465,945. This trade represents a 3.94% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 93,186 shares of company stock worth $19,921,739. Company insiders own 9.70% of the company's stock.

Amazon.com Trading Up 0.5%

Shares of Amazon.com stock opened at $249.70 on Friday. The company has a market capitalization of $2.69 trillion, a price-to-earnings ratio of 34.83, a PEG ratio of 1.86 and a beta of 1.38. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. Amazon.com, Inc. has a 12-month low of $165.29 and a 12-month high of $258.60. The firm's 50-day moving average price is $212.95 and its two-hundred day moving average price is $224.88.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same quarter in the previous year, the company earned $1.86 earnings per share. The company's quarterly revenue was up 13.6% on a year-over-year basis. On average, analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Globalstar acquisition reinforces Amazon’s LEO/satellite strategy and prompted an immediate market re-rate; analysts and some banks called the deal strategic for Amazon’s Project Kuiper/LEO ambitions. Amazon’s $12B Globalstar Acquisition Paid for Itself
• Positive Sentiment: AWS wins new high-profile media/AI customers (Fox named AWS its preferred AI cloud provider), validating AWS’s enterprise AI momentum and revenue runway. Fox chooses AWS as preferred AI cloud provider
• Positive Sentiment: NiSource expanded a power agreement with Amazon to speed energy delivery to data centers — a small but tangible operational tailwind for AWS capacity expansion. NiSource signs long-term power deal
• Positive Sentiment: Wall Street and notable investors are doubling down: several firms reaffirmed buy ratings and investors like Brad Gerstner have been buying AMZN, supporting sentiment and multiple expansion. AI bull Brad Gerstner buying AMZN
• Neutral Sentiment: Management and media narratives: Jim Cramer and other pundits highlighted Amazon’s long-term opportunity, and Amazon promoted theatrical releases (CinemaCon) as a content/distribution play — strategic but longer‑dated. Cramer highlights Amazon
• Neutral Sentiment: Amazon-backed X‑Energy filed to raise up to $800M — underscores Bezos/AMZN ecosystem investments (energy/nuclear), but indirect to near-term earnings. X-Energy IPO filing
• Negative Sentiment: Marketplace friction: hundreds of large sellers staged a one‑day ad boycott protesting payout and ad-payment changes plus a temporary 3.5% fuel surcharge — a reputational and short‑term revenue risk for Amazon’s retail/ad ecosystem. Sellers boycott Amazon ads
• Negative Sentiment: Customer backlash and regional pushback (Canadian sellers/customers revolting over fuel surcharge) could pressure order volumes or force policy reversals. Canadians revolt over fuel surcharge
• Negative Sentiment: Technical/valuation caution: some analysts flagged the stock as overbought after the rally and warned a pullback is possible despite the strategic positives. Amazon overbought concerns

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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