Ascent Wealth Partners LLC Grows Stock Position in Netflix, Inc. $NFLX

Key Points

• Ascent Wealth Partners increased its Netflix stake by 1,258.2% in Q4, buying 33,530 shares to hold 36,195 shares worth about $3.394 million.
• Multiple other funds also boosted positions and institutional ownership stands at about 80.93%, signaling renewed institutional interest in NFLX.
• Recent catalysts include a board‑authorized $25 billion buyback and a TikTok‑style "Clips" product push, but conservative Q2 guidance, mixed analyst ratings and notable insider selling create near‑term sentiment risk.

Ascent Wealth Partners LLC grew its position in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 1,258.2% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm owned 36,195 shares of the Internet television network's stock after purchasing an additional 33,530 shares during the period. Ascent Wealth Partners LLC's holdings in Netflix were worth $3,394,000 at the end of the most recent quarter.

A number of other hedge funds have also modified their holdings of NFLX. Vanguard Group Inc. increased its position in shares of Netflix by 0.4% in the third quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network's stock valued at $46,183,983,000 after buying an additional 142,238 shares in the last quarter. Checchi Capital Advisers LLC increased its position in shares of Netflix by 875.7% in the fourth quarter. Checchi Capital Advisers LLC now owns 31,143 shares of the Internet television network's stock valued at $2,920,000 after buying an additional 27,951 shares in the last quarter. Contravisory Investment Management Inc. increased its position in shares of Netflix by 837.2% in the fourth quarter. Contravisory Investment Management Inc. now owns 111,380 shares of the Internet television network's stock valued at $10,443,000 after buying an additional 99,496 shares in the last quarter. Crew Capital Management Ltd increased its position in shares of Netflix by 1,021.9% in the fourth quarter. Crew Capital Management Ltd now owns 9,031 shares of the Internet television network's stock valued at $847,000 after buying an additional 8,226 shares in the last quarter. Finally, BNC Wealth Management LLC increased its position in shares of Netflix by 991.3% in the fourth quarter. BNC Wealth Management LLC now owns 41,229 shares of the Internet television network's stock valued at $3,866,000 after buying an additional 37,451 shares in the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Board authorized a large $25 billion share‑repurchase capacity, boosting optionality to reduce float and support the stock. Netflix, Inc. (NFLX) Expands Buyback Capacity with New $25B Authorization
• Positive Sentiment: Netflix is pushing mobile engagement with a TikTok‑style vertical "Clips" feed to increase viewing frequency and discovery on phones — a strategic product move to broaden usage. Netflix wants you to watch ‘Clips,' its TikTok-like vertical video feed
• Positive Sentiment: TV/market commentators and some TV‑trade segments are still listing NFLX among buy/long ideas, keeping some investor interest intact. Netflix, Cisco, Zoom And A Health Care Stock On CNBC's 'Final Trades'
• Neutral Sentiment: Analysts modestly raised forward EPS estimates (Erste Group nudged FY2026/FY2027 numbers slightly), but ratings remain mixed — small upside to estimates rather than a broad upgrade. Erste Group raises Netflix EPS estimates (MarketBeat summary)
• Neutral Sentiment: Investor attention metrics and media writeups (Zacks) show heightened interest — more eyeballs can amplify moves but don't guarantee direction. Netflix, Inc. (NFLX) is Attracting Investor Attention: Here is What You Should Know
• Negative Sentiment: Market reaction remains focused on the company's conservative near‑term guidance (Q2 EPS guidance lower than some expected), which prompted profit‑taking despite the Q1 EPS beat. That guidance is a principal reason for downward pressure. Why Is Netflix Stock Falling, and is it a Generational Buying Opportunity?
• Negative Sentiment: Shareholder activism and governance scrutiny have returned to the headlines, adding uncertainty around strategic choices and valuation — a potential headwind for sentiment until resolved. Netflix Shareholder Activism Puts Governance And Valuation In Focus

Analyst Ratings Changes

A number of research firms have recently commented on NFLX. Barclays set a $110.00 price objective on Netflix and gave the company an "equal weight" rating in a research report on Friday, April 17th. Pivotal Research set a $96.00 price objective on Netflix and gave the company a "hold" rating in a research report on Friday, April 17th. Evercore began coverage on Netflix in a research report on Friday, February 27th. They issued an "outperform" rating and a $115.00 price objective for the company. Sanford C. Bernstein cut their price objective on Netflix from $115.00 to $110.00 and set an "outperform" rating for the company in a research report on Friday, April 17th. Finally, HSBC lifted their price target on Netflix from $106.00 to $114.00 and gave the stock a "buy" rating in a research note on Friday, April 10th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and fifteen have issued a Hold rating to the company. According to MarketBeat.com, Netflix presently has a consensus rating of "Moderate Buy" and a consensus price target of $114.82.

Netflix Stock Performance

Shares of NASDAQ:NFLX opened at $92.06 on Monday. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41. The business's 50 day moving average price is $94.81 and its 200-day moving average price is $96.77. The firm has a market capitalization of $387.65 billion, a PE ratio of 29.74, a P/E/G ratio of 1.18 and a beta of 1.55. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last issued its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.76 by $0.47. The firm had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business's revenue was up 16.2% on a year-over-year basis. During the same period in the previous year, the company posted $6.61 earnings per share. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, equities research analysts expect that Netflix, Inc. will post 3.56 earnings per share for the current fiscal year.

Insider Activity at Netflix

In other Netflix news, insider David A. Hyman sold 5,727 shares of the business's stock in a transaction on Monday, February 9th. The stock was sold at an average price of $81.06, for a total transaction of $464,230.62. Following the transaction, the insider owned 316,100 shares of the company's stock, valued at approximately $25,623,066. The trade was a 1.78% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Gregory K. Peters sold 27,312 shares of the business's stock in a transaction on Tuesday, February 10th. The stock was sold at an average price of $83.24, for a total value of $2,273,450.88. Following the transaction, the chief executive officer directly owned 122,140 shares in the company, valued at $10,166,933.60. This trade represents a 18.27% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 991,043 shares of company stock valued at $94,785,475 in the last three months. Company insiders own 1.37% of the company's stock.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

Want to see what other hedge funds are holding NFLX? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Netflix, Inc. (NASDAQ:NFLX - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.