Assetmark Inc. Raises Position in ServiceNow, Inc. $NOW

Key Points

• Assetmark Inc. increased its position in ServiceNow by 398.6% in Q4 to 264,275 shares, a stake worth about $40.48 million.
• ServiceNow posted an EPS beat ($0.92 vs. $0.89) and revenue of $3.57B (+20.7% YoY), but the stock is down 1.4% and trading well below its 200‑day moving average, signaling valuation headwinds.
• Partnerships with Qlik and TrustCloud and partner momentum support ServiceNow’s enterprise AI platform growth, yet several firms (BMO, RBC, UBS) have cut targets or ratings, creating mixed analyst sentiment.

Assetmark Inc. increased its holdings in ServiceNow, Inc. (NYSE:NOW - Free Report) by 398.6% during the fourth quarter, according to its most recent disclosure with the SEC. The institutional investor owned 264,275 shares of the information technology services provider's stock after buying an additional 211,270 shares during the period. Assetmark Inc.'s holdings in ServiceNow were worth $40,484,000 as of its most recent SEC filing.

Other institutional investors and hedge funds also recently made changes to their positions in the company. IAG Wealth Partners LLC raised its position in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock worth $25,000 after buying an additional 18 shares in the last quarter. Noble Wealth Management PBC raised its position in shares of ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock worth $25,000 after buying an additional 128 shares in the last quarter. Lodestone Wealth Management LLC purchased a new stake in shares of ServiceNow in the fourth quarter worth $26,000. Albion Financial Group UT raised its position in shares of ServiceNow by 400.0% in the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider's stock worth $26,000 after buying an additional 136 shares in the last quarter. Finally, Bogart Wealth LLC raised its position in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider's stock worth $29,000 after buying an additional 15 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company's stock.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Qlik partnership to surface governed enterprise data and analytics inside ServiceNow workflows — strengthens NOW’s play to be an “enterprise AI nerve center,” which supports long-term revenue and platform stickiness. Read More.
• Positive Sentiment: TrustCloud integration brings AI-driven cyber risk automation into the ServiceNow platform — incremental security use-cases and GTM motions can expand platform adoption. Read More.
• Positive Sentiment: Cadena named #1 ServiceNow SAM partner for 2026 and recognized for AI-augmented delivery — partner momentum helps execution of large enterprise deployments. Read More.
• Positive Sentiment: Mizuho lists ServiceNow among its top software picks ahead of earnings — an institutional vote of confidence that can support demand if macro/earnings tone improves. Read More.
• Neutral Sentiment: SaaS-wide dip-buying and macro headlines are driving rotation across cloud/software names — some intraday moves in peers (Cloudflare, Pegasystems, Shopify, etc.) create noisy comparables for NOW. Read More.
• Neutral Sentiment: Broader AI/compute frenzy headlines (CoreWeave, Data Center plays) are reshaping sector flows; ServiceNow benefits indirectly from enterprise AI thematic interest but isn’t a pure-play compute/value chain name. Read More.
• Negative Sentiment: BMO cut its price target from $170 to $120 (still “outperform”) — the target reset narrows upside and likely pressured near-term sentiment. Read More.
• Negative Sentiment: RBC also lowered its target to $121 while keeping an outperform — another analyst target reduction adding to sell-side caution. Read More.
• Negative Sentiment: UBS cut NOW to Neutral — an explicit downgrade from a major bank weighs on discretionary institutional demand. Read More.
• Negative Sentiment: Recent bearish commentary pieces highlight valuation concerns and argue the correction could continue — contributes to selling pressure despite growth/AI narratives. Read More.

ServiceNow Stock Down 1.4%

NOW opened at $87.81 on Wednesday. The company has a market cap of $90.99 billion, a P/E ratio of 52.64, a P/E/G ratio of 1.49 and a beta of 1.01. The business's 50-day moving average price is $106.27 and its 200-day moving average price is $142.12. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company's quarterly revenue was up 20.7% on a year-over-year basis. During the same quarter in the previous year, the business earned $0.73 earnings per share. On average, equities analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current year.

Analysts Set New Price Targets

NOW has been the topic of a number of research reports. Needham & Company LLC restated a "buy" rating and set a $155.00 price target on shares of ServiceNow in a research report on Thursday, February 5th. BMO Capital Markets lowered their price target on ServiceNow from $170.00 to $120.00 and set an "outperform" rating on the stock in a research report on Monday. Robert W. Baird set a $175.00 price target on ServiceNow in a research report on Thursday, January 29th. Macquarie Infrastructure lowered their price target on ServiceNow from $172.00 to $140.00 and set a "neutral" rating on the stock in a research report on Thursday, January 29th. Finally, BNP Paribas Exane upgraded ServiceNow from a "neutral" rating to an "outperform" rating and set a $140.00 price target on the stock in a research report on Monday, March 16th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have assigned a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $183.93.

Insider Buying and Selling

In related news, insider Paul Fipps sold 3,696 shares of the firm's stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the sale, the insider directly owned 8,061 shares of the company's stock, valued at $820,367.97. This trade represents a 31.44% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm's stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 16,237 shares of company stock valued at $1,697,162 over the last ninety days. 0.34% of the stock is owned by insiders.

ServiceNow Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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