Aubrey Capital Management Ltd Takes Position in Ulta Beauty Inc. $ULTA

Key Points

• Aubrey Capital Management initiated a new position in Ulta Beauty, buying 3,280 shares valued at about $1.99 million in the fourth quarter.
• Ulta reported better-than-expected quarterly results, with EPS of $8.01 and revenue of $3.90 billion, while revenue rose 11.8% year over year.
• Analyst sentiment remains constructive overall, with the stock holding a Moderate Buy consensus and an average target price of $674.23, even as some firms have trimmed targets or ratings.

Aubrey Capital Management Ltd purchased a new stake in shares of Ulta Beauty Inc. (NASDAQ:ULTA - Free Report) in the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm purchased 3,280 shares of the specialty retailer's stock, valued at approximately $1,985,000.

Several other large investors have also recently modified their holdings of the business. Strengthening Families & Communities LLC raised its stake in Ulta Beauty by 4,200.0% during the fourth quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer's stock worth $26,000 after buying an additional 42 shares during the last quarter. Grey Fox Wealth Advisors LLC bought a new position in Ulta Beauty during the third quarter worth $31,000. Abich Financial Wealth Management LLC bought a new position in Ulta Beauty during the third quarter worth $31,000. BOKF NA bought a new position in Ulta Beauty during the third quarter worth $31,000. Finally, Steigerwald Gordon & Koch Inc. raised its stake in Ulta Beauty by 2,550.0% during the fourth quarter. Steigerwald Gordon & Koch Inc. now owns 53 shares of the specialty retailer's stock worth $32,000 after buying an additional 51 shares during the last quarter. Institutional investors own 90.39% of the company's stock.

Insider Activity

In other news, Director George R. Mrkonic, Jr. sold 452 shares of Ulta Beauty stock in a transaction dated Tuesday, April 7th. The shares were sold at an average price of $539.29, for a total transaction of $243,759.08. Following the completion of the transaction, the director directly owned 2,383 shares in the company, valued at $1,285,128.07. This trade represents a 15.94% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. 0.39% of the stock is owned by corporate insiders.

Ulta Beauty Price Performance

Shares of NASDAQ ULTA opened at $521.46 on Monday. The stock has a market capitalization of $22.71 billion, a P/E ratio of 20.35, a P/E/G ratio of 1.81 and a beta of 0.89. The company has a 50-day moving average price of $565.09 and a 200-day moving average price of $587.65. Ulta Beauty Inc. has a 1 year low of $386.00 and a 1 year high of $714.97.

Ulta Beauty (NASDAQ:ULTA - Get Free Report) last issued its quarterly earnings data on Thursday, March 12th. The specialty retailer reported $8.01 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $7.93 by $0.08. The firm had revenue of $3.90 billion during the quarter, compared to analysts' expectations of $3.81 billion. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. The business's revenue was up 11.8% on a year-over-year basis. During the same period last year, the company earned $8.46 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. As a group, equities research analysts anticipate that Ulta Beauty Inc. will post 28.45 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

ULTA has been the subject of a number of analyst reports. William Blair reissued a "market perform" rating on shares of Ulta Beauty in a research note on Monday, March 9th. Morgan Stanley lowered their target price on shares of Ulta Beauty from $750.00 to $700.00 and set an "overweight" rating for the company in a research note on Friday, March 13th. Guggenheim initiated coverage on shares of Ulta Beauty in a research note on Monday, April 20th. They set a "buy" rating for the company. Zacks Research downgraded shares of Ulta Beauty from a "strong-buy" rating to a "hold" rating in a research note on Friday, February 6th. Finally, Bank of America raised shares of Ulta Beauty from a "neutral" rating to a "buy" rating and set a $685.00 target price for the company in a research note on Tuesday, May 5th. One research analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating, seven have issued a Hold rating and one has given a Sell rating to the company's stock. According to data from MarketBeat, the stock presently has an average rating of "Moderate Buy" and an average target price of $674.23.

Ulta Beauty News Summary

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta Beauty extended its partnership with Uber Eats, adding more than 1,500 stores to the delivery platform. The move expands Ulta’s omnichannel reach, gives customers same-day or scheduled delivery of beauty and wellness products, and could help drive incremental sales and higher convenience-driven demand. Article: Uber Eats and Ulta Beauty Team Up to Deliver Beauty Essentials Nationwide
• Positive Sentiment: Coverage around the Sephora vs. Ulta spring sales highlighted top-performing brands, which may indicate Ulta continues to attract strong consumer interest during key promotional periods. Article: Which Brands Won the Sephora vs. Ulta Beauty Spring Sales?
• Neutral Sentiment: Ulta Beauty was recognized at the 2026 ChicagoCIO ORBIE Awards, a reputational positive for leadership and technology teams, but the announcement is unlikely to materially move the stock on its own. Article: Top Technology Executives Recognized at the 2026 ChicagoCIO ORBIE Awards
• Neutral Sentiment: Several articles reiterated that ULTA has been trading lower recently and noted a bigger-than-market decline in the prior session, but these pieces were mostly descriptive rather than offering a new fundamental catalyst. Article: Ulta Beauty (ULTA) Registers a Bigger Fall Than the Market

Ulta Beauty Profile

Ulta Beauty, Inc NASDAQ: ULTA is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer's product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.

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