B. Metzler seel. Sohn & Co. AG Sells 23,978 Shares of Planet Fitness, Inc. $PLNT

Key Points

• B. Metzler seel. Sohn & Co. AG cut its Planet Fitness stake by 53.6% in the second quarter, selling 23,978 shares and retaining 20,744 shares valued at approximately $1.08 million. Institutional investors collectively own 95.53% of PLNT.
• Planet Fitness reported quarterly results above expectations, with adjusted EPS of $0.88 versus the $0.85 consensus and revenue of $365.22 million, up 7.1% year over year.
• PLNT faces securities litigation tied to alleged misleading statements about membership growth, marketing and Black Card pricing, while shares have declined substantially; analysts nevertheless maintain a “Moderate Buy” consensus with an average price target of $70.24.

B. Metzler seel. Sohn & Co. AG trimmed its position in Planet Fitness, Inc. (NYSE:PLNT - Free Report) by 53.6% in the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 20,744 shares of the company's stock after selling 23,978 shares during the quarter. B. Metzler seel. Sohn & Co. AG's holdings in Planet Fitness were worth $1,082,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Versant Capital Management Inc raised its position in shares of Planet Fitness by 285.9% during the 2nd quarter. Versant Capital Management Inc now owns 494 shares of the company's stock valued at $26,000 after acquiring an additional 366 shares during the last quarter. Clearstead Advisors LLC boosted its position in shares of Planet Fitness by 135.9% in the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company's stock worth $36,000 after purchasing an additional 193 shares during the last quarter. EverSource Wealth Advisors LLC grew its stake in shares of Planet Fitness by 184.5% during the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock worth $36,000 after purchasing an additional 214 shares during the period. Los Angeles Capital Management LLC acquired a new stake in shares of Planet Fitness during the fourth quarter worth $41,000. Finally, Danske Bank A S bought a new stake in Planet Fitness in the third quarter valued at about $52,000. 95.53% of the stock is owned by institutional investors.

Trending Headlines about Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Several law firms announced that investors who acquired Planet Fitness securities between November 6, 2025, and May 6, 2026, may seek appointment as lead plaintiff. The deadline to apply is September 14, 2026. Kaplan Fox class-action deadline notice
• Negative Sentiment: The lawsuit alleges that Planet Fitness and certain executives violated federal securities laws by making misleading statements about membership growth, marketing effectiveness and Black Card pricing. The allegations have not been proven in court. BFA Law Planet Fitness class-action notice
• Negative Sentiment: Investor notices link the litigation to a reported 31.19% one-day decline in PLNT shares after concerns emerged about weaker membership growth and the company’s prior disclosures. Potential costs include legal expenses, settlements or damages, while ongoing litigation may weigh on investor sentiment. Planet Fitness shareholder class-action alert

Insider Activity

In other Planet Fitness news, Director Stephen Spinelli, Jr. bought 10,000 shares of Planet Fitness stock in a transaction that occurred on Monday, August 10th. The stock was acquired at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the completion of the acquisition, the director owned 45,516 shares of the company's stock, valued at $2,243,028.48. This trade represents a 28.16% increase in their position. The purchase was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. 0.90% of the stock is owned by company insiders.

Planet Fitness Trading Down 0.2%

PLNT stock opened at $50.78 on Monday. The stock has a 50-day moving average price of $52.65 and a two-hundred day moving average price of $61.17. The stock has a market cap of $3.84 billion, a PE ratio of 17.21, a price-to-earnings-growth ratio of 1.10 and a beta of 1.01. Planet Fitness, Inc. has a 1 year low of $37.03 and a 1 year high of $114.26.

Planet Fitness (NYSE:PLNT - Get Free Report) last issued its quarterly earnings results on Thursday, August 6th. The company reported $0.88 EPS for the quarter, beating analysts' consensus estimates of $0.85 by $0.03. The company had revenue of $365.22 million for the quarter, compared to analyst estimates of $356.21 million. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The company's quarterly revenue was up 7.1% compared to the same quarter last year. During the same period in the previous year, the company posted $0.86 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, analysts forecast that Planet Fitness, Inc. will post 3.21 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

PLNT has been the subject of several analyst reports. Royal Bank Of Canada decreased their target price on Planet Fitness from $70.00 to $65.00 and set an "outperform" rating for the company in a research report on Friday, August 7th. Cantor Fitzgerald set a $62.00 price objective on shares of Planet Fitness in a research note on Thursday, July 9th. Zacks Research upgraded shares of Planet Fitness from a "strong sell" rating to a "hold" rating in a report on Friday, July 10th. Canaccord Genuity Group upped their target price on shares of Planet Fitness from $80.00 to $82.00 and gave the company a "buy" rating in a research note on Monday, July 20th. Finally, JPMorgan Chase & Co. upped their target price on shares of Planet Fitness from $60.00 to $62.00 and gave the company an "overweight" rating in a research note on Thursday, July 9th. One investment analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat.com, Planet Fitness has a consensus rating of "Moderate Buy" and an average price target of $70.24.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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