Baillie Gifford & Co. Has $6.78 Billion Holdings in Amazon.com, Inc. $AMZN

Key Points

• Baillie Gifford trimmed its AMZN stake by 7.2% in Q4 and now holds 29,387,070 shares—about 0.27% of Amazon—valued at roughly $6.78 billion, making it the firm's third-largest position (~5.6% of its portfolio).
• Amazon slightly missed quarterly EPS ($1.95 vs. $1.97) while beating revenue ($213.39B vs. $211.02B); Wall Street remains largely bullish with a consensus "Moderate Buy" and a mean target of $289.39, and several firms (e.g., Mizuho) raising targets.
• Key catalysts include expanded AWS/AI exposure (OpenAI models on Bedrock, new AI features) and exclusive content deals, but risks persist from insider selling, potential EU cloud/AI regulation, and crowded positioning ahead of earnings.

Baillie Gifford & Co. trimmed its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 7.2% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 29,387,070 shares of the e-commerce giant's stock after selling 2,272,044 shares during the quarter. Amazon.com comprises approximately 5.6% of Baillie Gifford & Co.'s investment portfolio, making the stock its 3rd biggest position. Baillie Gifford & Co. owned about 0.27% of Amazon.com worth $6,783,123,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in AMZN. Fairway Wealth LLC boosted its position in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new position in Amazon.com during the third quarter worth $27,000. Bridge Generations Wealth Management LLC boosted its position in Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 233 shares during the period. Cooksen Wealth LLC boosted its position in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after acquiring an additional 47 shares during the period. Finally, PayPay Securities Corp boosted its position in shares of Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock valued at $55,000 after acquiring an additional 96 shares during the period. 72.20% of the stock is owned by institutional investors.

Amazon.com Stock Down 0.5%

AMZN stock opened at $259.70 on Wednesday. The company has a market cap of $2.79 trillion, a PE ratio of 36.22, a price-to-earnings-growth ratio of 1.95 and a beta of 1.38. The business has a 50-day simple moving average of $221.26 and a 200 day simple moving average of $226.83. Amazon.com, Inc. has a 52 week low of $178.85 and a 52 week high of $264.50. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm's revenue for the quarter was up 13.6% compared to the same quarter last year. During the same period last year, the firm earned $1.86 EPS. Sell-side analysts anticipate that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of brokerages have recently issued reports on AMZN. Jefferies Financial Group reissued a "buy" rating on shares of Amazon.com in a research report on Friday, April 24th. KeyCorp boosted their target price on shares of Amazon.com from $285.00 to $325.00 and gave the company an "overweight" rating in a research report on Monday, April 20th. Arete Research boosted their target price on shares of Amazon.com from $285.00 to $301.00 and gave the company a "buy" rating in a research report on Thursday, April 23rd. Guggenheim reissued a "buy" rating and issued a $300.00 target price on shares of Amazon.com in a research report on Friday, February 6th. Finally, Scotiabank reissued an "outperform" rating and issued a $275.00 target price (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. One analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus target price of $289.39.

Insiders Place Their Bets

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the business's stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the transaction, the chief executive officer owned 9,405 shares of the company's stock, valued at approximately $1,930,094.10. The trade was a 65.37% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Jonathan Rubinstein sold 3,849 shares of the business's stock in a transaction dated Friday, April 24th. The stock was sold at an average price of $260.00, for a total value of $1,000,740.00. Following the transaction, the director directly owned 78,654 shares of the company's stock, valued at approximately $20,450,040. The trade was a 4.67% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 128,035 shares of company stock valued at $28,827,479 over the last 90 days. 8.90% of the stock is owned by company insiders.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: OpenAI models are now coming to Amazon Bedrock/AWS in limited preview — a major distribution win for AWS that strengthens Amazon’s position as an AI infrastructure provider and could lift high‑margin cloud revenue. OpenAI expands Amazon deal after Microsoft loosens exclusivity terms
• Positive Sentiment: Mizuho raised its AMZN price target to $325 and reiterated an Outperform rating, signaling bullish analyst conviction that AWS (and Amazon’s chips/AI stack) is the core long‑term driver. Mizuho Raises Amazon Price Target to $325
• Positive Sentiment: Amazon rolled out new AI features — interactive audio Q&A on product pages and expanded Amazon Connect agentic tools for supply‑chain, HR and customer service — which help monetize AI across retail, ads and enterprise services. Amazon launches an AI-powered audio Q&A experience on product pages
• Positive Sentiment: Amazon secured exclusive multi‑year rights to Oprah Winfrey’s podcast content — a content/ad monetization catalyst for Amazon Music/Wondery and advertising growth. Amazon secures exclusive rights to Oprah Winfrey's podcast
• Neutral Sentiment: Q1 earnings are due after the close (April 29). The report is the proximate catalyst — strong AWS/AI disclosures could push shares higher, but heavy capex and margin commentary could trigger short‑term volatility. 'Get Ready,' Says Top Analyst as Amazon Stock Heads Into 'Hyperscaler Wednesday'
• Neutral Sentiment: Wall Street remains largely bullish (many buy ratings and higher targets), creating upside but also setting high expectations going into earnings. Amazon Pulls The Mag 7 Higher
• Negative Sentiment: Insider sale: Director Jonathan Rubinstein sold ~3,849 shares under a 10b5‑1 plan — a routine disclosure but often watched by investors as potential near‑term selling pressure. Director Jonathan Rubinstein SEC filing
• Negative Sentiment: EU regulators signaled plans to target cloud and AI under new Big Tech rules — increased regulation could raise compliance costs and limit some commercial flexibility in Europe. EU rules reining in Big Tech will now target cloud services and AI
• Negative Sentiment: Retail investor caution and macro/AI sentiment swings raise the chance of a post‑earnings unwind even if results are strong — positioning is crowded. Amazon Loses the Faith of Retail Investors Ahead of Q1 Earnings

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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