Baird Financial Group Inc. Acquires 28,643 Shares of lululemon athletica inc. $LULU

Key Points

• Baird Financial Group increased its lululemon stake by 7.4% in the second quarter, adding 28,643 shares to own 413,412 shares valued at approximately $47.2 million. Institutional investors collectively own 85.2% of the company.
• Lululemon reported adjusted EPS of $2.92, beating estimates, but revenue fell 4.3% year over year to $2.42 billion. Results were pressured by weaker comparable sales, margin contraction and a one-time tariff refund that boosted earnings.
• Analyst sentiment remains cautious: the stock traded near its 52-week low, while several firms cut price targets; MarketBeat reported a consensus rating of “Reduce” and an average target of $114.08.

Baird Financial Group Inc. grew its holdings in lululemon athletica inc. (NASDAQ:LULU - Free Report) by 7.4% in the second quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 413,412 shares of the apparel retailer's stock after buying an additional 28,643 shares during the period. Baird Financial Group Inc. owned approximately 0.35% of lululemon athletica worth $47,203,000 as of its most recent filing with the Securities & Exchange Commission.

Other large investors have also recently made changes to their positions in the company. Brighton Jones LLC bought a new position in shares of lululemon athletica during the 4th quarter valued at approximately $429,000. NewEdge Advisors LLC lifted its holdings in shares of lululemon athletica by 5.1% in the 1st quarter. NewEdge Advisors LLC now owns 3,848 shares of the apparel retailer's stock worth $1,089,000 after acquiring an additional 186 shares during the last quarter. Glenview Trust co boosted its stake in shares of lululemon athletica by 39.9% during the 2nd quarter. Glenview Trust co now owns 996 shares of the apparel retailer's stock worth $237,000 after purchasing an additional 284 shares during the period. Diversify Advisory Services LLC purchased a new position in shares of lululemon athletica during the 2nd quarter worth about $508,000. Finally, Raymond James Financial Inc. grew its holdings in lululemon athletica by 10.7% during the 2nd quarter. Raymond James Financial Inc. now owns 112,632 shares of the apparel retailer's stock valued at $26,759,000 after purchasing an additional 10,891 shares during the last quarter. 85.20% of the stock is currently owned by institutional investors.

lululemon athletica Stock Performance

lululemon athletica stock opened at $99.72 on Thursday. The company has a 50 day moving average price of $117.59 and a 200-day moving average price of $134.39. lululemon athletica inc. has a fifty-two week low of $97.55 and a fifty-two week high of $225.98. The company has a market capitalization of $11.83 billion, a PE ratio of 8.17, a P/E/G ratio of 2.69 and a beta of 0.87.

lululemon athletica (NASDAQ:LULU - Get Free Report) last announced its quarterly earnings data on Thursday, September 3rd. The apparel retailer reported $2.92 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.79 by $1.13. lululemon athletica had a return on equity of 27.69% and a net margin of 12.78%.The company had revenue of $2.42 billion for the quarter, compared to analysts' expectations of $2.46 billion. During the same quarter in the prior year, the firm earned $3.10 earnings per share. lululemon athletica's revenue was down 4.3% compared to the same quarter last year. lululemon athletica has set its FY 2026 guidance at 9.480-9.730 EPS and its Q3 2026 guidance at 0.930-0.980 EPS. On average, analysts forecast that lululemon athletica inc. will post 8.72 earnings per share for the current year.

Key lululemon athletica News

Here are the key news stories impacting lululemon athletica this week:

• Positive Sentiment: New CEO Heidi O’Neill is beginning a company reset focused on improving product launches, brand sentiment, traffic and international growth. A successful turnaround could provide a catalyst after the stock’s prolonged decline. Lululemon's New CEO Inherits a 52% Stock Collapse
• Positive Sentiment: Citigroup lowered its price target to $117 but maintained a neutral rating, implying potential upside from the current trading level if execution and demand stabilize.
• Neutral Sentiment: Investor attention has intensified, with LULU among the most-searched stocks. This may increase trading activity but does not by itself signal improving fundamentals. Investors Heavily Search lululemon
• Neutral Sentiment: Law firms Levi & Korsinsky and Pomerantz are investigating potential investor claims related to disclosures about IEEPA tariff refunds and the company’s lowered guidance. The investigations are preliminary and do not establish wrongdoing, but they add legal and reputational uncertainty. Levi & Korsinsky Investigation Notice
• Negative Sentiment: BMO initiated coverage with an “underperform” rating and a $70 target, citing weakening demand and margin pressure. Citi also reduced its target, reinforcing cautious Wall Street sentiment.
• Negative Sentiment: Recent results showed revenue down 4.3% year over year, while comparable sales reportedly fell 9%, led by weakness in the Americas. Gross-margin contraction and higher selling, general and administrative expenses are worsening profitability.
• Negative Sentiment: The latest EPS benefited by approximately $0.86 per share from a one-time $134.5 million tariff refund. Excluding that benefit, underlying earnings were weaker, while full-year guidance was cut for the second time and third-quarter revenue is expected to decline sharply.
• Negative Sentiment: Analysts and investors continue to cite changing consumer preferences, negative social-media sentiment, weaker traffic, intense competition and product-launch issues as barriers to a near-term recovery. Shifting Consumer Preferences Continue to Impact Nike and Lululemon

Analysts Set New Price Targets

A number of research firms recently weighed in on LULU. BTIG Research reissued a "neutral" rating on shares of lululemon athletica in a research report on Friday, September 4th. KeyCorp restated a "sector weight" rating on shares of lululemon athletica in a research report on Friday, September 4th. Robert W. Baird cut their target price on lululemon athletica from $140.00 to $115.00 and set a "neutral" rating on the stock in a research note on Friday, September 4th. Barclays reduced their price target on lululemon athletica from $113.00 to $95.00 and set an "equal weight" rating on the stock in a report on Friday, September 4th. Finally, Guggenheim reissued a "neutral" rating on shares of lululemon athletica in a research note on Friday, September 4th. One analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Hold rating and six have issued a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of "Reduce" and a consensus price target of $114.08.

Insider Buying and Selling at lululemon athletica

In other news, Director Charles Bergh bought 4,275 shares of the stock in a transaction on Monday, June 15th. The stock was acquired at an average cost of $117.05 per share, for a total transaction of $500,388.75. Following the acquisition, the director owned 10,365 shares of the company's stock, valued at $1,213,223.25. This represents a 70.20% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Corporate insiders own 0.54% of the company's stock.

About lululemon athletica

lululemon athletica inc. is a design-focused athletic apparel company known for performance-oriented apparel, footwear and accessories. The company's product portfolio centers on technical apparel for yoga, running, training and everyday active lifestyle use and includes tops, bottoms, outerwear, underwear, bags and a growing footwear assortment. lululemon emphasizes fabric science and product innovation, marketing garments that blend performance features with lifestyle styling.

Products are developed in-house and produced through a network of third-party manufacturers.

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