Baird Financial Group Inc. Reduces Stock Position in Procter & Gamble Company (The) $PG

Key Points

• Baird Financial Group cut its Procter & Gamble position by 0.5%, selling 8,211 shares and retaining 1.54 million shares worth about $225.6 million. Institutional investors collectively own 65.77% of PG, with several other funds adding shares.
• Procter & Gamble reported quarterly EPS of $1.43, slightly ahead of estimates, while revenue of $21.20 billion fell short of expectations despite growing 1.5% year over year. The company maintains a quarterly dividend of $1.0885, equivalent to an annualized yield of about 3.0%.
• Analysts have a consensus “Moderate Buy” rating and an average price target of $161.19 versus the reported share price of $145.59, although concerns remain over sluggish growth, rising input costs and foreign-exchange pressures.

Baird Financial Group Inc. lessened its holdings in Procter & Gamble Company (The) (NYSE:PG - Free Report) by 0.5% during the 2nd quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 1,538,711 shares of the company's stock after selling 8,211 shares during the quarter. Baird Financial Group Inc. owned approximately 0.07% of Procter & Gamble worth $225,637,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors and hedge funds have also made changes to their positions in the business. Baxter Bros Inc. purchased a new position in shares of Procter & Gamble in the second quarter worth about $12,381,000. Empowered Funds LLC purchased a new stake in shares of Procter & Gamble in the second quarter valued at approximately $53,549,000. Cibc World Market Inc. increased its holdings in shares of Procter & Gamble by 40.6% in the fourth quarter. Cibc World Market Inc. now owns 511,833 shares of the company's stock valued at $73,351,000 after purchasing an additional 147,701 shares during the last quarter. World Investment Advisors lifted its position in Procter & Gamble by 15.9% during the fourth quarter. World Investment Advisors now owns 105,915 shares of the company's stock worth $15,179,000 after buying an additional 14,492 shares in the last quarter. Finally, Resources Management Corp CT ADV grew its holdings in Procter & Gamble by 41.8% in the 4th quarter. Resources Management Corp CT ADV now owns 81,511 shares of the company's stock valued at $11,681,000 after buying an additional 24,010 shares in the last quarter. 65.77% of the stock is currently owned by institutional investors.

Procter & Gamble Price Performance

Shares of NYSE PG opened at $145.59 on Wednesday. The stock has a market cap of $338.16 billion, a P/E ratio of 21.99, a P/E/G ratio of 3.64 and a beta of 0.39. Procter & Gamble Company has a twelve month low of $137.62 and a twelve month high of $167.25. The stock has a 50 day moving average of $146.71 and a two-hundred day moving average of $147.56. The company has a current ratio of 0.68, a quick ratio of 0.47 and a debt-to-equity ratio of 0.43.

Procter & Gamble (NYSE:PG - Get Free Report) last announced its earnings results on Wednesday, July 29th. The company reported $1.43 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.41 by $0.02. Procter & Gamble had a net margin of 18.44% and a return on equity of 31.36%. The business had revenue of $21.20 billion for the quarter, compared to analyst estimates of $21.38 billion. During the same period last year, the firm posted $1.48 earnings per share. The company's revenue for the quarter was up 1.5% compared to the same quarter last year. Procter & Gamble has set its FY 2027 guidance at 6.890-7.110 EPS. On average, research analysts forecast that Procter & Gamble Company will post 6.99 earnings per share for the current year.

Procter & Gamble Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, August 17th. Investors of record on Friday, July 24th were issued a dividend of $1.0885 per share. The ex-dividend date of this dividend was Friday, July 24th. This represents a $4.35 dividend on an annualized basis and a dividend yield of 3.0%. Procter & Gamble's dividend payout ratio (DPR) is currently 65.71%.

Analysts Set New Price Targets

Several equities analysts recently commented on PG shares. Barclays increased their target price on Procter & Gamble from $146.00 to $152.00 and gave the company an "equal weight" rating in a report on Tuesday, July 21st. Jefferies Financial Group increased their price objective on Procter & Gamble from $177.00 to $179.00 and gave the company a "buy" rating in a report on Friday, June 26th. Sanford C. Bernstein reissued a "market perform" rating and set a $149.00 target price on shares of Procter & Gamble in a research report on Monday, August 24th. HSBC reaffirmed a "hold" rating and issued a $149.00 price target (down from $182.00) on shares of Procter & Gamble in a report on Thursday, July 30th. Finally, Weiss Ratings reissued a "hold (c)" rating on shares of Procter & Gamble in a report on Wednesday, June 24th. Thirteen research analysts have rated the stock with a Buy rating and eleven have given a Hold rating to the company's stock. According to data from MarketBeat, the company has a consensus rating of "Moderate Buy" and an average price target of $161.19.

Procter & Gamble News Roundup

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G remains a Dividend King, having increased its dividend for roughly seven decades. Fiscal 2026 revenue reportedly rose 3% to more than $87 billion, while Moody’s moved its credit outlook to positive, supporting confidence in the company’s balance sheet and shareholder-return capacity. 1 Stat That Makes Procter & Gamble Hard to Ignore This September
• Neutral Sentiment: PG continues to attract attention as a defensive consumer-staples investment and income stock. However, comparisons with other defensive blue chips highlight that safety alone has not guaranteed superior returns. Which Defensive Stock Has Dominated in 2026
• Negative Sentiment: Analysts warn that rising input costs, unfavorable foreign-exchange movements and other pressures could create an estimated $1.4 billion after-tax earnings headwind in fiscal 2027. The concern is especially significant because P&G’s latest quarter beat on earnings but missed revenue expectations, reinforcing questions about underlying growth. Procter & Gamble Margins Under Pressure
• Negative Sentiment: Jim Cramer described P&G as having little or no growth, a criticism that could weigh on the stock’s valuation near 22 times earnings. Investors appear increasingly focused on whether dependable dividends can compensate for sluggish sales and earnings expansion. Jim Cramer Discusses Procter & Gamble Valuation and Growth

Insider Buying and Selling

In related news, insider Susan Whaley sold 2,238 shares of the business's stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $143.79, for a total value of $321,802.02. Following the transaction, the insider owned 26,989 shares in the company, valued at $3,880,748.31. The trade was a 7.66% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Marc Pritchard sold 4,030 shares of the company's stock in a transaction that occurred on Thursday, August 20th. The shares were sold at an average price of $143.79, for a total value of $579,473.70. Following the sale, the insider directly owned 187,001 shares of the company's stock, valued at approximately $26,888,873.79. This represents a 2.11% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 6,627 shares of company stock valued at $953,417 over the last quarter. 0.23% of the stock is currently owned by insiders.

Procter & Gamble Profile

Procter & Gamble Company is a global consumer products company that develops, manufactures and markets branded products used in households and personal care. Its portfolio spans beauty, grooming, health care, fabric and home care, and family care products.

The company's brands include Tide, Ariel, Downy, Dawn, Febreze, Bounty, Charmin, Pampers, Gillette, Oral-B, Crest, Head & Shoulders, Olay and Pantene. These products are sold through retailers, e-commerce platforms and other distribution channels.

Procter & Gamble was founded in Cincinnati in 1837 by William Procter and James Gamble.

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