Bank of America Corp DE reduced its position in HubSpot, Inc. (NYSE:HUBS - Free Report) by 7.3% during the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 310,308 shares of the software maker's stock after selling 24,520 shares during the quarter. Bank of America Corp DE owned 0.61% of HubSpot worth $75,746,000 as of its most recent SEC filing.
Several other institutional investors have also added to or reduced their stakes in HUBS. Turning Point Benefit Group Inc. bought a new position in HubSpot in the third quarter worth approximately $25,000. Rakuten Securities Inc. raised its position in HubSpot by 783.3% during the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker's stock valued at $30,000 after purchasing an additional 47 shares in the last quarter. Cary Street Partners Investment Advisory LLC purchased a new stake in shares of HubSpot in the 4th quarter worth $33,000. Osterweis Capital Management Inc. purchased a new stake in shares of HubSpot in the 2nd quarter worth $34,000. Finally, Larson Financial Group LLC lifted its holdings in shares of HubSpot by 378.9% in the 4th quarter. Larson Financial Group LLC now owns 91 shares of the software maker's stock worth $37,000 after buying an additional 72 shares during the period. Institutional investors own 90.39% of the company's stock.
Insiders Place Their Bets
In related news, Director Brian Halligan sold 8,500 shares of the business's stock in a transaction on Tuesday, July 21st. The stock was sold at an average price of $221.09, for a total transaction of $1,879,265.00. Following the transaction, the director directly owned 85,000 shares in the company, valued at $18,792,650. The trade was a 9.09% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, insider Erika Ashley Fisher sold 702 shares of the company's stock in a transaction dated Tuesday, August 4th. The shares were sold at an average price of $235.22, for a total value of $165,124.44. Following the transaction, the insider directly owned 14,581 shares in the company, valued at $3,429,742.82. This represents a 4.59% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 26,202 shares of company stock worth $5,481,959 over the last quarter. Company insiders own 3.70% of the company's stock.
HubSpot Stock Down 0.2%
NYSE HUBS opened at $209.96 on Monday. The firm has a market cap of $10.47 billion, a PE ratio of 74.19, a price-to-earnings-growth ratio of 2.22 and a beta of 1.19. The company has a 50 day moving average price of $206.74 and a 200 day moving average price of $228.78. HubSpot, Inc. has a 52 week low of $169.63 and a 52 week high of $525.51.
HubSpot (NYSE:HUBS - Get Free Report) last announced its earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share for the quarter, beating the consensus estimate of $3.02 by $0.24. The company had revenue of $911.74 million during the quarter, compared to the consensus estimate of $898.31 million. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. HubSpot's revenue was up 19.8% compared to the same quarter last year. During the same period last year, the firm earned $2.19 earnings per share. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. On average, equities research analysts anticipate that HubSpot, Inc. will post 4.41 earnings per share for the current fiscal year.
Wall Street Analysts Forecast Growth
Several equities analysts have recently commented on HUBS shares. Bank of America restated an "underperform" rating and set a $200.00 price target on shares of HubSpot in a research note on Thursday. Wall Street Zen lowered shares of HubSpot from a "strong-buy" rating to a "buy" rating in a research note on Saturday, July 4th. Stifel Nicolaus cut shares of HubSpot from a "buy" rating to a "hold" rating and dropped their target price for the stock from $275.00 to $200.00 in a report on Thursday. Weiss Ratings reissued a "sell (d)" rating on shares of HubSpot in a research report on Wednesday, June 24th. Finally, Sanford C. Bernstein lowered shares of HubSpot from an "outperform" rating to a "market perform" rating and reduced their price target for the company from $381.00 to $220.00 in a report on Thursday. One research analyst has rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, fifteen have given a Hold rating and two have given a Sell rating to the company. According to MarketBeat, the company has an average rating of "Hold" and an average target price of $268.90.
Get Our Latest Analysis on HUBS
Key Stories Impacting HubSpot
Here are the key news stories impacting HubSpot this week:
- Positive Sentiment: HubSpot’s second-quarter results exceeded expectations: adjusted EPS was $3.26 versus the $3.02 consensus, while revenue reached $911.7 million, up 19.8% year over year and ahead of estimates. Customer additions, subscription growth and demand for AI-powered CRM tools supported the quarter. HubSpot Q2 Earnings Beat Estimates
- Positive Sentiment: KeyCorp retained an “overweight” rating with a $285 target, and BTIG maintained a “buy” rating with a $250 target. These analysts see substantial upside if HubSpot converts its AI investments into sustained growth and margin expansion.
- Neutral Sentiment: Management is expanding AI product trials and lowering entry prices to accelerate adoption. The initiatives could strengthen long-term demand, but longer sales cycles and tighter customer software budgets are creating near-term pressure. HUBS Q2 Earnings Call Highlights
- Neutral Sentiment: Jerry Dischler, an experienced AI and digital advertising executive, joined HubSpot’s board, potentially adding strategic expertise as the company develops its AI platform. A director’s sale of 702 shares was relatively small but adds limited insider-selling noise.
- Negative Sentiment: Third-quarter revenue guidance of approximately $924 million-$925 million was below the $941.2 million analyst consensus. The shortfall overshadowed the earnings beat and fueled fears that HubSpot’s growth is slowing as customers delay or scrutinize technology purchases. HubSpot Guidance Report
- Negative Sentiment: Analysts including Stifel, TD Cowen and Piper Sandler downgraded or lowered price targets, citing slower net additions, execution risks and a transition from a premium growth valuation toward a more value-oriented profile.
- Negative Sentiment: Block & Leviton announced an investigation into possible securities-law violations following the sharp decline. The announcement creates headline and legal risk, although it does not establish wrongdoing by HubSpot. HubSpot Investigation Announcement
HubSpot Profile
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Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company's product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
See Also
Want to see what other hedge funds are holding HUBS? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for HubSpot, Inc. (NYSE:HUBS - Free Report).

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