Barlow Wealth Partners LLC Takes Position in ServiceNow, Inc. $NOW

Key Points

• Barlow Wealth Partners acquired 30,921 ServiceNow shares during the second quarter, valued at approximately $3.33 million. Institutional investors and hedge funds collectively own 87.18% of the company.
• ServiceNow reported quarterly revenue of $3.99 billion, up 24% year over year, and beat analysts’ EPS expectations. Analysts maintain a “Moderate Buy” consensus rating with an average price target of $144.24.
• Shares have rallied sharply, trading near $146 after gaining roughly 28% in a month, but the elevated valuation and reported AI-platform security vulnerability present risks. Recent insider sales also add a modest sentiment headwind.

Barlow Wealth Partners LLC acquired a new position in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) during the 2nd quarter, according to its most recent filing with the SEC. The institutional investor acquired 30,921 shares of the information technology services provider's stock, valued at approximately $3,333,000.

Other hedge funds have also modified their holdings of the company. CBIZ Investment Advisory Services LLC boosted its holdings in ServiceNow by 540.0% in the fourth quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider's stock valued at $25,000 after acquiring an additional 135 shares during the last quarter. Blueline Advisors LLC acquired a new stake in ServiceNow during the fourth quarter worth about $25,000. Measured Wealth Private Client Group LLC raised its holdings in shares of ServiceNow by 560.0% in the 4th quarter. Measured Wealth Private Client Group LLC now owns 165 shares of the information technology services provider's stock worth $25,000 after purchasing an additional 140 shares during the period. Wealth Watch Advisors INC raised its holdings in shares of ServiceNow by 432.3% in the 4th quarter. Wealth Watch Advisors INC now owns 165 shares of the information technology services provider's stock worth $25,000 after purchasing an additional 134 shares during the period. Finally, Bank of Jackson Hole Trust lifted its stake in shares of ServiceNow by 534.6% in the 4th quarter. Bank of Jackson Hole Trust now owns 165 shares of the information technology services provider's stock valued at $25,000 after purchasing an additional 139 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Enterprise AI software stocks are gaining broadly after Palantir announced an expanded PwC alliance, helping lift sentiment across peers including ServiceNow. The broader software rebound reflects reduced concern that AI will erode seat-based revenue. Palantir, ServiceNow and Salesforce rally
• Positive Sentiment: ServiceNow’s collaboration with Aramco Digital is expected to support AI-powered enterprise transformation and potentially broaden adoption of the Now Platform across more than 50 countries. The agreement reinforces ServiceNow’s position as a distribution platform for enterprise AI applications. ServiceNow and Aramco Digital collaboration
• Positive Sentiment: Third-party integrations are strengthening the AI narrative. Pricefx introduced a deal-optimization application on the ServiceNow AI Platform, adding AI-guided pricing, negotiation and product recommendations to enterprise sales workflows. ServiceNow as an enterprise AI commerce platform
• Neutral Sentiment: ServiceNow has rallied about 28% in a month, prompting debate over whether investors should take profits or add to positions. The rebound improves momentum but also raises valuation and execution concerns; NOW trades at a high earnings multiple, making further gains dependent on strong AI monetization and growth. ServiceNow rally and valuation analysis
• Negative Sentiment: A reported vulnerability in the ServiceNow AI Platform allegedly allows attackers to break out of a sandbox. If confirmed and not rapidly addressed, the issue could create cybersecurity, customer-trust and reputational risks. ServiceNow AI Platform sandbox vulnerability
• Negative Sentiment: Insider selling is creating a modest sentiment headwind. Paul Fipps sold 2,034 shares worth approximately $301,000, reducing his holdings by 10%. Such transactions can be routine, but the recent cluster of insider sales may encourage profit-taking after the sharp advance. Paul Fipps sells ServiceNow shares

Insider Buying and Selling at ServiceNow

In other ServiceNow news, insider Jacqueline Canney sold 7,847 shares of the business's stock in a transaction on Friday, August 28th. The shares were sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the completion of the sale, the insider owned 30,042 shares in the company, valued at $4,145,796. The trade was a 20.71% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 2,034 shares of the stock in a transaction on Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the sale, the insider directly owned 18,305 shares in the company, valued at $2,706,760.35. This trade represents a 10.00% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 14,081 shares of company stock worth $1,937,904 over the last 90 days. Insiders own 0.34% of the company's stock.

Analysts Set New Price Targets

A number of analysts have recently issued reports on NOW shares. JPMorgan Chase & Co. boosted their target price on ServiceNow from $145.00 to $150.00 and gave the stock an "overweight" rating in a report on Thursday, July 23rd. Guggenheim upgraded shares of ServiceNow from a "neutral" rating to a "buy" rating and set a $125.00 price target on the stock in a report on Wednesday, July 1st. Evercore reaffirmed an "outperform" rating and set a $160.00 price target on shares of ServiceNow in a research report on Thursday, July 23rd. BMO Capital Markets boosted their price objective on shares of ServiceNow from $115.00 to $118.00 and gave the stock an "outperform" rating in a research note on Thursday, July 23rd. Finally, Jefferies Financial Group reissued a "buy" rating and issued a $140.00 price objective (up from $135.00) on shares of ServiceNow in a research report on Thursday, July 23rd. One research analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and a consensus price target of $144.24.

ServiceNow Price Performance

NOW stock opened at $146.03 on Friday. The stock's 50 day moving average is $116.35 and its two-hundred day moving average is $107.71. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $194.73. The company has a market capitalization of $151.00 billion, a PE ratio of 91.27, a P/E/G ratio of 2.49 and a beta of 0.97. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43.

ServiceNow (NYSE:NOW - Get Free Report) last released its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, beating the consensus estimate of $0.86 by $0.04. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The company had revenue of $3.99 billion during the quarter, compared to analysts' expectations of $3.93 billion. During the same period in the prior year, the business posted $0.81 EPS. The business's revenue was up 24.0% on a year-over-year basis. Analysts predict that ServiceNow, Inc. will post 2.24 earnings per share for the current fiscal year.

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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