Bernardo Wealth Planning LLC Buys 2,128 Shares of Apple Inc. $AAPL

Key Points

• Bernardo Wealth Planning increased its Apple stake by 5.4%, buying 2,128 shares to hold 41,749 shares valued at approximately $12.1 million. Institutional investors own 67.73% of Apple’s outstanding stock.
• Analyst sentiment remains positive overall, with Apple carrying a “Moderate Buy” consensus rating and an average price target of $330.53, despite some underweight ratings and targets as low as $245.
• Apple recently reported strong results, including 16.4% year-over-year revenue growth to $109.42 billion and quarterly EPS of $2.02 versus the $1.89 consensus estimate. Shares opened at $319.70, while the company maintains a $0.27 quarterly dividend.

Bernardo Wealth Planning LLC boosted its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 5.4% in the 2nd quarter, according to its most recent disclosure with the SEC. The institutional investor owned 41,749 shares of the iPhone maker's stock after acquiring an additional 2,128 shares during the period. Apple accounts for 2.1% of Bernardo Wealth Planning LLC's portfolio, making the stock its 12th largest holding. Bernardo Wealth Planning LLC's holdings in Apple were worth $12,081,000 as of its most recent filing with the SEC.

A number of other institutional investors and hedge funds also recently bought and sold shares of AAPL. Lifetime Wealth Management P.C. bought a new position in Apple during the fourth quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC increased its stake in Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock worth $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management bought a new stake in Apple in the 4th quarter worth approximately $65,000. Timmons Wealth Management LLC purchased a new stake in shares of Apple during the 4th quarter worth approximately $69,000. Finally, Inspire Investing LLC purchased a new stake in shares of Apple during the 4th quarter worth approximately $76,000. 67.73% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

A number of research analysts recently weighed in on the stock. KeyCorp reissued an "underweight" rating and issued a $250.00 target price on shares of Apple in a report on Tuesday, July 28th. TD Cowen upped their price target on shares of Apple from $350.00 to $400.00 and gave the company a "buy" rating in a research note on Friday, July 31st. Barclays reiterated an "underweight" rating and set a $245.00 price objective (down from $253.00) on shares of Apple in a research report on Friday, July 31st. Oppenheimer restated a "market perform" rating on shares of Apple in a report on Friday, July 31st. Finally, Weiss Ratings upgraded shares of Apple from a "buy (b-)" rating to a "buy (b)" rating in a report on Monday, August 3rd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and four have assigned a Sell rating to the company's stock. According to MarketBeat.com, the company has an average rating of "Moderate Buy" and an average price target of $330.53.

Trending Headlines about Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
• Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
• Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
• Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
• Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
• Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
• Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
• Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing

Insider Transactions at Apple

In other Apple news, insider Ben Borders sold 116 shares of the firm's stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares of the company's stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business's stock in a transaction that occurred on Tuesday, August 25th. The shares were sold at an average price of $310.95, for a total value of $447,457.05. Following the transaction, the senior vice president owned 37,229 shares of the company's stock, valued at $11,576,357.55. This trade represents a 3.72% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 4,433 shares of company stock worth $1,367,024 over the last three months. 0.06% of the stock is currently owned by corporate insiders.

Apple Stock Up 1.6%

NASDAQ AAPL opened at $319.70 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company has a fifty day moving average of $312.24 and a two-hundred day moving average of $288.43. The firm has a market capitalization of $4.67 trillion, a price-to-earnings ratio of 36.66, a PEG ratio of 2.74 and a beta of 1.09. Apple Inc. has a 52 week low of $225.95 and a 52 week high of $344.57.

Apple (NASDAQ:AAPL - Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts' consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion for the quarter, compared to analysts' expectations of $109.04 billion. During the same quarter in the previous year, the business posted $1.57 earnings per share. The business's revenue was up 16.4% compared to the same quarter last year. On average, analysts predict that Apple Inc. will post 8.76 earnings per share for the current year.

Apple Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple's dividend payout ratio is presently 12.39%.

About Apple

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Continue following MarketBeat

Add MarketBeat as your preferred source on Google to see our latest stories in your feed.

Add As Preferred Source