Bonfire Financial Buys Shares of 2,183 Amazon.com, Inc. $AMZN

Key Points

• Bonfire Financial initiated a position in Amazon by purchasing 2,183 shares valued at approximately $520,000, making Amazon about 0.3% of its portfolio. Institutional investors collectively own 72.2% of the stock.
• Amazon reported strong quarterly results, with $5.75 in earnings per share and $200.61 billion in revenue, surpassing estimates; revenue increased 19.6% year over year.
• Analysts remain bullish, citing AWS and AI growth, with Amazon receiving a consensus “Moderate Buy” rating and an average price target of $323.26. However, insiders sold $18.6 million worth of shares over the past quarter, while AI spending, debt and operational risks remain concerns.

Bonfire Financial purchased a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm purchased 2,183 shares of the e-commerce giant's stock, valued at approximately $520,000. Amazon.com comprises approximately 0.3% of Bonfire Financial's portfolio, making the stock its 19th biggest holding.

Several other hedge funds and other institutional investors have also recently modified their holdings of AMZN. Trust Asset Management LLC grew its stake in shares of Amazon.com by 3.3% during the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock valued at $26,000 after acquiring an additional 3,414 shares during the period. Longfellow Investment Management Co. LLC purchased a new stake in Amazon.com in the 2nd quarter worth approximately $33,000. MilWealth Group LLC raised its stake in Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock worth $41,000 after acquiring an additional 79 shares during the period. Lifetime Wealth Management P.C. bought a new stake in Amazon.com during the 4th quarter worth approximately $45,000. Finally, Elkhorn Partners Limited Partnership lifted its holdings in Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock valued at $46,000 after purchasing an additional 180 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Insider Activity at Amazon.com

In other news, SVP David Zapolsky sold 9,258 shares of the business's stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at $10,699,926.30. The trade was a 18.35% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the company's stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the sale, the chief executive officer owned 17,794 shares in the company, valued at $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock valued at $18,568,785 over the last quarter. 8.90% of the stock is currently owned by insiders.

Amazon.com Stock Performance

NASDAQ:AMZN opened at $256.78 on Monday. The company has a market cap of $2.77 trillion, a price-to-earnings ratio of 20.66, a PEG ratio of 1.98 and a beta of 1.44. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The stock's 50 day simple moving average is $255.56 and its two-hundred day simple moving average is $244.40. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same period in the prior year, the company earned $1.68 EPS. The company's quarterly revenue was up 19.6% compared to the same quarter last year. As a group, equities analysts anticipate that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS remains the primary bullish catalyst. Analysts and market commentators described AWS as the “heartbeat” of the AI trade, citing its fastest growth in 18 quarters and Amazon’s ability to combine cloud AI services with its large e-commerce ecosystem. AWS Cloud Heartbeat of AI Trade
• Positive Sentiment: A major Qualcomm partnership strengthens Amazon’s AI infrastructure position. Amazon could purchase as much as $60 billion of Qualcomm AI data-center chips and related products under a long-term agreement. The deal supports AWS capacity expansion and signals confidence in sustained AI demand, although it also implies substantial future capital spending. Qualcomm AI Ambitions Get a Boost From Amazon Partnership
• Positive Sentiment: Amazon’s AI products are gaining enterprise validation. Rivian used Amazon Bedrock to automate finance work and eliminate more than 15 days of manual effort per close cycle, offering a concrete example of potential Bedrock demand. Amazon also expanded its Quick AI assistant to mobile devices. Rivian’s AI Agents Cut 15 Days From Every Close
• Positive Sentiment: Prime Air is moving closer to broader UK drone deliveries. Amazon completed more than 500 flights during a UK trial and is seeking approval to expand service in Darlington. Successful deployment could improve delivery economics and support longer-term logistics automation. Amazon delivery drones set for UK expansion
• Neutral Sentiment: Amazon Pay India is considering travel insurance and other financial products, expanding its potential addressable market but providing limited near-term earnings impact. Amazon Pay plans to expand insurance offerings
• Negative Sentiment: Risks remain around costs, leverage, and operations. Amazon’s AI buildout requires heavy capital spending and new debt, while potential changes to Ohio data-center tax incentives could reduce project economics. Separately, a fatal accident involving an aircraft operating for Prime Air has increased regulatory and reputational risk. Amazon’s Aviation Network Faces a Sobering Test

Analysts Set New Price Targets

A number of equities analysts have weighed in on the stock. Sanford C. Bernstein reiterated an "outperform" rating and issued a $320.00 price target (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Citizens Jmp restated a "market outperform" rating and issued a $315.00 price objective on shares of Amazon.com in a research report on Friday, July 31st. Benchmark increased their target price on Amazon.com from $370.00 to $400.00 and gave the stock a "buy" rating in a research report on Friday, July 31st. Needham & Company LLC reissued a "buy" rating and set a $300.00 target price on shares of Amazon.com in a research note on Friday, July 31st. Finally, BMO Capital Markets reissued an "outperform" rating and issued a $360.00 price target (up from $355.00) on shares of Amazon.com in a report on Tuesday, July 28th. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have assigned a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com has a consensus rating of "Moderate Buy" and a consensus target price of $323.26.

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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