Bridgewater Advisors Inc. Boosts Stake in ServiceNow, Inc. $NOW

Key Points

• Bridgewater Advisors boosted its stake in ServiceNow by 393.3% in Q4 and now owns 31,283 shares valued at about $4.79M, while institutional investors hold roughly 87.18% of the stock.
• Insiders sold a net 16,237 shares worth about $1.70M last quarter (including Paul Fipps’ sale of 9,641 shares), leaving company insiders with just 0.34% ownership.
• Analyst sentiment is mixed but the consensus is a Moderate Buy with a $183.93 target; however, several firms have recently lowered price targets and UBS downgraded NOW to Neutral, weighing on near-term outlook.

Bridgewater Advisors Inc. lifted its stake in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 393.3% in the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 31,283 shares of the information technology services provider's stock after buying an additional 24,942 shares during the period. Bridgewater Advisors Inc.'s holdings in ServiceNow were worth $4,792,000 at the end of the most recent quarter.

Other large investors have also recently made changes to their positions in the company. Vanguard Group Inc. grew its stake in ServiceNow by 1.6% during the 3rd quarter. Vanguard Group Inc. now owns 20,210,924 shares of the information technology services provider's stock valued at $18,599,709,000 after purchasing an additional 315,861 shares during the last quarter. State Street Corp raised its stake in shares of ServiceNow by 1.4% in the third quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider's stock worth $8,700,970,000 after purchasing an additional 131,080 shares during the last quarter. Nordea Investment Management AB raised its stake in shares of ServiceNow by 388.7% in the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider's stock worth $720,325,000 after purchasing an additional 3,743,087 shares during the last quarter. Sumitomo Mitsui Trust Group Inc. lifted its holdings in shares of ServiceNow by 385.9% during the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider's stock worth $398,202,000 after purchasing an additional 2,064,440 shares during the period. Finally, Wellington Management Group LLP boosted its position in ServiceNow by 5.4% in the third quarter. Wellington Management Group LLP now owns 2,287,300 shares of the information technology services provider's stock valued at $2,104,956,000 after buying an additional 118,060 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

Insiders Place Their Bets

In related news, insider Paul Fipps sold 9,641 shares of the company's stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the transaction, the insider owned 11,757 shares of the company's stock, valued at approximately $1,245,419.01. This represents a 45.06% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the transaction, the insider owned 26,314 shares in the company, valued at $2,781,652.94. This represents a 5.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 16,237 shares of company stock worth $1,697,162. Company insiders own 0.34% of the company's stock.

Analyst Upgrades and Downgrades

Several brokerages recently weighed in on NOW. KeyCorp cut their price target on shares of ServiceNow from $155.00 to $115.00 and set an "underweight" rating on the stock in a report on Thursday, January 29th. Needham & Company LLC reaffirmed a "buy" rating and issued a $155.00 price objective on shares of ServiceNow in a report on Thursday, February 5th. Deutsche Bank Aktiengesellschaft set a $180.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Argus raised shares of ServiceNow to a "strong-buy" rating in a report on Wednesday, February 4th. Finally, BTIG Research lowered their price target on shares of ServiceNow from $200.00 to $185.00 and set a "buy" rating on the stock in a report on Tuesday, April 7th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, ServiceNow has a consensus rating of "Moderate Buy" and a consensus target price of $183.93.

ServiceNow Price Performance

Shares of NYSE NOW opened at $87.81 on Wednesday. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The stock has a market capitalization of $90.99 billion, a price-to-earnings ratio of 52.64, a PEG ratio of 1.49 and a beta of 1.01. The firm's 50 day simple moving average is $106.27 and its 200-day simple moving average is $142.12. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last posted its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.89 by $0.03. The firm had revenue of $3.57 billion during the quarter, compared to analysts' expectations of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business's revenue was up 20.7% compared to the same quarter last year. During the same period in the previous year, the business posted $0.73 EPS. Analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current year.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Qlik partnership to surface governed enterprise data and analytics inside ServiceNow workflows — strengthens NOW’s play to be an “enterprise AI nerve center,” which supports long-term revenue and platform stickiness. Read More.
• Positive Sentiment: TrustCloud integration brings AI-driven cyber risk automation into the ServiceNow platform — incremental security use-cases and GTM motions can expand platform adoption. Read More.
• Positive Sentiment: Cadena named #1 ServiceNow SAM partner for 2026 and recognized for AI-augmented delivery — partner momentum helps execution of large enterprise deployments. Read More.
• Positive Sentiment: Mizuho lists ServiceNow among its top software picks ahead of earnings — an institutional vote of confidence that can support demand if macro/earnings tone improves. Read More.
• Neutral Sentiment: SaaS-wide dip-buying and macro headlines are driving rotation across cloud/software names — some intraday moves in peers (Cloudflare, Pegasystems, Shopify, etc.) create noisy comparables for NOW. Read More.
• Neutral Sentiment: Broader AI/compute frenzy headlines (CoreWeave, Data Center plays) are reshaping sector flows; ServiceNow benefits indirectly from enterprise AI thematic interest but isn’t a pure-play compute/value chain name. Read More.
• Negative Sentiment: BMO cut its price target from $170 to $120 (still “outperform”) — the target reset narrows upside and likely pressured near-term sentiment. Read More.
• Negative Sentiment: RBC also lowered its target to $121 while keeping an outperform — another analyst target reduction adding to sell-side caution. Read More.
• Negative Sentiment: UBS cut NOW to Neutral — an explicit downgrade from a major bank weighs on discretionary institutional demand. Read More.
• Negative Sentiment: Recent bearish commentary pieces highlight valuation concerns and argue the correction could continue — contributes to selling pressure despite growth/AI narratives. Read More.

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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